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Solid occupancy isnt enough anymore. While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Why You Cant Rely on Occupancy Alone First, lets state the obvious: you dont control demand.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins. can result in a stable revenue stream.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year.
Customization : Tailor the booking engine to match your hotel’s branding and style. Upselling opportunities : Offer add-ons and packages during the booking process to increase revenue. Read More - Top Metasearch Websites to Sell and Increase Occupancy Getting Help with Google Hotel Ads Google Hotel Ads can be tricky to use.
Founded in 1990, Chokhi Dhani is an India-based hospitality brand having multiple resorts, hotels, and restaurants across the country and abroad including Jaipur, Jaisalmer, Indore, London, Dubai to name a few. The booking engine was customised to fit Chokhi Dhani’s brand needs.
Dynamic Pricing : Real-Time Revenue Optimization Channel Managers like STAAH enable rule-based pricing automation , adjusting your rates based on demand, occupancy, and even competitor pricing. A drop below 30% occupancy? Your rates drop automatically to drive last-minute bookings, across all OTAs. No more repetition. Just results.
The report highlights that hoteliers view increasing occupancy and improving operational efficiencies as key priorities, with 85% of hoteliers anticipating that personalization could help deliver over 5% in incremental revenue. decision-makers planning to invest in technology within the year.
These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Rent costs.
The pooled inventory model ensures that every room is available to sell across all platforms simultaneously maximising occupancy and reducing spoilage. The STAAH booking engine turned the Sentrim website into a high-performing channel by supporting smart pricing, promo codes, upselling and cross-selling.
This blog will break down what Visito does, how it works, and why its becoming the go-to AI solution for modern hospitality brands. It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upselling services without staff intervention. Table of contents What does Visito do?
This new integration allows hotels to leverage real-time occupancy data to automate and personalize direct booking campaigns. Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources.
Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Managed through a single unified inbox, hotels can streamline communications, ensure a consistent brand voice, and gain insights into guest sentiment and trends. âA year ago, we announced that SynXis Concierge.AI
Satisfying even the most scrutinised colour branding, the new series is impossible to ignore, bringing more engaging, immersive experiences to any space. Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Thatâs what UrResort delivers.
Today, the company supports more than 20,000 hotels in over 100 countries and serves as the enterprise partner of choice for leading global brands, including Marriott, Wyndham, Best Western and many others. Adam Harris, CEO of Cloudbeds, added: âThis collaboration with STR is a game-changer for the hospitality industry.
âWhy This Rateâ puts an end to that and allows independent hoteliers to compete with larger hotel brands. HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room. waking hours in the hotel room.
Some of the most impactful integrations include: Booking engines PMSs CRMs Communication channels Upselling tools With these integrations in place, every traveler interactionwhether it’s an inquiry, booking, update, or follow-up is automatically synchronized across systems. How does hotel integration benefit operational efficiency?
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. These devices use advanced sensors and AI to monitor temperature, humidity, air quality, light, barometric pressure, and occupancy â including pets or sleeping guests.
With this integration, two brands from the Gekko Group, a subsidiary of Accor, work hand in hand to facilitate this access: Gekko Tech, through its innovative distribution technology, and Infinite, through its expertise in managing and optimizing hotel inventory for the leisure travel sector.
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. These devices use advanced sensors and AI to monitor temperature, humidity, air quality, light, barometric pressure, and occupancy â including pets or sleeping guests.
âThe name âHotel Internet Servicesâ has been a successful brand, but no longer captures who weâve become or where weâre going,â said Gary Patrick, CEO of Touchstone1. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year. Turner has served as Yum!
These devices use advanced sensors and AI to monitor temperature, humidity, air quality, light, barometric pressure, and occupancy â including pets or sleeping guests. Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility.
By surfacing in-stay feedback in real time within the PMS, hotel staff can take immediate action on service issues, enhancing operational efficiency and delivering a more seamless, personalized guest experience across both branded and independent hotels. âProvisioning can be done remotely, even from the hallway,â said Benner.
Advertising and Monetization Programs Benefit Owners and Brands In addition to the launch of the Pro:Centric+ platform and the first third-party service integrations at HITEC, LG is highlighting a range of advertising and monetization programs that can benefit hotel owners and brands, including Client-Side Ad Insertion, Banner Ads, and LG Channels.
