gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotel Business

SEPTEMBER 5, 2024

Whereas, Diamo will intensify its efforts in leveraging technology to make advanced revenue management strategies, along with high-return digital marketing tactics, accessible to independent lodging properties. said James Kay, CEO, Diamo.

Revenue Management 59

Revenue Management Digital Marketing OTA Revenue 59

Hotel Management

MARCH 11, 2025

From AI to procurement software, in-room entertainment, door locking tech, PMS and RMS systems, digital marketing, robots and more, our INN Tech summits globally will feature even more rich content targeted at our VIP crowd of hotel investors, owners, GMs, VPs, CEOs and more, he said.

Events 130

Events Revenue Hotels Closing 130

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 99

OTA Sales Revenue Hotels 99

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.

OTA 98

OTA Digital Marketing Marketing Market 98

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Is your percentage of OTA bookings in line with your goals?

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

Cloudbeds

FEBRUARY 28, 2024

The reservation system acts as the central hub of the reservation ecosystem, which may also include a website booking engine, channel manager, and revenue management system. When integrated, these modules work together to help hotels manage room availability, distribution, reservations, and revenue.

Revenue Management 98

Revenue Management Revenue Hotels Operations 98

Cloudbeds

MAY 15, 2024

Rate parity is a common practice in hotel revenue management. On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. Pros and cons of rate parity Rate parity is regulated by contractual agreements between hotels, OTAs, and other booking platforms.

OTA 52

OTA Hotels Revenue Management Revenue 52

TravelNet

JUNE 26, 2023

Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. Revenue management Implementing revenue management strategies is essential for maximizing revenue. With flexibility comes more revenue.

Revenue Management 52

Revenue Management Revenue Occupancy Marketing 52

Cloudbeds

AUGUST 12, 2024

For example, if your RMS (revenue management system) is not integrated with your PMS, you may find yourself manually updating room rates, negating the efficiency gains these technology solutions are meant to provide. With a mass influx of point solutions targeted at solving specific problems (ie.,

Hotels 98

Hotels Revenue Management Operations Revenue 98

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Here's a detailed guide on transforming your hotel's revenue management to focus on profit maximization. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

SiteMinder

NOVEMBER 5, 2024

London, UK – SiteMinder, the world’s leading hotel distribution and revenue platform, unveiled the winners of the 2024 SiteMinder Partner Awards during a ceremony at WTM London, recognising businesses across five continents that have successfully simplified an increasingly-complex landscape for hoteliers.

Revenue 52

Revenue Revenue Management Digital Marketing Hotels 52

Travelboom Marketing

APRIL 12, 2023

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. But why should Digital Marketers concern themselves with Hospitality REITs?

Digital Marketing 59

Digital Marketing Real Estate Hotels Sales 59

Cloudbeds

MAY 31, 2023

To ensure they’re getting the best value for their money, trip planners are comparing hotel room rates on major OTAs and metasearch platforms before booking. By monitoring market pricing intelligence, hotels can stay apprised of opportunities to flex pricing power, increase ADR (average daily rate), and lower pricing to increase occupancy.

Shopping 52

Shopping Revenue Management Average Daily Rate Revenue 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

STAAH

NOVEMBER 22, 2022

Digital marketing is perfect for showcasing your room, through SEO, social media posts, paid advertising, influencer marketing , etc. The second P in the formula is the price which is the only revenue-generating element of the mix. Revenue management is the art of analysing and optimising pricing as a key lever.

Hotel Marketing 97

Hotel Marketing Marketing Market Hotels 97

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. Googles Performance Max for Travel Goals offers an AI-powered solution that automates ad placement and spend, allowing hotels to compete with OTAs and drive more direct bookings.

Travel 52

Travel Intent OTA Forecasting 52

TravelNet

AUGUST 28, 2023

Built by revenue managers for revenue managers, Art’s simple, fast, and intuitive interface provides a slick user experience while delivering dynamic rates that respond to rapidly changing market conditions.

Average Daily Rate 52

Average Daily Rate ROI OTA Revenue Management 52

Cloudbeds

MARCH 20, 2023

What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Subdivide segments.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? GAC comparisons by channel can help guide your marketing and acquisition strategy. It’s also important to distinguish between two OTA payment models: Agency model.

OTA 52

OTA Cost Per Click Revenue Marketing 52

gcommerce

APRIL 12, 2023

One that could be driving a substantial amount of direct revenue for your hotel. One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. The less competitive your price is compared to OTAs, the more it will cost you for the same placements. How Can I Tell if My Hotel is using Google Hotel Ads?

