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In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Implement Dynamic Pricing for Optimal Revenue What is Dynamic Pricing?
Often considered a dull, technical aspect of occupancy metrics for large chains, hotelrevenue management has easily been written off as being just about numbers and pricing. In reality, it is a strategic, creative discipline that can unlock significant value across all types of hotels and operations.
What is a hotel commercial strategy? A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotelrevenue. Table of contents Why should you implement a hotel commercial strategy?
Thynk , a provider of hospitality commercial management solutions, and Cvent , a meetings, events and hospitality technology provider, have entered into a strategic partnership to “empower hotel and venue sales teams with the solutions they need to drive greater business results.”
In an industry where relationships drive revenue and speed wins deals, todays hotelsales managers arent just competing with other propertiestheyre competing with time. 70% of TimeGone to Admin According to Salesforces latest State of Sales report , sales professionals spend just 30% of their time actually selling.
Our expert team have put together 6 steps to build a successful corporate relationship and how you can include corporate travel in your strategic sales and revenue strategies. Step 1: Know Your Market Before reaching out, understand which businesses are active in your area.
When AV systems are down or underutilized, itâs not just an operational failure â itâs a revenue and reputation risk.â AVaStar is changing that conversation. Pop-up and add-on rentals are captured and tracked, increasing ancillary revenue without adding headcount. âOur platform gives them a playbook.
With a robust infrastructure that includes its proprietary HotelSales Max and Hotel Rev Max platforms, Dellisart offers a unique combination of operational support, sales expertise, and revenue management. Receive daily leadership insights and stay ahead of the competition.
Over 200 hotels across the Pacific region are now eco-certified, including more than 25 in New Zealand awarded Qualmark Gold Sustainable Tourism Business Certification – representing over 50% of Accor’s local network. Sustainability Takes Centre Stage Accor continues to lead the industry in sustainable hospitality.
This partnership is changing lives, strengthening our teams, and reminding us of what is possible when businesses lead with purpose. Inclusive hiring is not just a value we talk about – it is something we actively put into practice, because we see the extraordinary impact it has.
Before joining Hospitality America, she held multiple leadership roles in the hospitality industry, including director, sales & marketing, Waldorf Astoria in Park City, Utah, where she led a large team in room and catering sales.
It shifts the conversation from in-room TVs as guest amenities to essential business infrastructure,â said Jake Benner, Senior Director of Hospitality at LG Electronics North America. âWeâre committed to being a long-term business solutions partner to hoteliers,â said Benner.
Hotel professionals can easily integrate podcast listening into their daily routines, whether during commutes, workouts, or breaks, ensuring they remain updated without disrupting their busy schedules. It also covers sustainability in hotel design and how eco-conscious decisions are shaping the industry.
By surfacing in-stay feedback in real time within the PMS, hotel staff can take immediate action on service issues, enhancing operational efficiency and delivering a more seamless, personalized guest experience across both branded and independent hotels. To meet with Sojern during the event, book a meeting.
A hotelsales strategy is a plan of action designed to increase hotelrevenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotelsales strategies to increase your revenue.
What is a hotelsales manager? A hotelsales manager is a professional hired by a hotel to develop and manage sales strategies , with the aim of increasing brand visibility, bookings and revenue. What does a hotelsales manager actually do? What does a sales manager do in a hotel?
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The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified HotelSales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotelsales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.
for group business compared to the same time in 2019. The Index combines event data from Knowland with hotel booking data from Amadeus to give both individual and aggregate views of the key drivers of hotel performance and is updated on a quarterly basis. The third quarter of this year shows the top 25 U.S. increase in ADR.
The relationship between sales and revenue management is complex and necessitates collaboration and communication. In The HotelSales Playbook we offer a comprehensive guide for sales leaders to optimize revenue and drive business success.
Matt Webb and James Barton lift the lid on the challenges of revenue transformation to re-envision a new sales ethos and methodology for today’s modern buyers
Having grown up in a family that owned a wedding business in Adelaide, Harman was immersed in the hospitality industry from a young age. Her first role was at the Sheraton Grand Sydney Hyde Park, and she went on to build a career in Sales and Marketing in Melbourne and New Zealand.
. “Since joining us in 2020 as SVP, revenue generation, Vickie has been an invaluable member of our team,” said Greg Friedman, managing principal/CEO, Peachtree Group. “Vickie has successfully guided us through the pandemic’s challenges with her strategic insights and ability to optimize our hotelrevenues.
