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The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
These MVP brands are growing their share of consumer spending through quality, trust, and serviceânot just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S. billion annually per grocery chain.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
But AI isnât here to replace marketers; itâs here to empower them. Those who adapt and guide these tools with strategy and intention will unlock a powerful creative edge in the battle for attentionâand bookings. A new creative workflow: Treat AI like a 24/7 intern. Test what worksâand repeat. weve got you covered.
Feeder market insights: Booking.comâs Betsy Steckler encouraged hoteliers to explore where travelers are coming from and to use those insights to refine strategy and OTA usage. Hotels can benefit by aligning their content and marketing with these evolving user experiences. weve got you covered.
By Ryan Bosch Ask any hotel developer today, and youll hear the same thing: the market is tough. For those who understand how to navigate this kind of market, this may be one of the best windows in years to get a deal off the ground. But there are signs of movement. Picking the right project Of course, not every deal is a good one.
The days of generic, one-size-fits-all travel marketing are over. billion dollar market is by partnering with local adventure activity providers. An article by researchers at Łódź University found that the post-COVID wellness tourism sector represents one of the fastest-growing tourism market segments globally.
Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. Identify trends in guest feedback to refine services and marketing.
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
Marriott International has launched Marriott Media, signaling a change and a new chapter in how brands engage with consumers across the traveler journey, according to the company. I’m excited to announce Chris Norton, SVP, marketing, data activation & personalization, will lead this bold initiative and serve as the GM for Marriott Media.”
In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. When data analytics and tech solutions converge in attribution modeling, marketing stops being a cost center and becomes a revenue engine.
In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. When data analytics and tech solutions converge in attribution modeling, marketing stops being a cost center and becomes a revenue engine.
For hotel staff, the combined power of IRISâs intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes.
Below, we explore five core insights from the Travel Dreams report and what they mean for destination marketers. High-quality visuals, short-form video, and influencer collaborations should be core elements of your marketing mix to reach and engage the next generation of travelers.
Hospitality.today⢠Topics Subscribe Topics ⺠Travel ⺠Market Data September rising: Europeâs new favorite travel month As more travelers seek better value and fewer crowds, the shoulder season gains popularity â reshaping the summer holiday calendar across Europe. weve got you covered.
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
Accelerated Growth Certification positions Fingermark to partner with other global brands already using Deliverect that are seeking innovative and compatible self-service kiosk solutions, opening the door to exciting new opportunities in key markets.
Accelerated Growth Certification positions Fingermark to partner with other global brands already using Deliverect that are seeking innovative and compatible self-service kiosk solutions, opening the door to exciting new opportunities in key markets.
For hotel marketers, this marks a shift from transactional targeting to influencing high-intent users at the inspiration phase, with dynamic, visual-first content embedded in the search experience. AI reshapes when and how brands reach travelers: Ads are no longer reserved for bottom-funnel, booking-intent searches.
It is important to us that we meet our ambitions of true net zero carbon, by producing more energy than we consume over an annual period. Our intentions are to meet the 2050 standards when they come out and at this stage we are confident that we will. “As Receive daily leadership insights and stay ahead of the competition.
What this implies is that if hotels are not keeping up with the trends, then they are either losing bookings or will have a hard time growing nightly rates beyond what the commoditized market-determined price commands. Have you thought about collaborating with any luxury or longevity-oriented hotel brands?
This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors â an important tool to remain profitable, even offseason or during times of weakened demand. Infor will be showcasing their latest innovations at HITEC 2025 booth 2400. Brands Yum! Brands, Inc.
Tasks deemed suitable for AI include repetitive, data-intensive, or time-consuming duties such as summarizing policies, creating schedules, verifying paychecks, and approving time-off requests. This indicates a growing understanding and trust in AIs potential for improving efficiency and productivity.
