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Skift Take: Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Your hotel room TV? The Wi-Fi login page? Read the Complete Story On Skift
DALLAS, Texas—G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the results of its Revenue Management Services (RMS) program. The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly strategy calls with revenue managers.
Types of Brand Storytelling for Hotels Storytelling Tips Common Mistakes to Avoid in Hotel Brand Storytelling Case Studies Discover the strategies that transform simple bookings into emotional connections, turning visitors into lifelong advocates of your brand. Your brand story doesn’t stop once a guest books a room.
But you’re still missing revenue goals. The Data Behind the Disconnect 67% of hotel revenue managers say they can’t consolidate data across platforms 90% of distribution leaders struggle with fragmented vendor systems Most marketing, revenue, and distribution teams still operate in functional silos Translation?
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before.
But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. The good news?
A well-designed pool area does more than complement your property; it actively shapes how your guests will perceive your brand. Maximize versatility and functionality Versatility turns a standard pool deck into a multifunctional venue-ready space and a major revenue generator. The smartest pool decks do double duty.
What is a travel brand? A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. Technology that syncs rates, availability and content across channels keeps the story straight and avoids brand-damaging surprises.
Add to that, bespoke services such as ski pass delivery, private chefs, and breakfast drops — and it’s clear why this brand has built loyal repeat business. The highlight of results has been a 20% jump in OTA revenue thanks to improved pricing accuracy and inventory sync.
With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. The race to 100% digital is on. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
This contemporary, fully connected hotel will mark the upper-midscale brands entry into the Australian market. From Fiji to Melbourne and Auckland, were launching brands that are right for each destination and raise the bar for the market. The app became the 5th most downloaded hospitality app in 2025.
Craft Unique Guest Journeys Through Personalization One of the most visible applications of AI is leveraging personalization to drive revenue growth and foster loyalty. According to Hotelchamp , hotels that implement these types of personalization strategies have seen revenue increases of 10% to 30%. Tools like ChatGPT and Jasper.ai
Custom Branding : Your booking experience should look and feel just like the rest of your website. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. Why STAAH SwiftBook Stands Out STAAH SwiftBook is built to convert, it is fast, flexible, and fully tailored to your brand.
Located near the El Tequileño distillery, an iconic brand with a rich tradition in the region, the hotel was originally designed for distillery visitors only but opened its doors to the public in 2020 and has since become a popular destination. Significant growth : Casa Salles recorded a 62% increase in revenue compared to 2023.
In fact, for many, it will have quite the opposite effect, causing a disconnect between the brand and its customers. So, how do you cut through all the noise and encourage customers to stay loyal to your brand? However, each one comes with its own set of challenges related to branding, differentiation and audience targeting.
Duetto has launched GameTime, a streamlined revenue management system (RMS) designed specifically for select-service and limited-service hotel brands. Portfolio management: Manage multiple properties and brands with centralized visibility and enterprise-level strategies.
But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. The good news?
Atura Adelaide Airport has expanded its key count by 28 with the addition of smaller room types as EVT looks to maximise assets to drive revenue. Atura’s compact Snuggy rooms have taken inspiration from Lylo’s social accommodation model, but upscaled based on Atura customer insights and brand design.
She was named GM of the Year 2023 for Marriott Brand Select Brand Hotels in the APEC region. He brings over 20 years of global experience in senior leadership roles across the hospitality sector, with hotel brands including InterContinental Hotels Group and 8Hotels, with expertise in sales, marketing, and revenue generation.
As a newcomer to the competitive Greek resort market, Ella Resorts understood from the outset the importance of embedding a data-driven revenue strategy to support its rapid growth and diverse property portfolio. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
Ancillary revenues increased 19% compared to second quarter 2024 and 13% on a year-to date basis. With consistent development, royalty rate and ancillary fee growth, we remain very confident in our ability to create long-term value for our shareholders, franchisees, and team members through the enduring appeal of our iconic brands.”
