MediaBoom

FEBRUARY 23, 2024

The target audience for luxury brands can be described as individuals who have a passion for high-end brands, appreciate quality and craftsmanship, and are willing to invest in luxury goods and experiences. These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in.

Consumer

eZee Absolute

SEPTEMBER 13, 2023

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. Alternative Accommodations Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels.

Consumer

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management? Why is revenue management important for the hotel industry?

Revenue Management

SiteMinder

JUNE 12, 2024

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings).

Yield Management

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management

Hotel Management

AUGUST 17, 2023

The ebullient promotional literature trumpets the AirAsia Superapp as ‘the one-stop travel platform’ business of Capital A, offering consumers over 15 lines of products and services via the Superapp as well as the website. In addition, the AirAsia Super App has also been connected with more than 700 global airlines.

Business

MediaBoom

AUGUST 1, 2024

In 2024, this tech remains the marketing standard: Building a Strong Online Presence There’s a term for how much time we spend on the internet these days. Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online. Ultimately, the preferences of your target market will influence your offer.

Tourism

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. Recognising the need for technology, the team turned to SiteMinder’s channel manager as the solution to expand sales channels effortlessly. The hotel also has the flexibility to configure settings as desired.

Resorts

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. The Beginnings: 1970s and 1980s Origin in Airlines : The concept of Revenue Management originated in the airline industry post-deregulation. They primarily helped in setting room rates and managing reservations.

Revenue Management

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations

MediaBoom

AUGUST 3, 2023

Implementation: Easy Cost: $300 to $30,000 Time-consuming: Moderate Results within: 6-7 weeks Must-have: Yes Required skills: Medium 2. Implementation: Medium Cost: $200 to $75,000 Time-consuming: High Results within: 2-5 months Must-have: Yes Required skills: High 3. How can content marketing help you achieve this?

Real Estate

Inn Quest

AUGUST 15, 2023

At a glance: – Understanding the Hotel Channel Management Landscape – What Is A Hotel Channel Manager? – Technical Features of A Hotel Channel Manager – How To Choose The Right Hotel Channel Manager For Your Hotel? – What Other Systems Can You Use With A Channel Manager At Your Hotel?

Management

Hotel Speak

JUNE 6, 2023

Consumers are becoming increasingly aware of their impact on the environment, and they’re demanding businesses put forth efforts to reduce this impact. Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns.

Hospitality

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations

Catala Consulting

DECEMBER 28, 2023

In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values. The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market. Why Catala Consulting’s Outsourced Revenue Management?

Management

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Think about the guest’s perspective.

Revenue Management

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management

MediaBoom

JUNE 10, 2024

When introducing your luxury brand to consumers, you want to ensure you reach out to only those who are the most receptive. If you use customer relationship management or CRM software, then you can easily queue up a list of all your contacts in one convenient place. This is where content marketing shines. Reach out to us now!

Branding

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Choose the platforms that best meet your marketing objectives and budget.

OTA

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Leverage digital marketing This is where boosting direct sales can get a bit tricky.

OTA

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. The ability to specialize in one field can help you attract more consumers by meeting their unique demands. Let Mediaboom guide you.

Branding

MediaBoom

AUGUST 11, 2023

How much overlap exists between their target audience and yours? You don’t want to repeat the same ad campaign your competitors have, as it will fail to have an impact on your target market. Find Your Target Audience Facebook ads for real estate agents must have a target audience. Mediaboom is here to help.

Real Estate

MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. Luxury, historically associated with wealth and opulence, now embodies ultimate comfort and value-driven consumer behavior. From knowing your audience to market analysis, they can deliver top-notch methods to improve your business.

Branding

Hotel Business

MARCH 14, 2024

With Facebook hitting its 20-year anniversary, Hotel Business spoke with Erin Whitlock Brown , social media manager, Valor Hospitality Partners , to see how the company and other social media outlets have changed hospitality. Facebook offers great detailed targeting options through ads manager to define and engage with our audiences.

Hospitality

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing

Hotelier Magazine

MAY 4, 2023

The independent hotel industry is often accused of being slow to adopt technology,” says Tymen van Dyl, founder and CEO of hotel-management software provider RoomRaccoon. Employee pushback is another challenge to implementing technology in hotels says Greg Staley, general manager, E-Pro Bot Inc.

Operations

Xotels

AUGUST 15, 2022

Read through our step-by-step guide explaining how to get ready for 2023 with our hotel management company´s best hotel budgeting practices. Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar. What new online marketing initiatives will we launch next year?

Marketing

SiteMinder

OCTOBER 10, 2023

Learn more Key factors to consider when implementing the cost-based pricing method Implementing cost-based pricing requires a thorough understanding of various factors that could impact the effectiveness of this pricing strategy, as well as a mastery of yield management. Is there a price point at which guests might choose a competitor?

Target Marketing

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. On the other hand, if you manage a budget-friendly, family-oriented hotel, your focus may shift toward different demographics.

Hotel Marketing

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What are the benefits of creating an Airbnb management business plan? What types of guests do you want to target and hope to win bookings from? ongoing costs may include consumables that guests use such as toiletries.

Business

Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

Market Share

MediaBoom

AUGUST 23, 2024

Customer Relationship Management (CRM) Strategies: Build strong relationships with your guests through effective CRM strategies. Consumers look at these search engines to make more informed decisions, which is why it is important for you to consider advertising on them. Having a well-prepared crisis management plan is essential.

Resorts

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group. Contact Mediaboom today!

Marketing

SiteMinder

MARCH 13, 2025

It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more. This is a time consuming process and can often take weeks or months to complete. Xotels : Provides hotel management and consulting services, including feasibility studies.

Average Daily Rate

SiteMinder

OCTOBER 11, 2022

Technology in the hotel industry continues to advance at a rapid pace and hotel property management software (PMS) remains essential for hoteliers looking to improve how they run their business. The key to reaping the benefits of an effective hotel management software system is to select the right one for your property.

Hotels

MediaBoom

APRIL 11, 2023

The marketing tactics we’ll share later benefit B2B manufacturers, as you can increase brand recognition, strengthen an existing brand, generate and qualify leads, and nurture consumer relationships with those strategies. B2B marketers also face specific challenges, namely allocating appropriate resources and embracing change.

Digital Marketing