“Whats driving our successin both good times and bad, whether revenues are rising or fallingis how well our brands are performing compared to the competition. Our Days Inn brand has improved from 110% to 120% in fair market share. La Quinta is trending at its highest levels ever.
His strategic leadership helped position the brand for long-term, sustainable growth. Earlier in his career, Cunningham held senior leadership roles at Dunkinâ and Inspire Brands , where he was instrumental in expanding the Dunkinâ and Baskin-Robbins footprint across the U.S. and Canada.
Together, the combined organization will serve more than 800 restaurant brands in 150,000+ locations and 100+ countries, representing 90% of the top 50 restaurant chains in the U.S. With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead.
With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead. Digital engagement isnt new; most brands have done the basics, but today were entering a more competitive and more challenging time than ever. and Canada.
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs.
Meanwhile, nationwide hotel occupancy reached 67.5% With the right systems in place, you can generate an insightful report on occupancy trends, revenue streams, and guest behavior—empowering you to adjust strategies in real time. What does this mean for you as a new hotelier ? Success also depends on data-backed decisions.
Several key themes emerged from the research, including a primary focus of investment on ‘improving operational efficiencies during times of high occupancy’ (43%). Nearly half of all those surveyed (49%) said they hope AI will be able to help them to identify and offer upsell opportunities to travelers at all stages of the booking process.
The hotel overbooking strategy is a revenue management technique that hotels use to maximise occupancy and revenue. 3) Pre-arrival upselling can beef up your overbooking strategy and make it more profitable. How the guests being turned away are managed is very important to maintain your brand.
Hotel revenue optimization ensures that a property or brand is maximizing its profits from all available resources and opportunities. Here are some of the key benefits: Increased profitability: By setting the right room rates and managing inventory effectively, hotels can maximize their revenue without necessarily sacrificing occupancy rates.
They would sell the same price to everyone and assume that 100% occupancy was the ultimate goal. As revenue management transcends room occupancy and pivots to a profit-oriented paradigm, it’s clear that accommodation owners can no longer afford to ignore the critical role of the practice in the current landscape.
Train your staff to identify and capitalize on upselling opportunities. It helps in brand building and loyalty creation. Invest in guest-facing mobile apps to offer them contactless services across their association with your brand. Implement loyalty programs to reward returning guests and foster brand loyalty.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. What many lodging businesses overlook are the different ways direct bookings can be captured.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Where hotels capture guest contact data they can offer a wide array of services before or upon arrival to offer upsell opportunities.
There is no set formula to increase a hotel’s revenue, it can be achieved by creating a good promotion plan, tapping into sources of ancillary revenue , upselling and other marketing strategies. A streamlined and easy booking process is key, as is the brand continuation from search to your website. Here are 10 strategies: 1.
Send personalised messages, create target upsell offers, offer digital check-in, collect feedback and reviews, and more. Master the guest relationship at your hotel Use Little Hotelier’s guest engagement to own the guest relationship with automated communications, upsells, reputation management, and more. Learn more 2.
Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. By understanding and employing discount pricing strategically, hotels can maximise revenue, improve guest satisfaction, and enhance their overall brand image.
A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These types of promotions are great for when you need to fill occupancy fast and should not be used all the time.
Meanwhile, midweek occupancies aren’t looking as good as companies are loathed to give up the huge cost savings from the video-conferencing boom by returning to the days of overly generous corporate travel budgets. Or maybe your automated pre-arrival email-based upselling isn’t working, but SMS offers sent out three days prior are converting.
This decreases your overall number of third-party bookings and your reliance on OTAs to drive occupancy. Enhanced guest experiences An online booking engine is a convenient way to book 24/7, while promoting relevant upsells and promotional offerings. Why it matters: Efficient channel management maximizes occupancy and revenue.
In a hotelier’s case or any accommodation provider, selling rooms is the main product to reach full occupancy. plus try new ways to add value and differentiate your brand without making promises that may not be met by the actual product itself. There are plenty of upselling tools available. Find out more here. Conclusion.
By drawing in more visitors, raising occupancy rates and enhancing profitability, a thoughtful pricing strategy can help hotels maximize their revenue. Even if occupancy rates do not rise, this can help hotels raise their profit margins. This promotes brand loyalty and lessens reliance on outside distributors.
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