This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
Instead of just segmenting by business travelers and leisure travelers – hotels can differentiate by weekday business travelers or high-spend leisure travelers, for example, and target them with different offers and promotions. DI helps hoteliers get more granular with their segmentation.
" Get ready, travel fans, because we're about to take a fun trip through the world of beds, breakfasts, and "do not disturb" signs! Budget-Conscious Travelers: Those looking to save money on accommodation prefer motels as they offer lower rates without extra frills. It’s all about marketing!
What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. This brief review will give you the foundation to understand the place of direct sales within your distribution strategy.
Atrápalo is a popular online travel and leisure booking platform that connects travellers with a wide range of accommodations, activities, and experiences that specialises in Spain and Spanish-speaking countries. Atrápalo’s website attracts a diverse range of travellers, with a significant portion from Spanish-speaking regions.
Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Reevaluate your current contracts with OTAs (online travel agencies), GDSs (Global Distribution System), and other partners and invest in directmarketing strategies.
OTAs have transformed the way travelers book their accommodations. How to easily implement direct to guest marketing and automate drip campaigns? One tool that can help hoteliers to implement directmarketing is using customer data platforms (CDPs) or guest portals which are integrated with your hotel PMS and booking engine.
With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.
Take a look at how the Top ten luxury hotels set themselves apart and appeal to distinctive groups of travelers through their marketing. What is the target market for luxury hotels? They have been surrounded with influencer marketing. If you need inspiration, check out these excellent examples of content marketing.
Without cohesive guest insights, it becomes nearly impossible to create meaningful, personalized interactions todays travelers have come to expect. Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. Thats where guest profiles come in.
When planning a trip, travelers browse dozens of properties across multiple websites before landing on their final pick. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. That’s the essence of a hotel distribution strategy. Think again.
Benefits of Email Marketing for Luxury Brands Despite frequent speculations about luxury brand marketing through email being “dead” or declining, the actual numbers reveal a different story. Artisans of Leisure Image Source Tailoring experiences to individual preferences is at the heart of luxury travel.
Why Email Marketing is Essential for Elevating Your Luxury Brand Despite frequent speculations about luxury brand email marketing being “dead” or declining, the actual numbers reveal a different story.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content