Hotel Business

JANUARY 24, 2023

She spent the last 18 years as chief marketing officer of Best Western, where she directed all marketing and commercial strategies, overseeing the brand’s loyalty program, digital transformation, advertising, public relations, e-commerce and consumer and distribution partnerships, and hotelier support marketing including regional coop marketing.

Market 52

Market Marketing B2B Marketing Strategy 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A staggering 75% of consumers admit to judging a business’s credibility based on its website design.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

SiteMinder

OCTOBER 11, 2022

This can all lead to better engagement on digital and social channels , a more informed audience, and a greater reach into your potential consumer demographic. Video creation is a little more than just a pretty collage of images with a backing track and it’s not just about trying to sell content to consumers.

Market 52

Market Marketing Consumer Hotels 52

Amadeus Hospitality

JUNE 20, 2023

Originally published to PhocusWire Exploring today’s traveler expectations as catalysts for change and how the hospitality industry can adapt in the coming years to deliver more seamless journeys Data paints a positive picture for the year ahead in the global hospitality market.

Hospitality 52

Hospitality Travel Occupancy Revenue 52

eZee Absolute

MAY 9, 2023

Storytelling As a marketer, no one would disagree that storytelling is one of the most powerful marketing techniques as well as an emotional way to connect with your audience. Most of us are used to consuming content in a variety of formats. And yes, it works for Gen Zs too.

Travel 52

Travel Hospitality Marketing Strategy Consumer 52

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

MARCH 29, 2024

If consumers were looking for a lower-cost deal than booking through Royal Caribbean International, they’d have plenty of options. Knowing your brand, doubling down on your target market, and focusing your campaign can help you get over these difficult odds. What are the trends in luxury tourism? Let Mediaboom guide you.

Travel 90

Travel Target Marketing Digital Marketing Market 90

Social Tables

MARCH 22, 2024

Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. For the first time post-pandemic, HSMAI’s Marketing Strategy Conference and ROC Americas is back, live and in-person. The hospitality industry is always evolving.

Hospitality 78

Hospitality Events Tourism Consumer 78

STAAH

NOVEMBER 1, 2022

Based on travel-related searches on the tech giant’s flagship search engine, the insights provided by Google are valuable to inform marketing strategies , particularly at a point in time where travel demand has been unpredictable due to the pandemic and all past data models on travel trends being questioned in the new post-pandemic setting.

Travel 77

Travel Marketing Strategy Market Marketing 77

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. It is inevitable that with the right strategies. Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years.

Hotels 98

Hotels Hiring Services Market 98

Little Hotelier

OCTOBER 10, 2023

Sourcing consumables ethically and locally. Hotel sustainability policy you need to know Developing a hotel sustainability policy needn’t be a complicated or time-consuming process for eco-friendly hotels. A sustainable company has a great competitive edge because consumers want to put money where their heart is.

Hotels 52

Hotels Consumer Travel Accommodation 52

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Have you heard about it?

OTA 78

OTA Online Marketing Marketing Strategy Travel 78

eZee Absolute

DECEMBER 7, 2023

These certifications not only enhance the eco-friendly image of your hotel but also appeal to the growing segment of conscious consumers. Global Culinary Fusion: A Taste of the World Culinary tourism knows no bounds as hotels introduce guests to a plethora of flavours through global fusion menus. Here’s how you can avoid it.

Hospitality 59

Hospitality Revenue Dining Accommodation 59

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. This blog will tell you everything you need to know about mastering content marketing at your hotel. How to create a content marketing strategy for your property.

Market 59

Market Marketing Hotels Travel 59

Xotels

NOVEMBER 23, 2023

Additionally, hotel management ensures compliance with industry regulations, maintains the safety of guests and employees, and adapts to evolving consumer preferences and technological advancements. Hotel Management Strategies If you want to read more about management strategies on everything hotel management?

Management 40

Management Revenue Management Hotels Operations 40

Xotels

NOVEMBER 23, 2023

Additionally, hotel management ensures compliance with industry regulations, maintains the safety of guests and employees, and adapts to evolving consumer preferences and technological advancements. Hotel Management Strategies If you want to read more about management strategies on everything hotel management?

Management 40

Management Revenue Management Hotels Operations 40

SiteMinder

JANUARY 17, 2024

The aftermath is often grim: thorough investigations, severe damage to your brand’s reputation, a significant erosion of consumer trust, and these are just the immediate repercussions. The SSL encryption requires a secure form of communication between a website and the consumer, known as HTTPS – where the ‘s’ stands for secure.

Hospitality 59

Hospitality Business Travel Hotels 59