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Rather than relying solely on instinct, marketing teams can utilize AI to decode audience insights and develop data-driven strategies that foster brand awareness and drive direct bookings. Predictive analytics can forecast demand, helping hotels optimize staffing levels and inventory.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins. can result in a stable revenue stream.
hotel forecast Second-quarter slowdown and macroeconomic headwinds weigh on RevPAR outlook, with modest recovery expected in the second half of the year Jun 12, 2025 Consulting firm PwC has revised its 2025 U.S. hotel performance forecast downward, citing economic uncertainty, geopolitical tensions, and a soft second quarter.
The Radisson Hotel & Suites Niagara Falls is set for a major renovation and will be re-launched under IHGs voco brand. Overall occupancy levels remained flat, increasing by just 0.1 ADR growth is forecasted at 1.7 Significant sales included the Radisson Toronto Airport West, which sold for $28.9 per cent year-over-year.
Joe Amati from Destination Canada emphasized tourism’s robust contribution to the national economy, forecasting annual growth of 5.42 Despite shortened booking windows, “overall occupancy on the books is right where it should be.” Despite shortened booking windows, “overall occupancy on the books is right where it should be.”
Dynamic Pricing : Real-Time Revenue Optimization Channel Managers like STAAH enable rule-based pricing automation , adjusting your rates based on demand, occupancy, and even competitor pricing. A drop below 30% occupancy? Your rates drop automatically to drive last-minute bookings, across all OTAs. No more repetition. Just results.
These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. Depreciation and amortization. Although they are non-cash expenses, they can have an impact on the bottom line. Rent costs.
. “Marriott achieved excellent results in 2024, as we delivered best-in-class experiences that helped drive strong demand for our industry-leading portfolio of brands,” said Anthony Capuano, president/CEO, Marriott. He added, “In the fourth quarter, worldwide RevPAR rose 5%, driven by gains in both ADR and occupancy.
Episodes discuss market performance, forecasting , and the impact of various factors in the hospitality industry. Suite Success: Masters of Hospitality Hosted by Katie Cline, Suite Success tries to unlock the secrets behind the world’s most successful hotel and hospitality brands. Who’s it for? Who’s it for? Who’s it for?
Business Intelligence Agents: Forecasting with Real-Time and Historical Data Hotel forecasting has historically relied on manual reporting, static historical data, and siloed systems. These agents help properties maintain an active, responsive brand presence online without overwhelming staff bandwidth.
Hotel Crunch Threatens Growth Vancouver hotels are operating at near full capacity, with 80 per cent average annual occupancy and up to 95 per cent during peak seasons well above rates in peer cities. The lack of new capacity makes it increasingly difficult to attract major conferences and marquee events and meet visitor demand.
The opportunity to negotiate for exclusive rates and agreements: This will help deliver you certainty around your future occupancy and revenue, giving you more accurate forecasts and a strong foundation from which you can optimise your revenue management strategy. Do you base your decision on pricing and features alone?
It helps define your property’s value, clarify your brand positioning, and attract the right type of guest. Being clear about where your property sits helps you: Attract the right travellers; Price rooms more effectively; and, Build a stronger, more consistent brand. Hotels have more room to build a brand. The result?
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. These devices use advanced sensors and AI to monitor temperature, humidity, air quality, light, barometric pressure, and occupancy â including pets or sleeping guests.
The PwC hotel forecast for 2025 shows 1.9% occupancy growth. occupancy growth this year. Its proving really effective for independent hotels as it gives their properties visibility next to the big brands, and theres a growing demand for more homely and personalised accommodation for business stays.
These devices use advanced sensors and AI to monitor temperature, humidity, air quality, light, barometric pressure, and occupancy â including pets or sleeping guests. Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility.
Occupancy has a strong foothold in the Canadian marketplace today, said Nguyen, forecasting that 2025 will be a year of moderation with limited room for occupancy growth and slower ADR momentum. The panel addressed brand complexities, with Gadbois expressing concern about saturation.