Skift Take: Hilton generated higher profit and revenue year-over-year. But executives cautioned that softer spending and broader uncertainty have left hotel demand underperforming expectations. Read the Complete Story On Skift
Management and franchise fee revenues increased 7.9% Management and franchise fee revenues increased 6.6% It continued to expand its luxury and lifestyle brands bringing the portfolio to more than 1,000 hotels across the world. .” For the three months ended June 30, 2025, system-wide comparable RevPAR decreased 0.5%
Unfortunately, we’ve seen it again and again: a trusted brand can be your biggest source of parity loss,” adds Serra. “But In the revamped version of the WPM — the June edition is more than a diagnosis — it’s a strategic tool for revenue and distribution teams to focus efforts on Disruptive players, where action is urgent.
STAAH SwiftBook’s integration with Google booking links is driving more direct revenue for thousands of properties around the world. If the answer is no, you’re not just missing traffic — you’re missing revenue. Paired with SwiftBook , you ensure the journey from search to stay is smooth, branded, and completely under your control.
In this guide, you’ll discover why hotel reputation management matters, the benefits it brings, and proven strategies, including the best tools, to build trust, grow revenue, and stay ahead of the competition. Increased Revenue When travelers research hotels, they trust reviews and ratings. Let’s examine five of these key advantages.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel.
UNITED STATES, June 17, 2025 – roommaster, a trusted name in hospitality software, today unveiled a unified brand identity and product vision, bringing its company, platform, and mission together under one familiar name. Automatically syncs availability and rates with over 300 global distribution partners Revenue Optimization.
The 130 room ANA Holiday Inn Kobe Sanda, currently The Celecton Premier Kobe Sanda Hotel, and the 126 room ANA Holiday Inn Tosu, currently, Hotel Bientos, will both undergo extensive renovations and convert to the much-loved Holiday Inn brand in 2026. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
The company is a multi-brand hotel group that works with major industry names like Hilton, Marriott and Curio, as well as independent boutique hotels across several tourist destinations. The group’s boutique hotels operated as independent brands, each in different areas with different investors.
If theyâre told one thing by the booking agent and another by the concierge, the brand feels disjointed. For decision-makers in hospitality, the ROI is clear: better customer satisfaction, higher retention, and a stronger brand reputation. The bottom line AI isnât here to replace hospitality but to enhance it.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel.
Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. “A Managed through a single unified inbox, hotels can streamline communications, ensure a consistent brand voice, and gain insights into guest sentiment and trends. Concierge.AI
In a digital-first world, your hotel website is more than just a brand touchpoint – it’s a sales machine. In a nutshell Booking engine widgets are more than a convenience – they’re strategic tools to reduce drop-off, personalise the user journey, and maximise direct revenue.
If your luxury hotel is outsourcing its brand presence without tying it to results, you’re not marketing—you’re gambling. But if your brand message is diluted, or if you’re unsure where the bookings are coming from, you’re just feeding an algorithm, not your bottom line. Brand-aligned storytelling with measurable goals.
Unlocking profit for its clients has become synonymous with the brand over the years. Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration.
Digital Key is a win-win because it’ s as much about operational efficiency as it is about improving guest satisfaction.” The Salto Space integration is already live at YUST, a Belgian hospitality brand that combines short and long stays in a unique hybrid model. Receive daily leadership insights and stay ahead of the competition.
It helps manage what customers expect and keeps a hotel’s brand value consistent, but hotels now have more flexibility in certain regions. Plus, rate parity can help maintain your hotel’s brand value. Rate parity pros It can boost your overall revenue by ensuring access to major OTA platforms.
Direct bookings, on the other hand, involve a combination of fixed costs (such as people, technology, and brand marketing) and variable costs (such as performance marketing and paid media). This issue is compounded by siloed teams: marketing has its own budget, and revenue managers typically control OTAs, leading to a lack of collaboration.
Hotels that cater to these guests by offering themed packages, sports-viewing lounges, wellness options for athletes and shuttle services to venues are standing out from competitors and driving increased occupancy and revenue. Sportspitality isn’t just a trend—it’s becoming a long-term strategy for driving guest satisfaction and revenue.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel.
Naumi will benefit from Cendyn Web services enabling the brand to come to life through design-led digital visual experiences. We want to bring our bold brand to life online. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
And if your marketing doesn’t account for both modes of behavior, you’re bleeding direct revenue—right into OTA pockets. What Hotels Miss: The Binary Bias Many hotel teams unknowingly pick sides: “We’re a high-touch luxury brand. Be the brand they can’t forget when they’re finally ready to click “Book.”
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