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What is hotel upselling? Hotel upselling is the practice of encouraging guests to purchase additional services or upgrades during their stay, beyond their initial booking. In this blog, you’ll learn all the tips you need to make upselling a success at your business. Table of contents Why is hotel upselling important?
An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling? Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. Hotels face growing pressure to do more with lessâdelivering tailored guest experiences while improving margins.
Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Just like in retail, every interaction is a chance to upsell, cross-sell, and reinforce brand loyalty, Kalan said. Kalan opened with a compelling call for the industry to embrace a retail mindset.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. This removes the pressure from reservation teams, allowing them to focus on high-value tasks such as upselling, group bookings, and complex guest requests.
With the advancement of tech, data analytics, and changing consumer behavior, you may not need to lean on aggressive discounts to drive performance. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc., can result in a stable revenue stream.
This fragmented approach results in siloed data, time-consuming manual tasks, and an increased risk of errors. Identify upselling opportunities to boost revenue. Imagine this: Using one PMS for bookings. Another channel manager for distribution. A standalone CRM for guest engagement. Spreadsheets for revenue tracking.
Real-time two-way sync with connected channels and systems meant no more discrepancies, overbookings, or time-consuming manual mapping. The STAAH booking engine turned the Sentrim website into a high-performing channel by supporting smart pricing, promo codes, upselling and cross-selling.
Stayntouch , a cloud hotel property management system (PMS) and guest-centric technology company, has unveiled UpsellPRO, an advanced upselling tool designed to expand and maximize revenue opportunities for hotels, according to the company. What this allows, though, is a truly personalized version of upselling,” he said. “So,
Staying competitive with innovative merchandising strategies The best CRSs on the market are as efficient as today’s leading e-commerce giants – providing a fast, seamless shop and book experience that consumers love.
Key takeaways AI is ubiquitous: AI is now integrated across nearly all hotel tech categories, powering personalization, upselling, and predictive analytics. Upselling is core to revenue strategy: Upselling tools are no longer optionalâtheyâre essential, helping hotels maximize revenue from existing guests.
Improved efficiency Switching from phone to tablet to desktop, then from SMS to email to WhatsApp to Airbnb, can be both annoying and surprisingly time consuming. You can also boost revenue by crafting compelling upsell messages to send out at key moments. Implementing such a centralised messaging system can drive three major benefits.
Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights. Automation can gather and combine consumer data to help solve common identity challenges and deliver personalized marketing experiences. However, data management can be time-consuming and burdensome.
Potential for Waste : If not managed properly, a stocked minibar may lead to waste if items are not consumed. Cons: Cost Implications : Hotels must balance the cost of providing minibar items with their overall pricing strategy. Management Complexity : Hotels must track inventory and consumption.
Despite the backdrop of global unrest, frequent flight disruptions, and inflation, consumers didn’t pump the brakes on travel, which will likely remain a priority throughout 2024. Increased rates didn’t deter consumers from traveling: Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) saw clear, positive movement.
Market shifts and changes in consumer behaviour are many and varied, and often overlap. Upselling and cross-selling Commercial hotel sales strategies should also consider how to maximise the value of every guest, most notably by identifying opportunities to upsell and cross-sell. There’s no one trend that a hotel must focus on.
Hotels can increase revenue per guest by adjusting prices according to demand, seasonality, and consumer preferences , achieved through upselling and cross-selling additional services and products.
From a customer perspective, technology also helps better meet consumer preferences. Kiosks also offer greater ordering accuracy and provide great upselling opportunities with intuitive recommendations. 8 Major Restaurant Tech Trends in 2022. The last few years brought staffing shortages, supply chain issues, and delivery concerns.
Luckily, from our experience as a revenue management consulting company, we’ve learned many tools that will simplify your life, help cut-out time-consuming tasks, and also enable you to open new streams of revenue! Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships.
Hotels using Mews Kiosks report that 30% of guests choose the kiosk, reducing check-in time by a third and boosting upsell conversion by 25%. Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk. Upsell and loyalty are increasingly tied to digital touchpoints.
With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). The first-party data you collect powers smarter remarketing, personalized upsells, and loyalty programs a long-term revenue play.
AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. Dynamic pricing and upselling : Based on browsing and past behavior, AI can show tailored room upgrades or experiences that match a guests preferences and budget.
For hotel staff, the combined power of IRISâs intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes. AI-ready data architecture is critical.
