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Let’s be blunt: you did the work; the OTA got the commission. What Hotels Miss: The OTA Dependency Trap Yes, OTAs provide visibility. Fix It Fast: 5 Moves to Seal the OTA Leak 1. Create Perceived Value That OTAs Can’t Match Position perks (e.g. Clicked your ad. Browsed your website. They booked on Booking.com.
Studies show that hotels lose up to 20% of their annual revenue to chargebacks caused by guest disputes, unclear cancellation policies, and OTA-related miscommunication. Unclear Policies: Guests may not understand cancellation fees or extra charges. Chargebacks are recurring in the hotel industry, costing hotels time and money.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Flexible Cancellation Policies : In an unpredictable world, flexibility matters. Promote direct booking perks like free breakfast, flexible cancellation, or early check-in. If it takes more than a few clicks, you’re losing them.
According to Expedia Group, packages often increase booking lead time, reduce cancellation rates, and boost total spend per guest by up to 30%. STAAH users benefit from tools that make showcasing and managing packages easy across OTAs and direct channels—ensuring consistency and visibility without manual hassle.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. These rooms are then resold to various travel distributors, such as OTAs, tour operators, and travel agents, who then offer them to end consumers. What is a bed bank?
Fewer cancellations due to delayed replies OTAs like Expedia value fast response times — and so do travelers. True channel centralization The Expedia integration consolidates another key channel into your omnichannel platform , reducing switching between systems and boosting response control.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.
If youre still relying heavily on OTAs, now is the time to push direct bookings with exclusive deals. Offering a slight discount for direct bookings , bundling services, or even running targeted ads can divert some of the OTA traffic straight to your hotel website , helping you save on hefty commission fees.
By formally confirming each booking, independent hotels provide guests with clarity, build trust with their customers, and can reduce instances of no-shows, because guests know it is their responsibility to show up (or face late cancellation/no-show fees). Small hotels only have a few rooms and a handful of staff.
Consider booking patterns, cancellation rates, average length of stay, guest preferences for room amenities or dietary restrictions, website and app metrics, competitor rates, and market trends—the list goes on. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings.
Back to OTAs. If you want to protect margin, control the narrative, and grow loyalty, then your direct channel must: Match OTA ease-of-use Exceed OTA value perception Reinforce exclusivity, not undercut it You’re not just competing on price. In luxury hospitality, getting traffic isn’t the problem. It’s conversion.
Bidding platforms give you a quiet back door to move those vacant rooms, protecting the rates guests see on OTAs while topping up revenue that would otherwise slip away. Keep rooms selling year-round When a conference cancels or a storm rolls in, you need a fast outlet for distressed inventory.
The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. Do stricter cancellation policies impact revenue? So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions. It depends.
are performing across OTAs and booking sources. Booking Cancellation : Monitor cancellations by arrival date or cancellation date to improve rebooking strategies and reduce revenue loss. Rate Plan : See how different rate plans (standard, non-refundable, etc.)
With AI-powered solutions like AI Reservation Agents , hotels can handle the majority of routine inquiries automatically — including availability checks, cancellation policies, rate details, and booking assistance. Automated customer service bridges this gap by delivering 24/7 availability without requiring your staff to be constantly online.
To keep travelers on your site and away from OTAs, hotels must seamlessly integrate their booking engin e to facilitate online bookings. Through a unified inbox, you and your hotel staff can quickly address questions from across different platforms, such as SMS, WhatsApp, and even OTAs like Airbnb.
By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs. Because the platform curates packaged itineraries, cancellation volumes stay lower than on bargain-only flash-sale sites. Think room-service brunch or late checkout.
higher than the prior year and more than 60% above the value-per-booking via OTAs (US$320); more than 35% above global distribution systems (US$380); and more than 15% above wholesalers, DMCs and tour operators combined (US$446). This figure was 8.5% The longest stays were in Portugal and the shortest stays were in Taiwan.
Competitive pricing: At just 7% commission, Blueground’s fee structure ensures more revenue flows to your bottom line compared to traditional OTAs that typically charge 15-25%. List your inventory in minutes, pay only 7% commission, and cancel anytime. This improved margin directly impacts your hotel’s profitability.
In a hotel setting, AI agents typically: Respond instantly to FAQs like check-in times, amenities, or cancellation policies. Combined with the convenience of multilingual support and 24/7 availability, AI eliminates booking friction, boosts traveler confidence, and reduces OTA dependence.
riding the Booking.com ranking reshuffle rodeo Images by GuestRevu The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. Do stricter cancellation policies impact revenue? Frequently Asked Questions Can higher commissions influence review scores? It depends.
