Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Marketing Market Hotels 98

Hotel Business

NOVEMBER 15, 2023

MCR Hotels and Island Capital Group (Island) have closed on a $260-million refinancing loan for the 1,780-key Sheraton New York Times Square. JLL’s Hotels & Hospitality group arranged the financing. The 50-story hotel is one of New York City’s largest by key count and one of the prime event venues in the city.

Closing 64

Closing Retail Market Share Events 64

eZee Absolute

JANUARY 19, 2023

Control and flexibility in decision-making When we talk about the benefits of handling hotel marketing in-house, control and flexibility hold the first spot on the list. Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

Hotel Management

APRIL 18, 2024

Shakespeare Property will raise equity from wholesale investors via a single-asset, close-ended unlisted property investment trust to fund the deal. Through a centralised back-of-house strategic hub, Shakespeare Property Group owns and operates four hotels with a total 1,100 rooms, including the Pullman Cairns Hotel.

Hotels 246

Hotels Operations Sales Marketing 246

Hotel Management

JANUARY 28, 2025

Marriott Bonvoy is celebrating a successful Australian Open as the events official accommodation partner for the fourth year running, with increased occupancy at its 10 Melbourne hotels, enhanced brand awareness and greater member engagement.

Occupancy 130

Occupancy Events Accommodation Closing 130

Hotel Management

MARCH 7, 2024

Last year’s AHICE Day 1 networking event atop the Adelaide Oval Next level networking In 2024, AHICE takes networking to the next level with more opportunities to connect with fellow hotel industry colleagues and key leaders throughout the week.

Events 264

Events Real Estate Operations Closing 264

Hotel Business

AUGUST 4, 2023

JLL ’s Hotels & Hospitality group arranged the sale of a mezzanine loan for a four-property portfolio of hotels, totaling 1,228 guestrooms and consisting of the Club Quarters Boston, Club Quarters Chicago Central Loop, Club Quarters Philadelphia and Club Quarters San Francisco. JLL procured Masterworks Development as the buyer.

Closing 52

Closing Sales Hotel Marketing Hospitality 52

Hotel Management

JANUARY 8, 2024

The appointment coincides with a focus on luxury expansion for Marriott, particularly in the Asia Pacific, a region that accounts for a third of Marriott International’s luxury hotels and over half of Marriott’s global pipeline. How is the luxury hotel market evolving in Australia? What are guests demanding?

Hotels 277

Hotels Branding Travel Pipeline 277

Hotel News Resource

AUGUST 2, 2023

According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 So, how can hoteliers tap into this colossal market? First, hotel marketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.

Marketing 98

Marketing Market Tourism Closing 98

STAAH

APRIL 7, 2025

Key revenue management tasks a challenge Prior to STAAH , implementation of varied pricing approaches (including opening and closing of stock), expansion into new channels effortlessly and creation of more personalised guest experiences to boost guest spend.

Revenue Management 68

Revenue Management Revenue Marketing Strategy Shopping 68

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Up Hotel

AUGUST 21, 2023

Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach. Understanding How SWOT Analysis Can Be Applied To Hotel Marketing Conducting a SWOT analysis for your hotel clients can be incredibly helpful.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Hotel News Resource

FEBRUARY 12, 2025

The Boston lodging market continues to progress, steadily closing the gap on pre&pandemic RevPAR levels (inflation adjusted). With the new&construction pipeline empty and a record year anticipated in the convention sector, the markets future is among the brightest in the nation.

Marketing 53

Marketing Market Hotel Marketing Pipeline 53

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Spherical

MARCH 16, 2020

We encourage you all to keep in touch, keep communicating, and keep the conversations going here and on our multiple channels: @sphrcl and can connect directly with Adam @adwal or LI See a collection of our hotel marketing considerations during this time.

Hotel Marketing 52

Hotel Marketing Marketing Market Cancellation 52

Hotel Management

MAY 20, 2025

Crowne Plaza Sydney Coogee Beach, which is currently closed for works, will be rebranded to InterContinental Sydney Coogee Beach, opening in late 2025. Three existing Crowne Plaza properties, in Sydney, Melbourne and Canberra, will be repositioned under the InterContinental brand.

Resorts 147

Resorts Branding Events Management 147

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Tambourine

DECEMBER 17, 2024

As hotel marketers, were trained to play to our strengths. Are we paying the same kind of close attention? Its in the strengths of our product that we find those key differentiators that separate us from our compset. But what about our weaknesses? What about those common barriers to the sale?

Closing 75

Closing Hotel Marketing Sales Resorts 75

Xotels

JANUARY 18, 2021

It allows you to target and market to a variety of consumer groups with different behaviour with an offer that matches their needs and budget level. What is Hotel Market Segmentation? As a revenue manager or hotelier, your hotel market segmentation shall help to identify the purpose of the trip: either business or leisure.

