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Hotel upselling: Techniques, strategies, and examples

SiteMinder

What is hotel upselling? Hotel upselling is the practice of encouraging guests to purchase additional services or upgrades during their stay, beyond their initial booking. In this blog, you’ll learn all the tips you need to make upselling a success at your business. Table of contents Why is hotel upselling important?

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Why is Upselling in Hotels Important

Inn Quest

An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling? Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue.

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HITEC 2025: Infor, Plusgrade Integration Creates Upsell Opportunities for Hotels

Hospitality Tech

This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgrade’s proven upsell technology into the core guest journey. Hotels face growing pressure to do more with less—delivering tailored guest experiences while improving margins.

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How decision intelligence unlocks hotel data for better insights

Cloudbeds

Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.

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APAC Revenue Management Summit delivers big ideas and a bold call to action

Hotel Management

Just like in retail, every interaction is a chance to upsell, cross-sell, and reinforce brand loyalty, Kalan said. Kalan opened with a compelling call for the industry to embrace a retail mindset.

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5 Game-Changing Advantages of Automated Customer Service for Hotels

AskSuite

According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. This removes the pressure from reservation teams, allowing them to focus on high-value tasks such as upselling, group bookings, and complex guest requests.

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How to maximize hotel revenue without discounting

Hotel Speak

With the advancement of tech, data analytics, and changing consumer behavior, you may not need to lean on aggressive discounts to drive performance. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc., can result in a stable revenue stream.

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