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Cendyn outlines how effective ad creatives must go beyond aesthetics, focusing instead on clear, conversion-driven design elements. Key takeaways Responsive & branded design: Displayads should adapt across screen sizes and placements while staying true to the hotelâs visual identity. weve got you covered.
It differs from other forms of paid advertising, including: Metasearch ads: Compete with online travel agencies (OTAs) for top rankings on metasearch sites like KAYAK and Google Hotel Ads for bookings; and Keyword ads: Attract new guests via search engines. If CTR is low, test new images, messaging, and CTA wording.
May 13, 2025 – In a competitive hospitality landscape, Singapore based Millennium Hotels and Resorts , with more than 80 destinations spread across four continents, has selected Amadeus digital media solution to increase brand awareness and bookings at its properties.
Jul 16, 2025 ⢠Marketing Creative best practices for hotel displayads - Designing for conversion through smart design, targeted messaging, and strong CTAs that turn displayads into direct booking engines. weve got you covered.
In the world of hospitality, staying ahead of the competition means harnessing the power of data. In our last post, we explored the crucial role tracking technologies play in the hospitality industry, transforming guesswork into actionable insights. Now, it’s time to dive even deeper.
Anthea Dimitrakopoulos, General Manager, Brand and ESG, Quest Apartment Hotels: “Our relationship with Amadeus Hospitality has grown into one based on trust, collaboration and a culture of teamwork. We are very happy to be expanding our partnership by adding digital media to complement our Agency360+® subscription.
There is no denying that you can reach your goals with a strong Google Ad strategy. Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources. All Things Hospitality has put together three ways to strengthen your Google Ads strategy.
Eye-Catching Display Advertising: Design visually appealing displayads that convey the festive spirit. Create dedicated landing pages for holiday-themed packages and events, and ensure your website is mobile-friendly to accommodate travelers on various devices.
Sponsored Products, Sponsored Brands, and Sponsored Displayads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. It’s crucial to optimize your Amazon ad campaigns to ensure they drive high performance.
Google Ads’ new feature Performance Max Campaigns are seeing a higher interaction rate than search or displayads. You likely know about Google Ads, but how in the loop are you? If you’re new to the digital marketing space, Google Ads is an advertising platform run by Google. Book a consultation!
This introduces a big opportunity for the hospitality industry to take note – and prepare for the hotel guest of the future. Above all, the study highlights the importance of personalization and innovation across the hospitality spectrum. For more on our hospitality technology portfolio and Traveler Tribes, visit our website.
Hotel advertising has become a cornerstone of the hospitality industry, with digital channels driving a significant portion of bookings. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies.
Setting the Scene Year-round balmy weather; magnificent scenery; cultural attractions from UNESCO sites to cobbled streets and the historic, whitewashed buildings of centuries past.
Originally published to Amadeus Insights By: Mirja Sickel, Vice President, Hospitality Distribution, Amadeus 2023 is proving to be an exciting year for travel sellers. Demand for trips remains strong as indicated by Amadeus Demand360 ® data, which shows that global hotel occupancies this year have largely been on par with pre-pandemic levels.
Nicole Dobson, Vice President, Australia, New Zealand and Pacific, Hospitality, Amadeus , commented, “For 20 years, Agency360+® has provided unparalleled business intelligence insights to the hospitality industry. At Quest, we make corporate stay effortless. To find out more about Amadeus, visit www.amadeus-hospitality.com.
Popular examples of social media channels used by the hospitality industry are Facebook and Instagram (Phocuswire). Whether it’s through metasearch, displayads, SEO or retargeting, we’ve helped our customers reach new audiences and achieve more bookings with a clear return on investment. In 2023, over 4.9
Agnes Pierce, Director, Global Head of Sustainability, Hospitality, Amadeus September 27, 2024 – As awareness of the environmental and socio-economic impacts of mass tourism grows, the travel and tourism industry are under pressure to adopt more sustainable practices. Originally published on Amadeus Insights.
Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? As we’ve mentioned, most businesses within the travel industry or hospitality sectors use this form of marketing.
Building and launching a media campaign with Amadeus made perfect sense as they are our tried and tested experts in hospitality, tech and advertising. To expand the campaign’s reach and to engage with new users, the team leveraged Display Prospecting and Remarketing. We look forward to our continued partnership with Amadeus.”
Optimizing bidding and budget When displayingads across Googles network, PMax dynamically adjusts bidding based on: Demand signals The system monitors current search patterns and user intent for the hotel.
It may be utilized in the hospitality industry to express the hotel’s narrative, services, and local attractions that tourists can enjoy while staying there. It primarily uses cookies and displaysads to keep your brand visible to your audience after they leave your website.
Originally published on Hospitality Net Amadeus’ Traveler Tribes research has revealed the habits and behaviors of travelers in 10 years’ time. To discover more about Amadeus’ Traveler Tribes research and the latest drivers of change in the hospitality industry, visit our website.
Throughout the arena, digital signage has been bolstered with more than 70 million pixels of high-resolution LED displays and more than 400 new ultra-high-definition digital displaysadded by the end of Phase 2, provided by LG Electronics.
Plus, when you use mobile PPC ads , you can reach customers anywhere. To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies.
According to Google , since 2015, Hotel Ads referrals have increased year-over-year by 2.4x, proving the efficacy of advertising campaigns in the hospitality sector. Your hotel can edge out the competition by using Google Ads, but how exactly do you create a campaign? Google Ads for hotels utilize a bidding system.
Originally published by Travolution Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, explains how hotels and destinations can use data to respond to growing demand for more environmentally friendly trips This year has seen the travel industry rebound, with Amadeus’ business intelligence data revealing that worldwide (..)
For social media or displayads, incorporate high-quality imagery to capture attention and convey your message effectively. Craft Eye-Catching Headlines : Use the keyword in an engaging headline to capture attention within seconds. Be Honest : Avoid exaggeration or false promises; trustworthiness is crucial.
Display Advertising for Hotels Display advertising and remarketing are avenues worth exploring for generating awareness and demand, as well as converting leads. Use display advertising and remarketing campaigns to both notify and remind potential guests of your new hotel. Use a strong call to action in your headlines.
Ads that utilized urgent messaging saw improved engagement and conversions. Displayad performance The most successful campaigns featured offers of 30-35% and ran around 17 days on average. Reflecting on offer types, offers that included a specific percent off attracted the most purchases.
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