Refine

AUGUST 24, 2024

With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel.

Digital Marketing 98

Digital Marketing Marketing Strategy Market Marketing 98

eZee Absolute

JANUARY 28, 2025

As we step into 2025, it brings us immense pride to share that eZee Absolute , our flagship cloud hotel property management system, has been honored with multiple accolades from Gartner Digital Markets , encompassing Capterra , Software Advice , and GetApp. ” Raj Singh, Head of Marketing, Yanolja Cloud Solution. .”

Digital Marketing 52

Digital Marketing Market Marketing Operations 52

gcommerce

MAY 26, 2025

Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list of updates (100+ between the two events!). Generative AI platforms are pushing change across the industry, and it has big implications for hotel organic search marketing. Examples shown?

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

gcommerce

JANUARY 8, 2024

Learn Best Practices for Your End-Of-Year Hotel Marketing It’s never too early to start preparing for Q4 2024. Learn best practices for your end-of-year hotel digital marketing here. The post Flywheel News | December 2023 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions.

Digital Marketing 104

Digital Marketing Market Marketing Hotels 104

gcommerce

MARCH 14, 2025

Data is a pivotal point in digital marketing. For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data?

Market 52

Market Marketing Hotel Marketing Digital Marketing 52

gcommerce

MARCH 28, 2023

Economic downturns create hardship for a majority of the hospitality industry, but a select few operators use these periods and targeted, smart marketing to create long-term value for their hotels. Submit Δ The post Hotel Marketing in an Economic Downturn Webinar appeared first on GCommerce Solutions.

Hotel Marketing 105

Hotel Marketing Market Marketing Digital Marketing 105

gcommerce

JUNE 7, 2023

But which ones are better for advertising your hotel’s short term/flash sales, sitelinks or promotion extensions? Google Marketing Live Focuses on AI in 2023 As the industry continues to lean into AI, Google’s Marketing Live 2023 seemed to focus solely on it’s investment of incorporating AI into all facets of it’s products.

Digital Marketing 95

Digital Marketing Market Marketing Real Estate 95

gcommerce

MARCH 9, 2023

The content it produces can still be fraught with errors and use a bit of finessing to use usable for marketing purposes. Hotel Marketing in a Down Economy: Part 1 & Part 2 Whatever you do, just don’t say the “r” word. Check out Part 1 and Part 2 of Hotel Marketing in a Down Economy. [E-Book]

Digital Marketing 95

Digital Marketing Market Marketing Hotels 95

gcommerce

FEBRUARY 5, 2025

Spring break 2025 is almost upon us and hotel marketers; lets be real, the pressure is on. We know you're already juggling 27 different spreadsheets, 14 marketing campaigns, and 3 urgent emails about the Wi-Fi. Action tip : If your hotel offers all-inclusive packages, make sure you're marketing it as the ultimate vacation hack.

Hotel Marketing 59

Hotel Marketing Market Marketing Travel 59

Refine

JULY 12, 2024

Social media strategy can be a beast for marketing teams to manage. Every few months there are game-changing updates, and every day seems to bring a new trend or tool to consider, but change isn't the only constant in digital marketing. Here are seven social media truths from high-performing hotel marketing teams.

Hotel Marketing 98

Hotel Marketing Market Marketing Digital Marketing 98

gcommerce

SEPTEMBER 14, 2023

Metasearch Products for Any Property in Any Market As metasearch continues to expand into one of your most important channels for direct revenue, it’s essential to understand your choices in terms of pricing models. Metadesk offers a variety of products and pricing models designed to fit any property’s unique situation and market conditions.

Digital Marketing 105

Digital Marketing Market Marketing Hotels 105

gcommerce

OCTOBER 11, 2023

It’s Time to Finalize Your Holiday Marketing Campaigns Can you believe it’s already the start of Q4?! If you haven’t already, now is the time to send your holiday marketing campaign details to your agency for Cyber Weekend and beyond. You’ll see that Bard now responds with real-time info from Google Maps, Flights, Hotels and Youtube.

Digital Marketing 102

Digital Marketing Market Marketing Hotels 102

Hotel News Resource

OCTOBER 9, 2024

So, before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer. We’re now in the last quarter of 2024 and before we know it we’ll be putting our 2025 plans in place.

