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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

It differs from other forms of paid advertising, including: Metasearch ads: Compete with online travel agencies (OTAs) for top rankings on metasearch sites like KAYAK and Google Hotel Ads for bookings; and Keyword ads: Attract new guests via search engines. This extends the ROI of all your channels.

Revenue 52
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Google Display Ads — Capture the Audience Wherever They Are

MediaBoom

Around 55% of companies use Google Display Ads ( clutch.co )—for good reason. The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. What are Google Display Ads?

Insiders

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The Secrets to Running a High-Performing Amazon Advertising Campaign

Social Hospitality

Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. It’s crucial to optimize your Amazon ad campaigns to ensure they drive high performance.

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What is The Advantage of Google Ads – Maximizing Your ROI

MediaBoom

With 80% of businesses using Google Ads for their PPC campaigns to break through the saturated online advertising marketplace, many business owners are beginning to ask, “What is the advantage of using Google Ads, and should I be implementing it in my digital advertising strategy?” Why Are Google Ads So Effective?

ROI 52
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Travel Advertising – Your Guide to 2025 Success

MediaBoom

Travel advertising involves promoting tourism-related services, destinations, or experiences to attract and engage travelers. This visual representation can showcase everything from the food to the services, to the accommodations to the sights. So, what is travel advertising, and why is it essential for businesses?

Travel 97
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Digital Advertising – 8 Types for Your Next Ad Campaign

MediaBoom

What kinds of digital display advertising should your company focus on? An advertising campaign is designed to drive and strengthen brand awareness, introduce a new product or service, and sell existing products and services. Display Ads The first type of ad that a digital advertising agency might use is a display ad.

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PPC for Luxury Hotels – 9 Key Strategies for Optimization

MediaBoom

Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). Google Ads and Microsoft Ads (a.k.a. Bing Ads), two popular PPC platforms, allow you to set daily budgets for your campaigns. That way, you don’t overspend. What is a good budget for PPC?

Intent 97