Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 87

Resorts Marketing Market Marketing Strategy 87

Travelboom Marketing

JUNE 10, 2024

Leaving AI to watch for trends in Google Ads performance leads to smarter PPC bidding strategies without adding to your workload. The improved decision-making and intuitive campaign adjustments ensure the hotel’s cost-per-click marketing is beneficial and cost-effective.

Cost Per Click 52

Cost Per Click Small Business Market Marketing 52

MediaBoom

SEPTEMBER 5, 2023

These commonalities could be demographics or life events. Some common analytics people consider are cost per click or return on ad spend. Cost per click is a measurement of how much each click costs you on average. Segmentation is the process of separating your leads by commonality.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Your emails should generate excitement about your hotel, update leads on construction progress, inform them of any upcoming specials or events and ultimately, inspire them to book a stay. Check out the top 5 email marketing trends for 2023.

OTA 52

OTA Hotels Branding Marketing 52

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. By gauging the strengths and weaknesses of other hotels in the vicinity, one can identify unique selling points and potential market gaps.

Revenue Management 98

Revenue Management Revenue Management OTA 98