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How decision intelligence unlocks hotel data for better insights

Cloudbeds

This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future.

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Reporting for Properties: Converting Your Data Into Strategy

STAAH

Guest Report : Access a full list of guest information for communication, loyalty programs, and future marketing initiatives. Booking Cancellation : Monitor cancellations by arrival date or cancellation date to improve rebooking strategies and reduce revenue loss.

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The Hotelier’s Guide to Not Getting Cancelled Online

BCV

And if your communication doesn’t reflect your property’s standard of service, your marketing is doing all the heavy lifting—only to fall at the last click. How to Fix It Before You’re Cancelled (Quietly) You don’t need to build an in-house tech team or hire a Gen Z whisperer. Gen Z isn’t cancelling hotels out of boredom.

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Hotel Business Plan

Xotels

Especially, since this example is typically known for lower demand in winter which you could be compensating for with the right hotel marketing strategies on hand. In short, your hotel marketing strategy should cover everything there is to know about how to market your hotel. What technology will you need?

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Win in 2024 with 16 Unique Travel Marketing Strategies

MediaBoom

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

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Travel Boom Spurs Record Marketing Spending by OTAs in Q1

Hotel Speak

However, Airbnb’s marketing spend as a percentage of revenue (24%) has dipped slightly compared to the previous year. This could perhaps signify a shift toward more efficient marketing strategies for Airbnb. The post Travel Boom Spurs Record Marketing Spending by OTAs in Q1 appeared first on Hotel Speak.

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Google kills metasearch commission bidding (CPA): what next for hotels?

Hotel Speak

You have the flexibility to choose the commission rate, for example, 10% or 14%, and decide whether to pay for each booking or only for stays i.e. accounting for cancellations. Alternatives to Google’s CPA bidding model Hotels now face a critical decision regarding their digital marketing strategy.