Hotel Marketing 40

Hotel Marketing Marketing Market Revenue Management 40

Hotel Business

MARCH 8, 2023

Prior to joining HVMG, Arana worked several property-level positions at multiple Hilton family hotels. For those who know and work closely with Melissa, she exemplifies excellence in all that she does.” Prior to starting her consultancy, Argent Strategic Marketing Inc.,

Marketing Strategy 105

Marketing Strategy Revenue General Manager Revenue Management 105

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Marketing Market Consumer 52

Hotel Management

OCTOBER 24, 2023

billion global extended stay hotels market with the expansion of its Novotel Living brand to new destinations. Now operating in Singapore, Bangkok, Saigon, and Kazakhstan, Novotel Living is gaining momentum in various markets with more locations soon to be announced, while Pullman Living and Adagio also continue to grow.

Services 147

Services Marketing Market Branding 147

Hotel Business

MARCH 14, 2024

Hilton has signed an agreement with Adventurous Journeys Capital Partners (AJ Capital) to acquire the Graduate Hotels brand, adding a significant growth opportunity in the lifestyle hotel market. The company expects the fee contribution for the first full year of ownership to be approximately $16 million. “We’re

Real Estate 105

Real Estate Branding Pipeline Closing 105

Hotel Management

NOVEMBER 8, 2023

Each year, the company creates close to 2,500 employment opportunities in Australia, according to Hogg. “We In 2023, Hilton was named a Great Place to Work in more than 30 countries, with the company reaching the number one spots in 11 countries, and ranking second on the top 50 list for companies with over 1,000 employees in Australia.

Intent 264

Intent Pipeline Branding Closing 264

Hotel Speak

JULY 20, 2023

Will it serve your hotel’s marketing needs? It is closely integrated with Instagram and is currently only available on iOS or Android devices. As a hotel marketer, you must evaluate the inclusion of this channel into your marketing mix with your unique needs in mind. What is Threads?

Hotel Marketing 40

Hotel Marketing Marketing Market Hotels 40

gcommerce

OCTOBER 28, 2024

But don't worry, whether it’s powder or sunny days, we’ve got ski hotel digital marketing strategies to keep your property top of mind. Whether you’re a ski resort or a hotel close to the slopes, here’s how to keep your hotel’s digital marketing fresh and effective all ski season long.

Digital Marketing 94

Digital Marketing Resorts Marketing Market 94

Hotel Speak

MARCH 15, 2024

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Graduate Hotels, known for its youthful vibe and focus on local university connections, boasts 33 properties across the United States and United Kingdom.

Scale 105

Scale Marketing Market Market Share 105

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

Cost Per Click 97

Cost Per Click OTA Hotels Digital Marketing 97

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Hotel Business

NOVEMBER 27, 2023

The 129-room hotel will be managed by St. Petersburg, the property is also close to Tropicana Field, the Dali Museum, Morean Arts Center, Duke Energy Center for the Arts – Mahaffey Theater and Al Lang Stadium. The hotel is also near the University of South Florida – St. Petersburg West. Petersburg.”

Hotels 69

Hotels Closing Hotel Marketing Marketing 69

gcommerce

DECEMBER 5, 2023

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies.

Marketing 92

Marketing Market Resorts Shopping 92

Hotel Speak

AUGUST 6, 2024

Imagine you’re a hotel marketer ready to launch your next big campaign. You have a budget to allocate across various channels, but without tracking technologies, you’re essentially watering your marketing garden blindly, hoping for growth. They track user activities and preferences across websites.

Marketing 105

Marketing Market Hotels ROI 105

Hotel Management

SEPTEMBER 9, 2024

The AHICE Far East Asia launch event, held at The Tokyo EDITION, Toranomon, wasn’t just a success it was a seismic shift, signalling a golden age for Japan’s hotel industry.

Events 130

Events Average Daily Rate Tourism Marketing 130

Nuvho

APRIL 28, 2025

How Nuvho Can Help At Nuvho, we work closely with independent hotels across Australia, Asia, the UK and Europe to not only build new corporate relationships but to strengthen existing ones. This could be through a thank you gift, a handwritten note, a complimentary room upgrade.

Cancellation 52

Cancellation Travel Marketing Market 52

gcommerce

JULY 17, 2023

Another platform with a similar feature is DV360's affinity audiences and in-market audiences. In-Market audiences, on the other hand, are those who are close to making a purchase. These are great audiences to test to find the right customer for your hotel based on their purchasing behavior and interests.

Marketing 87

Marketing Market Closing Hotel Marketing 87

Hotel Management

MAY 22, 2024

I think the opportunity for us to help our hotel partners is in making it easy for them this web of complexity through our data, insights, and tools. What about the Australian hotel market in particular? At the same time, there’s not enough staff and there might be a reduction in services.

Travel 130

Travel OTA Marketing Market 130