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Building Trust Through Data-Driven Social Media Marketing

Social Hospitality

If you arent marketing your business on social media, youre missing out on a huge opportunity to build your brands success. However, data insights can actually help you create authentic and engaging social media marketing strategies that build customer trust and enhance brand reputation.

Marketing 245
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How Drone Storytelling Is Transforming Hotel Marketing

Hotel Speak

Drone marketing specialist Olha Kotova shares how aerial content is driving real results for hotels – from higher engagement to increased bookings. Q1: What role do you think drone footage plays in today’s hotel marketing strategies? In a visually saturated market, drone content gives hotels an edge.

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Navigating the Zero&Click Era: How Brands Can Leverage AI to their Advantage

Hotel News Resource

Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

Specific searches for hotel names are driving better results for Google Hotel Ads (GHA) When a user searches for a specific hotel name (branded keywords), they are closer to being ready to book. As such, hotels will need to stay on top of any emerging developments in order to respond with new strategies.

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Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

Hotel Management

She was named GM of the Year 2023 for Marriott Brand Select Brand Hotels in the APEC region. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024. Irina Chadsey I’m excited to rejoin JLL’s Hotels & Hospitality Group.

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36 hospitality podcasts to listen to in 2025

Cloudbeds

On Air with Russell of Hotels Hosted by Russell Edmond, On Air discusses hospitality trends and marketing strategies and features interviews with industry professionals from hotels, tourism bureaus, food & travel influencers, and more. Each episode offers actionable advice, marketing strategies, and insights into the latest trends.

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Gen Z’s hotel hunt: No map, just moves

Hospitality Today

This shift demands that hotels rethink digital marketing strategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Trust is peer-led: Authentic peer content on social platforms holds more influence than brand marketing or AI tools.