This quarter’s data shows that 14 of the top markets have fully recovered group revenue in comparison to the same time in 2019. The Index also includes filters to view top event market segments and industries booking group events, allowing hoteliers, DMOs and CVBs to closely track trends and adapt their business strategies accordingly.
Revenue management consultancy firm ELEVAT3 has launched a new sales & marketing division to provide tailored branding solutions for hoteliers, naming industry veteran Beth Barris as EVP, sales & marketing to lead the new offering.
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But there are certain skills that every hotelsales professional needs. Here are the top 7 skills we believe are vital for every hotelsales professional. Listening Skills Highly developed listening skills are vital to sales success. And of course, this leads to a much higher chance of converting their business.
National hotel ownership, management and development company Dellisart LLC has experienced record growth for its subsidiaries HotelSales Max, Hotel Rev Max, Hotel Digital Max, as well as its full-service management company. Dellisart serves almost 100 properties through its various offerings.
Cory Falter recently invited hotelsales consultant Kristi White on the InnSync Show for a discussion on the differences between the roles of a sales manager and a trusted advisor. HotelSales Tips: Which Approach Works Best? ” Sales managers often compete on price, as it is their main selling point. .
The sales department in a hotel plays a prominent role in maximizing a hotel’s revenue. But is having a sales department enough? You need a group of people who understand sales and go out of their way to drive measurable and incremental revenue. Tips On Building a Great HotelSales Team.
In a career spanning over 30 years, Kwan has held leadership roles in award-winning hotels across Asia, including One&Only and Atlantis brands in the Asia-Pacific region, and a decade with The Ritz-Carlton Hotel Company. I am committed to upholding its legacy of excellence by crafting innovative strategies to elevate the brand.
The good news is that not only does global demand for leisure travel look promising, but so does group business. As events return and travel volumes normalize post-pandemic, now is the time for hoteliers to make the most of planning their sales strategies to capture as much business as possible.
As a hotelier, you require new leads to positively impact the growth of group sales and catering. Lets explore the potential of this high&value revenue stream and cover some best practices to help you attract and grow your group and catering business.
Like any other business, hotels need to generate revenue in order to survive. But with the ever-growing competition, how can small hotels keep up? How can small accommodation providers keep revenue flowing? I will also tell you about some revenue-generating ideas for small hotels that don’t include selling rooms.
As a hotelier you are likely well attuned to the ebb and flow of demand that happens throughout the year. In this guide, well explore why seasonality is so crucial to understand as a hotelier, actions we should take in each respective season and how the seasons affect our profitability.
Hotel management can be quite complex, picture the everyday hustle, ensuring each room looks spotless, managing bookings, creating new revenue opportunities…. Customer service, sales, marketing, and reservation teams hold significant roles in a hotel’s success. Are they business travelers, families, or luxury seekers?
In the hospitality industry, traditional metrics like revenue performance and guest satisfaction have long been the go-to indicators for assessing a hotel'sbusiness health.
Dellisart LLC , a national hotel ownership, management and development company, has added 28 hotels to the HotelSales Max program since its launch in February; 33 hotels to Hotel Rev Max, its revenue management service since its launch in 2020; and added 11 management contracts to their portfolio this year.
Group travel is set for continued growth with worldwide group revenue up 5% through June 2024 over the same period last year. Businesses are having to remain vigilant in addressing rising travel costs, economic uncertainties, budget constraints, and travel disruptions to ensure the continued success of their travel programs.
“Having access to Knowland’s meetings and events data gives our sales teams an advantage and has streamlined their workflow by ensuring they focus on accounts that deliver multi-day events with guestroom and catering revenue,” said Loretta Macke, SVP, sales, Remington Hotels.
It’s been SiteMinder’s mission to provide valuable resources to all properties, so they can be better equipped to tackle any adversity and learn how to fulfil the potential of their business. Now, onto the podium… Our top three most viewed blogs in 2022 were: What is a global distribution system (GDS) and is it right for your hotel?
Gilbert reflected, “I want to express my appreciation for my years at the association, the deep partnerships built with so many of you and the trust you placed in me to help guide the organization to truly impact sales, marketing and revenue optimization in the hospitality industry.
The streamlined horizontal navigation bar, featuring simple icons and clear descriptions, allows users to quickly access actionable insights and drive sales performance. It is about empowering our users to focus on what matters most: building relationships and driving revenue.
In contrast, others certify general industry skills, such as the American Hotel & Lodging Educational Institute’s Certified Hospitality Sales Professional (CHSP) for recognizing marketing and revenue management skills. However, if they haven’t received proper training, customization could prove disastrous for your business.
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