Hotel Speak

JULY 19, 2024

The group may require breakfast, lunch, and dinner, and maybe a gala dinner event to close. Balancing group and transient requires confident revenue management, targeted marketing, and managing risk. A very large group may come with meeting space rental revenue, which is 100% pure profit. Then you have F&B.

Revenue 84

Revenue Management Revenue Management Average Daily Rate 84

Lure Agency

AUGUST 23, 2022

and we’re demystifying the hotel sales process so you can close more business deals and grow the bottom line. ” A lot of managers have an expectation that a new salesperson closes business ASAP. ” Remember, large ticket sales, such as meetings and events, require some trust. This is a big mistake. Is it timely?

Hotel Sales 52

Hotel Sales Sales Sales Process Hotels 52

Hotelogix

JANUARY 21, 2025

Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Highlight local happenings : Keep your guests in the loop about area events. Educate your team : Make sure they can offer personalized close attention.

Hotels 40

Hotels Business Travel Operations 40

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Promote the Area: Showcase nearby sights and things to do close to your property: Highlight local attractions and activities to entice guests to explore the area, enhancing their overall travel experience and encouraging longer stays.

Travel 40

Travel OTA Hospitality Business 40

SiteMinder

OCTOBER 10, 2023

Let’s delve into some of the pivotal considerations: Market trends Understanding market trends is crucial for setting prices that are both competitive and profitable. Demand fluctuations – Analyse room demand throughout the year, taking note of peak seasons, local events, and other factors that could drive demand up or down.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

SiteMinder

JULY 13, 2024

Offering Closed User Group (CUG) promo codes, building packages from your direct booking site or including unique value-adds are among the best ways to offer value to your guests who book direct without it affecting your OTA rate parity How does the hotel revenue management process work?

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

FEBRUARY 26, 2024

Don’t pick a tightly closed niche that can easily lead your brand to stagnation. The global ultra-high-end designer clothing line for men, Giorgio Armani chose a tightly closed niche of mobile professionals as its target when it began. High-profile events offer platforms for showcasing collections and reinforcing brand status.

Branding 98

Branding Digital Marketing Marketing Market 98

Xotels

APRIL 3, 2024

For analysing market situations, the demand calendar includes key indicators such as RevPAR (Revenue Per Available Room) and demand levels from the previous year, along with factors like groups or events, bank holidays, school holidays, and exceptional demand indicators for the current year.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotelier Magazine

MARCH 11, 2024

While business events are slower to recover, we know that people and businesses are looking for [an] in-person connection. This slow return is a trend that’s impacting global business events and isn’t just unique to Canada. We’re at, or close to, 2019 levels in all of the key indicators. million overnight visitors.

Tourism 52

Tourism Business Marketing Market 52

MediaBoom

JUNE 11, 2024

By offering sneak peeks or limited previews of upcoming collections, products, or events, brands can ignite curiosity and excitement among their audience. Platform: Instagram Content: Post a close-up video of a hand gently caressing luxuriously soft fabric. This approach set the stage for successful launches and campaigns.

Branding 61

Branding Digital Marketing Marketing Market 61

Cloudbeds

MARCH 15, 2023

Participate in events and tradeshows Connections are everything in the hospitality industry and can be vital in securing steady direct bookings via local tourism bureaus and other hospitality professionals. At these events, you’ll also learn valuable insights into industry trends which can help spark new ideas for your property.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

FEBRUARY 23, 2024

What Values Drive Your Luxury Brand Target Audience? This desire goes beyond the physical product to encompass the entire purchasing experience, from limited editions to members-only events. By understanding these key demographics, you can create targeted marketing campaigns that effectively connect with high-end shoppers.

Consumer 91

Consumer Branding Market Research Marketing 91

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. – work hours.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. – work hours.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

AUGUST 29, 2023

By keeping a close eye on each of these expense categories and understanding their impact on the overall budget, hoteliers can make informed decisions, ensuring both guest satisfaction and financial health. It’s something to carefully consider and may come down to who your target market is.

Revenue 52

Revenue Hotels OTA Operations 52

Xotels

APRIL 3, 2024

For analysing market situations, the demand calendar includes key indicators such as RevPAR (Revenue Per Available Room) and demand levels from the previous year, along with factors like groups or events, bank holidays, school holidays, and exceptional demand indicators for the current year.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Xotels

JUNE 2, 2023

Keeping a close eye on your website’s traffic is essential. Give tips to the local area, guide about nearby attractions, tell about activities, add event calendars and interactive maps and share other interesting local knowledge. So you will need several landing pages to target different keyword combinations.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotel Speak

MAY 9, 2023

This in turn can be used to create targeted marketing campaigns that resonate with their audience and drive high-value bookings. Here are a few examples: Better loyalty programs: by tracking guest activity and preferences, hotels can offer personalised rewards such as discounts, free room upgrades, or access to exclusive events.

Hotels 59

Hotels Upsell Revenue Market 59

SiteMinder

OCTOBER 10, 2022

Classification of hotel types by target market, types of hotel properties and classification of hotel types by location. The various types of hotels in the tourism industry can also be grouped according to their location, their target customers and the types of service the accommodation provides. Workspaces within the rooms.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

MARCH 14, 2024

Your hotel’s digital reputation is something that should be managed closely because it directly affects how people look at your brand, both online and offline. It’s important to stay current on the latest industry trends , including what’s happening in your local market. FAQs / Frequently Asked Questions 1.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 93

Hotels Accommodation Business Target Marketing 93

Hotel Speak

MARCH 18, 2025

The power of audiences (not demographics) Demographics go some way towards describing target markets, but its not enough to build whole campaigns on. The future of digital marketing lies in data deeply understanding the preferences and behaviors that drive the decisions of your valued guests.

Digital Marketing 66

Digital Marketing Market Marketing ROI 66