Intelligent upselling A hotels mobile ordering costs can be far outweighed by the extra revenue that such a system can generate. The best systems can upsell automatically, by suggesting relevant extras like drinks, desserts or meal upgrades during the order process. Weve loved being able to reduce manual processes.
Tech gaps hold hotels back Outdated hotel systems limit the ability to cross-sell or upsell non-room offerings. The stakes are high As travel planning becomes more app-based and socially driven, the risk for hotels is losing relevanceânot just to Airbnb, but to shifting consumer behavior and tech expectations. Olympics 2028.
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. Hotels using Mews Kiosks report that 30% of guests choose the kiosk, reducing check-in time by a third and boosting upsell conversion by 25%.
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. Hotels using Mews Kiosks report that 30% of guests choose the kiosk, reducing check-in time by a third and boosting upsell conversion by 25%.
Every year, thousands of restaurants and hotels gear up for weeks of stuffy, time-consuming, and stressful annual employee performance reviews. Countless studies have proven yearly reviews are ineffective in motivating employees or encouraging productivity. So, why should restaurants and hotels stick with this outdated practice?
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. Yet without a robust attribution model, it’s difficult to quantify which touchpoints are actually driving direct bookings and which ones are simply consuming budget. Talk to one of our specialists today!
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. Yet without a robust attribution model, it’s difficult to quantify which touchpoints are actually driving direct bookings and which ones are simply consuming budget. Talk to one of our specialists today!
This insights spurred a strategic communication overhaul, introducing customised offerings and AI personalisation, which enhanced guest retention, satisfaction, and increased direct bookings and upselling. This is complemented by a robust capability to upsell offerings specifically designed to meet the needs or desires of each guest.
Consumer behaviour and attitudes to F&B have shifted since the pandemic, with some outlets struggling to keep pace. But consumer behaviour constantly changes so predictability is trickier than ever. Localised menus, authentic speciality dishes, and choice – all are important to today’s consumers.
Consider the following ideas to enhance the hotel guest experience at your property In a world largely driven by customized technology, today’s consumers don’t just crave personalization, they expect it — and they expect it from their hotel stay, too. This will make their workday run more smoothly while providing an upsell for the property.
This activity was time-consuming for the team and opened the door to issues such as unintentional overbooking or lost revenue due to delayed rate updates. It also resulted in lost staff morale.
From the simplification of revenue management to payments, digital marketing, direct bookings, and upselling, the winners highlighted the need for hoteliers to lean on technology and consultants to navigate today’s growing challenges, spurred by a fast&changing and dynamic consumer environment.
This not only streamlines the ordering process but also increases revenue opportunities for hotels by encouraging upselling and cross-selling. This feature not only improves operational efficiency but also aligns with the growing consumer demand for sustainable practices.
This means it’s imperative to woo consumers by leaning into what they want and finding ways to make those things happen seamlessly. Hotels that invest in delivering on consumer expectations will see an increase in brand loyalty, which leads to an increase in revenue.
Based on data from Mews partners worldwide, the Mews Data Snap unpacks hospitality’s performance across five key areas: occupancy, ADR and RevPAR; online check-ins and upsells; and additional bookable spaces. The report also compares this year’s data to summer 2022 to pinpoint how the hospitality sector is changing.
By automating many of the time-consuming aspects, like room block management and rate tracking, hotel teams can operate more efficiently, maximize revenue from group stays, and focus on creating exceptional guest experiences.
This not only streamlines the ordering process but also increases revenue opportunities for hotels by encouraging upselling and cross-selling. This feature not only improves operational efficiency but also aligns with the growing consumer demand for sustainable practices.
Richer content opportunities : With modern booking technology and NDC content capabilities, Chase Travel can support enhanced rate and room descriptions, branded offers, and upsell contentâmore than some OTAs allow. Corporate crossover : The Frosch acquisition brought in a large portfolio of managed corporate travel. weve got you covered.
Energy efficiency without compromise Continuing PPDSâ relentless focus on delivering energy conscious solutions for the industry, and supporting customers with their sustainability goals, the Philips Unite LED 6000 Series All In One includes the companyâs ultra-low standby mode, consuming less than 0.5
Rapidly changing consumer mindset has forced hoteliers to adopt technology that makes the guest experience seamless and convenient. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers. Adopting technology. Up-selling and cross-selling.
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