Cloudbeds

APRIL 8, 2025

It differs from other forms of paid advertising, including: Metasearch ads: Compete with online travel agencies (OTAs) for top rankings on metasearch sites like KAYAK and Google Hotel Ads for bookings; and Keyword ads: Attract new guests via search engines. This extends the ROI of all your channels.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

MediaBoom

NOVEMBER 28, 2024

Let’s take a look at a few advertising trends or marketing channels that you can use to incorporate your marketing strategies. Video Advertising Over the past decade, video marketing has surged. How can I measure ROI on travel advertising? Since then, the numbers have grown exponentially.

Travel 85

Travel Tourism ROI Market 85

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

MediaBoom

AUGUST 5, 2024

Identify the Ideal Target Audience Identifying your target audience , the group of consumers most likely to become your customers is a vital part of a digital marketing strategy. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

MediaBoom

MAY 2, 2023

What kinds of digital display advertising should your company focus on? It’s often part of a larger marketing strategy to generate new leads, convert them into customers, encourage their business, and keep them loyal. Display Ads The first type of ad that a digital advertising agency might use is a display ad.

Display Ads 52

Display Ads Digital Marketing Marketing Market 52

MediaBoom

SEPTEMBER 5, 2023

Retargeting ads hold the power to make an indecisive customer finally click the “purchase” button. After being shown a retargeting display ad, the user’s search activity rises by 155%. Get customers thinking about your business again with retargeting ads. To stand out as an advertiser, use bright and engaging photos.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Travelboom Marketing

NOVEMBER 7, 2023

Display Ads for Hotels If you’re lucky enough to have a larger marketing budget, consider broader-reach campaigns such as OTT, programmatic, traditional display, and more. Capital Investments Capital investments are usually evaluated separately from media spend and ongoing marketing efforts.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96