Booking Platforms & OTAs booking lead times, cancellation trends, channel performance. Revenue & Guest Behavior: When do cancellations spike, and what are the patterns? Revenue Management Systems (RMS) historical pricing data, demand curves, forecasted occupancy. Work Order & Maintenance Logs (e.g.,
No endless scrolling through OTAs. How to Fix It Before You’re Cancelled (Quietly) You don’t need to build an in-house tech team or hire a Gen Z whisperer. Gen Z isn’t cancelling hotels out of boredom. They’re cancelling the ones that fail to meet them with energy, immediacy, and intention. No glossy brochures.
55% abandon purchases, 50% switch brands, and 39% cancel subscriptions when confronted with digital issues. The report, based on 223 million digital sessions and a survey of 4,000 consumers, reveals that: 91% of consumers had at least one frustrating digital experience in the past year.
Outdated cancellation policies: Failing to update policies to align with changing local consumer protection laws. Hotel affiliate compliance If your hotel partners with OTAs, GDSs or travel agents, you’ll agree to a range of affiliate rules. Improper handling of guest data: Collecting unnecessary data and/or storing it insecurely.
Hotels that provide this level of responsiveness via AI have seen direct bookings grow and OTA dependency shrink, thanks to: Smart integrations and availability/pricing conversations Real-time, multiple-channel traveler support Dynamic, human-like responses with appropriate tone and context 2.
The OTA Balancing Act Online Travel Agencies (OTAs) can be your best friend or your worst enemy. Here’s how to strike the perfect balance: Use OTAs for research: 43% of travelers use OTAs for hotel bookings. Leverage price matching: Found a better deal on an OTA? Always worth a try!
55% abandon purchases, 50% switch brands, and 39% cancel subscriptions when confronted with digital issues. Gen AI provides an opportunity for the travel industry to reimagine the discovery and purchasing process for travelers.
Online travel agencies (OTAs) captured 74% of hostel bookings globally a 1% increase compared to 2023. OTA bookings had the highest cancellation rate at 19%, followed by wholesale bookings at 14%. Weekends remained the main hub of activity, with 35% of reservations starting on Friday or Saturday, and 20% checking out on Sunday.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. 55% abandon purchases, 50% switch brands, and 39% cancel subscriptions when confronted with digital issues.
55% abandon purchases, 50% switch brands, and 39% cancel subscriptions when confronted with digital issues. The report, based on 223 million digital sessions and a survey of 4,000 consumers, reveals that: 91% of consumers had at least one frustrating digital experience in the past year.
It took the risk out of running this type of media campaign from Google by allowing hotels to remove cancelled bookings from the commission payments. While its still working out kinks, this is an exciting first to market win for independent hotel booking platforms vs OTAs. Learn more here.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. 55% abandon purchases, 50% switch brands, and 39% cancel subscriptions when confronted with digital issues.
Increased risk for consumers : Travelers may face canceled trips or legal consequences if linked to knowingly fraudulent bookings. Jul 21, 2025 ⢠Hospitality Is Google becoming the next big OTA? - As AI and immersive tools expand, Googleâs deepening role in travel sparks both opportunity and concern. weve got you covered.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 Nonetheless, the OTAs are betting big and appear to remain hopeful for a bumper 2024.
Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests.
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%
When it comes to planning a trip, choosing the right online travel agency (OTA) can make all the difference. In this blog, we’ll explore the top US-based OTAs of the year, helping you make an informed choice for your next adventure. Booking Flexibility: Look for options that allow changes or cancellations.
Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs. This increases your ranking on OTAs. More info here.
What is the Booking.com cancellation policy? The Booking.com cancellation policy outlines the terms and conditions that apply when a guest cancels a reservation at your hotel. It includes specifics about refund procedures, penalties, and fees associated with cancellations.
The travel industry has undergone many changes in recent years, and one area that’s constantly evolving is the world of Online Travel Agencies (OTAs). As we step into 2024, it’s clear that OTAs are not slowing down regarding innovation. Let’s dive into the top trends shaping the OTA landscape in 2024.
Can hosts cancel a booking on Booking.com? Yes, as a host you can cancel a booking on Booking.com – but only when certain issues arise, such as no-shows, payment issues, double bookings or if a guest asks you to. As a host you probably know that Booking.com makes it simple for the guest to cancel.
What is the Expedia cancellation policy? Expedia provides a cancellation policy that allows users to cancel or modify their reservations without any charges or penalties within the first 24 hours. This can help to mitigate potential revenue losses from cancellations.
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