Digital Marketing 77

Digital Marketing Hotel Marketing Market Marketing 77

gcommerce

OCTOBER 28, 2024

But don't worry, whether it’s powder or sunny days, we’ve got ski hotel digital marketing strategies to keep your property top of mind. Whether you’re a ski resort or a hotel close to the slopes, here’s how to keep your hotel’s digital marketing fresh and effective all ski season long.

Digital Marketing 94

Digital Marketing Resorts Market Marketing 94

gcommerce

AUGUST 9, 2023

The post Flywheel News | July 2023 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions. There are many different ad placement and campaign options available to advertise your restaurant. Should Google paid search ads be at the top of your list? Read more in this Paid search ads test for restaurants.

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Hotel Speak

JANUARY 15, 2025

While OTAs provide valuable visibility and access to a broader audience, the study makes clear how the extra costs associated with rate undercutting significantly impact hotels marketing budgets and overall profitability. The research underscores the need for hotels to take a holistic view of their digital strategy.

Cost Per Click 105

Cost Per Click OTA Digital Marketing Hotels 105

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 104

Hotel Marketing Market Marketing Marketing Strategy 104

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

Market 52

Market Marketing Hospitality Digital Marketing 52

Refine

APRIL 22, 2025

Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy?

KPI 72

KPI Hotel Marketing Market Marketing 72

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Hotel News Resource

DECEMBER 27, 2024

update to shake up strategies for hotel marketing with a redesign that affects how users engage with emails. As a digital marketing agency for hotels, well remind you that iPhones make up over 50% of the share of smartphones in the U.S., Get ready for the latest Apple iOS 18.2

Hotel Marketing 77

Hotel Marketing Market Marketing Digital Marketing 77

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

gcommerce

MAY 26, 2025

Every year, the marketing industry eagerly awaits Google Marketing Live, Googles annual event to showcase whats new in the world of Google advertising. Our team is excited to test everything that is rolling out, and we look forward to seeing how these innovations equate to better advertising success for our hotel clients.

Market 52

Market Marketing Shopping Intent 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

gcommerce

MAY 3, 2023

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 97

Market Marketing Cost Per Click Digital Marketing 97

gcommerce

JANUARY 24, 2024

Our digital marketing experts sat down to discuss what they predict will be the digital marketing trends for 2024 in the hospitality space. The post [E-Book] 2024 Hotel Digital Marketing Trends and Predictions appeared first on GCommerce Solutions. Learn more about their findings in our E-Book here.

Digital Marketing 59

Digital Marketing Market Marketing Hotels 59

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

eHotelier

APRIL 22, 2025

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Market 71

Market Marketing Hotel Marketing Digital Marketing 71

gcommerce

DECEMBER 11, 2024

Learn why this emerging search experience is essential for your hotels marketing, ways to improve chances of visibility, and more. Submit Δ The post [Webinar Recording] SearchGPT Study for Hotels appeared first on GCommerce Solutions. Download the recording below.

Digital Marketing 52

Digital Marketing Hotels Hotel Marketing Market 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 83

Hotel Marketing Market Marketing Marketing Strategy 83

gcommerce

DECEMBER 12, 2023

Learn 8 Hotel Holiday Marketing Tips From Our Experts The holidays are in full swing! Don’t miss out on maximizing your holiday hotel marketing campaign performance; read our expert tips. The post Flywheel News | November 2023 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions.

Digital Marketing 59

Digital Marketing Market Marketing Hotel Marketing 59

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

Travelboom Marketing

SEPTEMBER 7, 2023

September 7, 2023 — TravelBoom, the premier data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is pleased to announce its upcoming one-day workshop, “Supercharge Your Hotel’s Digital Marketing.” DAYTONA BEACH, Fla.,

Digital Marketing 59

Digital Marketing Market Marketing Travel 59

Hotel News Resource

JULY 11, 2023

Today on the podcast we are joined by Mauri Berry, the Vice President of Digital Marketing, who will be sharing her insights into how the company has been able to successfully rebrand, grow, and thrive in today’s complex hospitality marketing world.

Market 74

Market Marketing Digital Marketing Hotel Marketing 74

gcommerce

SEPTEMBER 23, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch.

Market 78

Market Marketing Digital Marketing Travel 78