Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management

eZee Absolute

SEPTEMBER 13, 2023

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. Alternative Accommodations Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels.

Consumer

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1.

Sales

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. The Beginnings: 1970s and 1980s Origin in Airlines : The concept of Revenue Management originated in the airline industry post-deregulation.

Revenue Management

A Sales Guy

APRIL 10, 2013

When it comes time to do the taxes, the operating expenses, those things whose useful life will be consumed in a year (the ice cream and the napkins, cups, plastic spoons etc.), can be deducted against revenue. Let’s say their revenue is 500 million dollars. Is your target market sensitive to capital expenses?

Operations

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.” Previously, the resort handled all tasks manually, which was time-consuming.

Resorts

MediaBoom

AUGUST 1, 2024

In 2024, this tech remains the marketing standard: Building a Strong Online Presence There’s a term for how much time we spend on the internet these days. Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online. Email Marketing This year, global email marketing revenue will hit $12.33

Tourism

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

Yield Management

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targeted marketing in key U.S.

Market

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit. Mobile usability will maintain the competitiveness of your channel.

OTA

Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. Identify your target market.

Market Research

MediaBoom

AUGUST 6, 2024

In fact, a strong brand can increase revenue by up to 23%. A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. Let Mediaboom guide you.

Branding

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Choose the platforms that best meet your marketing objectives and budget.

OTA

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website.

Marketing Strategy

SiteMinder

OCTOBER 10, 2023

Master cost-based pricing and boost revenue Take the guesswork out of pricing. SiteMinder's tools are designed to provide a clear path to optimal pricing strategies that cover costs and maximise revenue. Adjusting prices accordingly can ensure maximised revenue during high-demand periods while maintaining occupancy during slower times.

Target Marketing

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. 5 Powerful Tactics to Boost Hotel Gift Vouchers Sales Throughout the Year 1.

Sales

Hotelier Magazine

MAY 4, 2023

Consumers are becoming increasingly reliant on their mobile devices and have come to expect frictionless payment experiences woven into their stay. Data remains a top priority as hotels leverage it to optimize targeted marketing, personalization, and revenue management.

Operations

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). However, before your campaign can get underway, you have to get to know your target market.

Travel

Xotels

AUGUST 15, 2022

Get a clear overview of what drove revenues each day. Perform displacement calculations on all segments, channels, and accounts to uncover hidden revenue potential. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. Hold on, it gets even funnier.

Market

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing

SiteMinder

MARCH 13, 2025

A feasibility study looks at factors such as the market, location, cost, and potential revenue of the proposed hotel and is typically undertaken by a third-party company or consultant. It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more.

Average Daily Rate

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market. It could reach about $31.50

Market

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values.

Management

Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

Market Share

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What types of guests do you want to target and hope to win bookings from? ongoing costs may include consumables that guests use such as toiletries. Discuss your marketing plan Your budget may play into this.

Business

MediaBoom

MARCH 14, 2024

Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1. A staggering 75% of consumers admit to judging a business’s credibility based on its website design.

Digital Marketing

MediaBoom

AUGUST 23, 2024

Consumers look at these search engines to make more informed decisions, which is why it is important for you to consider advertising on them. By nurturing relationships through personalized and timely email communications, you can increase guest loyalty, drive repeat bookings, and maximize your resort’s revenue.

Resorts

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. This industry heavily relies on consumers having disposable income. Here are some areas to look at to aid your hotel management strategy for inventory and revenue: 1.

Operations

Little Hotelier

OCTOBER 23, 2023

Capture direct bookings via social media and help your business thrive Use Little Hotelier’s direct booking feature to do all the heavy lifting and boost your direct bookings and revenue. Learn more Why is social media marketing in the hotel industry important?

Market

SiteMinder

OCTOBER 11, 2022

Cloud-based technology can handle all these tasks with ease because of its ability to deeply integrate with channel managers, booking engines, and revenue management systems. From collating data in one place to automation processes – these are key to ensuring time-consuming activities are completed quickly, boosting overall efficiency.

Hotels

SiteMinder

SEPTEMBER 14, 2022

Email is also a great way to drive direct bookings and earn extra revenue. Such is the power of social media platforms like Instagram and TikTok, audiences are very attuned to consuming content filmed on smartphones. Since you only have to listen, people can consume podcasts while working, commuting, exercising, or doing chores.

Market