Hotels 52

Hotels OTA Digital Marketing Revenue 52

SiteMinder

AUGUST 1, 2024

Sales channels: How you will determine your distribution strategy , whether it’s direct bookings, online travel agents (OTAs), or a combination of both. Pricing strategy: How you will set competitive room rates and consider implementing revenue management strategies to maximise occupancy and revenue.

Business 95

Business Revenue Hotels Occupancy 95

SiteMinder

NOVEMBER 24, 2023

SiteMinder definitely is my favourite channel manager as it’s easy to use, integrates with all the major OTAs and has very good customer service. Great integration and channel management” – Revenue manager of a business hotel in South Africa Pros: The ability to distribute inventory to all channels with a click of a button.

Revenue 52

Revenue Revenue Management Management General Manager 52

gcommerce

JANUARY 29, 2024

Direct reservations through metasearch Always remember that hotel metasearch marketing drives direct reservations through the property website. Equally important, the absence of that marketing all but guarantees that travelers looking to stay in your destination will book through OTAs or, worse yet, at one of your competitors.

Marketing 52

Marketing Market Hotels Revenue 52

Bookassist

NOVEMBER 4, 2022

But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets. But I would say our goal for Poland is to be recognised as the strategic partner for hotels to boost their revenue and (price) distribution strategy and also to support them on a daily basis.

Marketing 52

Marketing Market Management Sales 52

SiteMinder

AUGUST 29, 2023

This way, you’ll have a revenue source that is coming from outside the guests staying at your hotel. Best practices for reducing hotel expenses online With the rise of dominant online travel agencies and the ever-evolving dynamics of digital marketing, hoteliers often grapple with escalating distribution costs.

Revenue 52

Revenue Hotels OTA Operations 52

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. For instance, business decisions to spend for promotions on OTAs, interiors, room rates, and room types aren’t decided on the basis of actual statistical reports. It is inevitable that with the right strategies.

Hotels 98

Hotels Hiring Services Business 98

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Hotelogix

SEPTEMBER 22, 2024

Using a resort management system, you can create staff schedules, track tasks, and ensure your resort is always well-staffed, even during peak times​ Marketing and Brand Management Building a solid online presence is essential for attracting more guests. Some systems even allow mobile check-outs.

Resorts 52

Resorts Management Operations Revenue 52

Travel Media Group

MARCH 22, 2023

And we just need to be more mindful of that, that OTA customer who’s coming in or that person who’s coming in for the weekend is also coming in to work and we need to target them that way in our marketing efforts. So you don’t quite understand who that customer is. Ryan Embree: Yeah, I I love that term as well.

Hospitality 98

Hospitality Services Business Digital Marketing 98

Cloudbeds

DECEMBER 17, 2024

8 key components of guest profiles Guest profiles must be easily accessible and provide all of the necessary information to support your front desk, marketing, guest experience, and revenue management teams. This insight supports future marketing efforts.

Marketing 40

Marketing Market Upsell Revenue 40

SiteMinder

DECEMBER 20, 2023

Execute wise revenue management One area in which technology can make you more efficient and effective is revenue management, by centralising and simplifying the collection and analysis of financial data.

Business 59

Business Hotels Management Revenue 59

Hotelogix

JANUARY 12, 2023

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Business 52

Business Management Hotels Digital Marketing 52

Travel Media Group

NOVEMBER 16, 2022

We were the first company to bring complete global GDS, OTA, global distribution, central reservation services on a wide scale, two small independence. And it’s complete lore that a hotel owners surrendered a lot of control after 9/11 to OTAs. There’s gotta be a better way for hotels.

Hospitality 52

Hospitality Market Marketing Business 52

SiteMinder

DECEMBER 7, 2023

Accomboost Academy Join Katie from Accommboost as she takes you through some digital marketing masterclasses for your hotel, including social media , Facebook Ads, and website search engine optimisation. Masterclasses are usually run by bubbly personalities, templates can be taken and run with, while online tools are often fun to use.

Business 59

Business Hotels Management General Manager 59

Cloudbeds

JUNE 8, 2023

Managing multiple systems is a hassle – especially for smaller operations. A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digital marketing, guest engagement, and reporting. Integrate with your PMS and channel manager.

Management 99

Management Hotels Revenue Digital Marketing 99