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Hotel Deals On Paid Search: Sitelink vs. Promo Extensions

gcommerce

Limited-time offers are essential to any hotel marketing strategy, but promoting them can be complicated. All extensions were added to both Brand and Market (non-Brand) Terms campaigns using single keyword ad groups. In both cases, promotion extensions are the clear winner for most KPIs.

KPI 94
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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey. To create a real estate marketing strategy, you need to optimize your website for conversions. If you need assistance auditing your current strategy, contact Mediaboom.

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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Post-event engagement.

Events 176
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Insurance Lead Generation – Top 15 Expert Tips for Success

MediaBoom

Insurance lead generation is the process of attracting potential customers through various marketing strategies such as online ads, social media campaigns, and email marketing. An optimized website creates a strong impression in your prospects’ minds about your brand. That’s where insurance lead generation comes in.

ROI 97
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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

For instance, a consistently high occupancy rate might indicate effective marketing strategies, while low guest satisfaction scores could point to potential issues in service quality or amenities. You should also consider the rising trend of guests wanting to book with environmentally responsible and sustainable brands.

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Aviation Email Marketing – 14 Experts Insights and Tips

MediaBoom

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. On the other hand, 65% of business buyers say they’d rather switch brands than continue receiving impersonal communications.

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How to Promote an Event on Facebook in 21 Different Ways

Social Tables

Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Share info-rich posts related to the event’s message or brand culture, share useful links, helpful no-cost tools, and content that addresses attendee pain points. . Spark a conversation. .

Events 88