STAAH
MAY 2, 2023
What are the Five Stages of Travel? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. Google has dived into its search data further to extend these micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing. Why should you care?
Hotel Speak
JANUARY 11, 2024
It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour. It will help to sustain adaptability and modify strategies in response to performance metrics, consumer preferences, and shifts in the competitive environment.
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eTourism
JUNE 7, 2016
The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do
Little Hotelier
MAY 31, 2023
A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.
Amadeus Hospitality
SEPTEMBER 6, 2023
Originally pubilshed on PhocusWire Positive momentum continues for the travel industry as global hotel occupancies rapidly return to 2019 levels, with many key destinations having already surpassed pre-pandemic performance this year, according to Amadeus’ Demand360 ® data.
MediaBoom
MARCH 15, 2024
Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.
eZee Absolute
NOVEMBER 19, 2023
Travel and hospitality is a lucrative industry. Also, traditional marketing methods aren’t that effective now. Online marketing is a surefire method, though it would take years for hotel owners to establish their strength. Online deals are booked by genuine guests and major transactions are paid in advance.
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