Hospitality Tech

JUNE 9, 2025

Platform designed to meet energy efficiency building code requirements for hotels, multifamily, senior living and student housing projects. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management.

Consumer

Hospitality Today

JULY 20, 2025

Industry response underway : Airlines and hotels are tightening fraud checks, monitoring dark web activity, and flagging suspicious bookings for manual review. Increased risk for consumers : Travelers may face canceled trips or legal consequences if linked to knowingly fraudulent bookings. weve got you covered.

Travel

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA

Hotel Management

MAY 22, 2024

The global travel market is currently worth US$2.3 But if you break it down in terms of the players – OTAs, travel agencies, hotel websites and other players – all of them will be growing at a rate of somewhere between 6-10%. What about the Australian hotel market in particular?

Travel

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. In related trends, booking windows are much shorter and cancellation policies continue to be very flexible across the industry.

Hospitality

Hotelogix

SEPTEMBER 16, 2024

Whether managing a big hotel chain or a small boutique property, working with OTAs helps you reach more travelers and fill more rooms.    This blog will explain OTAs, how they work, and why they're essential for hotels.   What are Online Travel Agencies (OTAs)?  How do OTAs Rank Hotels?

OTA

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing

eZee Absolute

JANUARY 13, 2023

They surf through the internet, various hotel websites, and OTA platforms to find a perfect stay at an affordable price. I bet you don’t want your hotel to be just a part of their surfing process. Handle cancellations like a pro. Handle cancellations like a pro. Keep your audience engaged. Put up amazing offers.

Cancellation

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. Some OTAs still use cached pricing.

Revenue Management

eZee Absolute

SEPTEMBER 26, 2024

Table of Content Understanding No-Shows Analyzing No-Show Data Implementing No-Show Policies Dealing with No Shows The Solution to Hotel No-Shows Understanding No-Shows So, what exactly is a no-show? It’s when a guest books a room but simply doesn’t turn up without canceling. There are a few different types of no-shows.

Cancellation

Social Tables

JANUARY 14, 2022

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends.

Hospitality

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. This is why hotel channel manager software is in demand nowadays.

Management

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software.

ROI

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. If a group cancellation suddenly opens multiple rooms, PMax immediately shifts budget allocation to target last-minute planners searching for accommodations.

Travel

Inn Quest

MAY 11, 2023

Early Bird Pricing: Hotels frequently use early bird discounts to entice customers to make reservations early, which helps generate revenue early on and fill up rooms during off-peak times. This strategy works especially well for lodging facilities that encounter seasonal fluctuations in demand or a high rate of cancellations.

Revenue

Travelboom Marketing

MAY 3, 2024

Commission-based bidding will be sunsetted in late 2024, leaving hotel marketers with only the options above for hotel ad bidding. This is where having lower rates than the OTAs, or at least staying within parity of OTA rates, is crucial for hotels for better ad visibility. based on performance.

OTA

eZee Absolute

DECEMBER 11, 2023

A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. Connectivity with OTAs Not all online travel agencies (OTAs) are created equal.

Management

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing

gcommerce

AUGUST 22, 2023

If the percentage you pay in media fees + your metasearch advertising budget is lower than your OTA commissions, this model can be a win. But a problem we see more and more is that OTA’s are spending huge amounts of advertising dollars to dominate metasearch. We hope you found this breakdown useful and informative.

OTA

SiteMinder

FEBRUARY 25, 2024

Almost one in five hotel rooms booked online are cancelled prior to travel. Another survey found 56% of respondents visit a hotel’s website as part of their travel research process. Google says “ …not now, not ever ” will it become an OTA (Online Travel Agent). billion at a CAGR of 4.5%.

Hospitality

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Take full advantage of the available demand: of course, we know that flat pricing is not how hotels can maximize their revenue, but what lies at the other end of the spectrum? Bring customers to your website: thinking multi-channel here is important.

Revenue Management

The Cosmos

JANUARY 11, 2023

If their booking or flight is canceled, or if they need to rearrange their plans, it is far easier to contact their offline travel agent , whom they can simply message or phone directly for a nice chat. In comparison, previously customers had to wait for hours at an OTA’s contact center without receiving support.

Travel

Hotelogix

MAY 1, 2025

Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. What Are Hotel Bidding Sites? FAQs On Hotel Bidding Q1. Are bidding platforms effective for independent hotels?

Occupancy

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

OTA

SiteMinder

JANUARY 8, 2024

For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.

Operations

AskSuite

JANUARY 29, 2025

Using WhatsApp as your hotels marketing strategy isnt just about keeping up with trends; its about addressing the evolving expectations of todays traveler. By adopting this tool, hotels can deliver value at every stage of the guest journeybefore, during, and after the stay.

Marketing Strategy

eZee Absolute

NOVEMBER 19, 2023

Hotels are not data-driven Challenge You are well aware that some hotels do not rely on any surefire data for business decisions. And because of the decisions based on assumptions, many hotels are forced to close down in a short span.

Hotels

SiteMinder

JANUARY 8, 2024

For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.

Operations

Q4Launch

FEBRUARY 3, 2022

Channels to attract them include: Social media platforms Organic search engine traffic Directories and referral sites The goal is that once a potential guest completes this stage, they’re comfortable and ready to book with you instead of one of the OTAs. For example, overly strict cancellation policies can deter some potential guests.

Marketing Strategy

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Take full advantage of the available demand: of course, we know that flat pricing is not how hotels can maximize their revenue, but what lies at the other end of the spectrum? Bring customers to your website: thinking multi-channel here is important.

Revenue Management

SiteMinder

MARCH 16, 2023

Without a hotel reservation system, it’s hard to know how many guests are travelling, what their interests are, what amenities they prefer, how old they are, where they’re coming from, why they’re visiting your destination, and so forth. More revenue: A pooled inventory model to put more of your rooms online and reduce overbookings.

Overbooking

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA

Hotel Speak

APRIL 29, 2025

The financial implications are clear: direct bookings through loyalty programs help hotels avoid OTA commissions, which can range from 15-30% according to Altexsoft’s research.

Revenue

Catala Consulting

APRIL 10, 2025

And heres the uncomfortable truth for hotel marketers: If your content isnt optimized for AI, your hotel may be invisible. That means your website content should be structured to directly respond to: What amenities are available in this hotel? How far is the hotel from the airport? Whats the cancellation policy?

Hotels