Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotel Speak

JANUARY 11, 2024

Rebranding a hotel so that it is more appealing to a wider variety of clientele requires taking a strategic approach that takes into account several different aspects. It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

eTourism

JUNE 7, 2016

The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do

Online Marketing 52

Online Marketing OTA Consumer Market 52

STAAH

OCTOBER 4, 2022

Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for them to choose from. How you remarket to guests using email or other channels is imperative.

OTA 71

OTA Intent Hotels Online Marketing 71

eZee Absolute

NOVEMBER 19, 2023

Also, traditional marketing methods aren’t that effective now. Online marketing is a surefire method, though it would take years for hotel owners to establish their strength. Online deals are booked by genuine guests and major transactions are paid in advance. This will keep your boat sailing for a longer duration.

Hotels 98

Hotels Hiring Services Market 98

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. How much revenue do we expect our hotel website to produce next year?

Hotels 59

Hotels Market Marketing ROI 59