Travel Media Group

JULY 19, 2023

This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. We’re heating up a very, very busy summer season, but I am very excited about our guest because she’s got some exciting news about a chapter for definitely a hospitality trailblazer management company out there, Remington Hospitality.

Hospitality

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website.

OTA

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. Table of contents History and development of yield management Yield management, which originated in the airline industry, marked a revolutionary shift in how businesses approached supply and demand. What is Yield Management?

Yield Management

MediaBoom

APRIL 24, 2023

What is the Target Market for Luxury Vehicles? The target audience for luxury markets focuses on people between the ages of 25-44 years old. This is no different when it comes to luxury vehicles, with the exception of the market swaying a bit wide in both directions. To learn more, keep reading!

Marketing

Hotelier Magazine

DECEMBER 17, 2024

Through this exercise, operators learn whether its millennials or Baby Boomers booking their rooms, and if theyre doing so to facilitate business or leisure travel. Today, Ive seen hotel brands that have 18 market segments, she says. And theres some sophisticated software that allows this to take place.

Revenue Management

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Doing so can hurt your business for years to come.

Resorts

Q4Launch

JUNE 17, 2022

Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.

Intent

MediaBoom

AUGUST 14, 2023

These keywords should be relevant to each audience segment, targeting the keywords they would search for online. Specific keywords perform well, but a few generalized ones can cast a broader net while still remaining within your target market. A local campaign increases business in your neighborhood.

Real Estate

MediaBoom

JUNE 10, 2024

After all, as a small business resource The Manifest found in a 2019 report , each generation is on social media. Market your content on social media Generation Xers are mostly outside of the luxury brand target market, but not all. The viral nature of social media is another can’t-miss element.

Branding

MediaBoom

MAY 27, 2024

Creating a successful Hotel Ads campaign is as easy as using your Google Business account to begin. Are you eager to learn more about Hotel Ads and how they can transform your hospitality business? Hotels eager to use the power of Google Ads to drive business must follow three steps for onboarding. Let Mediaboom guide you.

Cost Per Click

MediaBoom

SEPTEMBER 21, 2023

In the contemporary business landscape, digital marketing has emerged as an indispensable component of any business strategy. Of course, with so many types of digital marketing, trying to find the right fit for your business’s needs can be challenging. Mediaboom is here to help. Mediaboom is here to help.

Digital Marketing

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? Compete with OTAs.

Cost Per Click

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Local business markups are especially pertinent for hotels.

Hotels

MediaBoom

OCTOBER 26, 2023

The benefits of SEO are enough impetus for your business to invest in your ranking if you haven’t already. With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. We can’t discuss the benefits of SEO marketing without a primer on search engine optimization.

Marketing

MediaBoom

OCTOBER 27, 2023

Formulating a well-rounded insurance SEO strategy and a robust online presence set the new standard for the most efficient way to grow your business in today’s business ecosystem. Read on to learn more about the multiple facets of insurance SEO and how it can benefit your business. Research your target market.

Digital Marketing

Hotel Speak

MARCH 18, 2025

Hotels require a mix of data from across the business, covering demand, booking patterns, competition, consumer preferences, and online behaviors to create a data-informed digital marketing strategy. With Cyber Monday approaching it presented a massive opportunity to run a multi-channel digital marketing campaign.

Digital Marketing