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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Whether it's business travelers seeking efficiency, luxury seekers craving unique experiences, or budget-conscious families planning their vacations, each group has distinct needs and preferences that present unique revenue opportunities.

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Amadeus Media Solutions: The Future of Travel Marketing

Amadeus Hospitality

Whether you’re looking to raise awareness, boost profitable bookings, or grow your customer loyalty, Amadeus Media Solutions offers the right message, to the right user at the right stage of the traveler journey: Digital Marketing Solutions : Engage with travelers during their online dreaming, planning, and booking activities.

Market 52
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McNeill names Vanessa Gillman corporate director, revenue

Hotel Business

Germantown, TN- based McNeill Hotel Company recently named Vanessa Gillman to the position of corporate director, revenue. In this role, she reports directly to Marci Jacobs, VP, sales and revenue generation, McNeill Hotel Company, and works closely with corporate and regional teams involved in revenue management.

Revenue 59
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Digital Marketing for Real Estate Agents — Boost Your Impact

MediaBoom

In a 2022 industry worth over $7 trillion , digital marketing strategies present a revolutionizing method for real estate agents to sustain a robust internet footprint, attract the appropriate clientele, and remain significant — despite the existence of 3 million active realty licenses within the United States. How does it work?

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How To Choose Marketing KPIs

gcommerce

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 97
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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. That decrease is not reflective of the impact this channel can have on overall hotel revenue production.

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Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.