This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors â an important tool to remain profitable, even offseason or during times of weakened demand. 6/16/2025 Chris Turner Promoted to CEO of Yum! 6/16/2025 Chris Turner Promoted to CEO of Yum! Brands Yum! Brands, Inc.
It was conducted by market research company Talker Research, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR). between Apr. 25 and May 2, 2025.
To meet these expectations, marketers need more than instinct; they need a clear map of the customer purchase journey. Stages of the Buyer Journey Awareness : Consumers identify a need and seek information through research, social media, and peer recommendations. Every purchase begins with a question.
This marks a shift from static search to dynamic, intent-driven exploration. Travel content pipelines are at risk: Traditional content marketing â blog posts, guides, and itineraries â may no longer attract traffic directly. Instead, they will inform the AIâs knowledge base. weve got you covered.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. And then I had a director of sales and marketing at that point. My last stint on property was the Hilton El Conquistador in Tucson as the director of sales and marketing. Tune in now. Hello everyone.
With a small team, it is time-consuming to monitor multiple partners â this leads to failures and problems. million in direct booking revenue so far this year â not through aggressive marketing or deep discounts, but by simply following up with guests who almost booked 1. Read the full case study. million in reclaimed revenue.
In addition to his tenure as CEO at ATPCO, where he led the company through a period of significant modernization and growth, Alex has founded and scaled multiple successful technology companies, building a track record of innovation, leadership, and operational excellence in highly competitive markets. million in reclaimed revenue.
Their recent opening of the Donatos kitchen in Columbus is a major step forward in realizing that vision.â AlleyCorp - A leading early-stage venture firm, AlleyCorp identified Appetronixâs product-market fit and believes the company is on track to achieve unicorn status. 6/23/2025 Hospitable Helps US Hosts Recover $1.2M
Today, more than 150,000 advertisers â from global CPG leaders and Fortune 500 retailers to local restaurants â use the platform to reach high-intent customers, drive incremental sales, and grow their businesses. Report Builder: Easily track marketing spend with access to detailed reports, custom insights, and summaries across channels.
Their appointment recognises an evolving agency landscape, where the opportunity to connect Brand and Space is growing for both clients and consumers. “At Where storytelling is as tactile and intentional as the materials we choose. We’re incredibly excited about the potential WeWantMore brings to the UK market.
Marriott has signed three deals across the UK and Türkiye as well as letters of intent for future Four Points Express hotels in markets such as Poland, Belgium and the UK. The post Marriott launches midscale brand for value-conscious consumers appeared first on Hotel Management.
Bangkok, Thailand – SiteMinder, the world’s leading open hotel commerce platform, has released the 2023 edition of the world’s largest consumer research on accommodation, which reveals that the global intent to travel over the next 12 months is highest among travellers from Asia and Latin America.
Marketing is all about connecting with consumers. Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. AI and Data-Driven Marketing AI is reshaping the way that marketers approach the market.
Marketing is all about connecting with consumers. Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. AI and Data-Driven Marketing AI is reshaping the way that marketers approach the market.
In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?
Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. Discover our key takeaways from Google Marketing Live 2024 below. Discover our key takeaways from Google Marketing Live 2024 below.
Many types of businesses can leverage this tool to enhance their market presence and customer interaction. SaaS Brands SaaS brands can effectively incorporate voice search into their SEO strategy to enhance their market reach and user engagement. Regular SEO data analysis allows marketers to tweak and refine their content.
A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. Studies by Bain & Company show that 70% of luxury consumers research online before making a purchase.
According to a study, 74% of companies report that content marketing increases their lead generation efforts, emphasizing its heightened importance for luxury brands. Luxury content marketing leverages high-quality materials emphasizing exclusivity and personalized experiences. Luxury Marketing Thrives on Reaching the Rught Audience.
It’s not uncommon for digital healthcare marketing tactics to be less prioritized in the healthcare industry than it is in others. However, healthcare organizations that are not investing in digital marketing techniques are missing out on a sizeable market. So, what is digital healthcare marketing?
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