Hospitality Tech

MARCH 13, 2023

H World Group moved to a unified global distribution platform, integrating inventory management, connection of direct marketing channels, price control and membership matters across the Group's domestic and overseas operations.

Direct Marketing

Experience Hotel

NOVEMBER 25, 2019

Partie du RGPD que ces “professionnels” ont volontairement oublié de vous communiquer : However, the ePrivacy Directive, specifically Article 13 , presents organizations with another way to use a person’s data for marketing purposes that stems from the contractual basis of the GDPR.

Direct Marketing

Hotel Speak

JULY 20, 2023

How to easily implement direct to guest marketing and automate drip campaigns? One tool that can help hoteliers to implement direct marketing is using customer data platforms (CDPs) or guest portals which are integrated with your hotel PMS and booking engine.

OTA

Little Hotelier

MAY 11, 2023

With the help of hotel analytics software you can crunch all this information and answer many of your most pressing business questions, identifying optimal room rates, directing marketing spend, streamlining operations, predicting future trends and more.

Revenue

SiteMinder

JUNE 24, 2024

Here’s how you can leverage this demographic to enhance your direct marketing efforts: Demographic targeting : Use the insights provided by Atrápalo’s extranet and SiteMinder’s analytics to understand the demographics of your guests.

Hotels

Cloudbeds

MARCH 15, 2023

Benefits: Brand power to attract travelers worldwide across target markets and demographics Access to niche markets via region-specific OTAs , like Ctrip, or property-specific ones, like Mr & Mrs Smith Visibility to travelers that may not have been aware of your property before searching (also known as the billboard effect , where consumers visit (..)

OTA

Hotelogix

MARCH 26, 2025

👉 Read Also - Hotel Content Marketing: Tips for Guest Acquisition How Hotels and Motels Attract Guests Ever wondered why some places seem more appealing than others? It’s all about marketing! Motels Use Simple, Direct Marketing: They highlight affordable rates and easy accessibility.

Motels

Cloudbeds

DECEMBER 17, 2024

With Cloudbeds Intelligence , for example, segments and their optimal promotions will be automatically suggested for direct marketing campaigns. For instance, if a repeat guest historically prefers late check-outs, hotel intelligence can preemptively offer this service based on the guests past behaviors.

Marketing

MediaBoom

MARCH 27, 2023

If you need inspiration, check out these excellent examples of content marketing. Effective Email Marketing Luxury email marketing is a very effective way to reach your customers, as the Direct Marketing Association found that it has a 122% ROI. Paid search only has a 25% ROI, and social media has a 28% ROI.

Hotel Marketing

MediaBoom

MARCH 14, 2024

Driving Direct Bookings and Loyalty A hotel’s mobile app is a direct marketing channel to guests, offering a platform to promote special offers, loyalty programs, and exclusive amenities.

Digital Marketing

MediaBoom

APRIL 2, 2024

Personalized Direct Marketing Direct mail marketing is another often overlooked luxury real estate marketing strategy in the digital age, though when executed with a personal touch, it can be quite fruitful. In fact, 25% of consumers actually prefer it over digital advertising.

Real Estate

Cloudbeds

OCTOBER 17, 2024

For example, it will automatically create target segments for direct marketing campaigns and suggest what pricing and upsells to push out and at what time. Coming in 2025, Cloudbeds Intelligence will provide hotels with past and forward-looking demand signals and intelligent recommendations for optimized campaigns.

OTA

MediaBoom

JULY 16, 2024

Benefits of Email Marketing for Luxury Brands Despite frequent speculations about luxury brand marketing through email being “dead” or declining, the actual numbers reveal a different story.

Email Marketing

MediaBoom

APRIL 11, 2024

Why Email Marketing is Essential for Elevating Your Luxury Brand Despite frequent speculations about luxury brand email marketing being “dead” or declining, the actual numbers reveal a different story.

Email Marketing

Hotel Business

MARCH 26, 2024

Monitor the results and adjust your messaging as the data directs. Marketing is all about relationships, and relationships take time. Gather the email addresses you have, put together some useful, unique content, and send out your first email.

Email Marketing