The travel and hospitality sector, in particular, has recalibrated its outlook for the year, with some global hotel brands lowering their RevPAR guidance as they navigate the current climate with a mix of caution and quiet confidence. According to Tourism Economics’ latest forecast, 2025 remains on track to achieve over 1.6
Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Managed through a single unified inbox, hotels can streamline communications, ensure a consistent brand voice, and gain insights into guest sentiment and trends. âA year ago, we announced that SynXis Concierge.AI
What to include in an accommodation invoice Hotel invoices should include the following information: Hotel details Guest details Stay details An itemised list of charges Payments and adjustments Subtotal, tax and gross total Payment terms Customising invoices for brand identity Invoices offer an excellent opportunity to display your hotel brand.
Satisfying even the most scrutinised colour branding, the new series is impossible to ignore, bringing more engaging, immersive experiences to any space. Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Thatâs what UrResort delivers.
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. These devices use advanced sensors and AI to monitor temperature, humidity, air quality, light, barometric pressure, and occupancy â including pets or sleeping guests.
The partnership brings VoicePlugs advanced conversational AI solutions to flagship brands including Super Duper Burgers, with plans to extend across the entire Back of the House portfolio. The trial includes full platform access, onboarding, and live expert support. the acclaimed restaurant group founded by Adriano Paganini.
The hotel director sets expectations for service, supports team performance, and ensures the property is meeting its revenue and occupancy targets. Ensure financial acumen Oversee budgeting, forecasting, and financial performance. This helps you maximise occupancy while driving higher revenue per room.
His strategic leadership helped position the brand for long-term, sustainable growth. Earlier in his career, Cunningham held senior leadership roles at Dunkinâ and Inspire Brands , where he was instrumental in expanding the Dunkinâ and Baskin-Robbins footprint across the U.S. and Canada.
Together, the combined organization will serve more than 800 restaurant brands in 150,000+ locations and 100+ countries, representing 90% of the top 50 restaurant chains in the U.S. With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead.
With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead. Digital engagement isnt new; most brands have done the basics, but today were entering a more competitive and more challenging time than ever. and Canada.
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs.
Meanwhile, nationwide hotel occupancy reached 67.5% With the right systems in place, you can generate an insightful report on occupancy trends, revenue streams, and guest behavior—empowering you to adjust strategies in real time. What does this mean for you as a new hotelier ? Success also depends on data-backed decisions.
Sustainability Tech: Eco-Friendly Hospitality Reimagined Green initiatives are at the forefront of hotel innovation: Smart Energy Management: AI-driven systems optimize energy use based on occupancy and environmental factors. Cross-brand and cross-industry point utilization.
With occupancy rates projected to increase by 2.5% In a highly competitive industry, even small improvements in service quality can lead to higher occupancy rates and repeat bookings. A well-managed hotel not only improves guest satisfaction but also directly impacts profitability.
Amortization – Similar to depreciation but for intangible assets like branding or franchise fees. Why EBITDAR is a More Accurate Measure for Hotels Imagine this: Two luxury hotels in the same city, offering nearly identical services, amenities, and occupancy rates. 4Mtext{EBITDAR} = 5M + 1.2M + 0.8M + 3M + 0.5M + 4MEBITDAR=5M+1.2M+0.8M+3M+0.5M+4M
While big brands remain powerful in the Australian market, Axsia HTL claims they are growing fast and are “too stretched to provide the necessary support” to ensure each hotel is reaching its potential. “Ask They realise they need the brand and distribution strength but also the autonomy to create and execute their own strategy.
Boutique hotels continue to report solid occupancies and healthy ADRs, and collectively achieved increases in all performance indicators through June, according to the Boutique Hotels: Mid-Year 2023 report from The Highland Group. The strongest RevPAR increases were in the LS upscale-upper midscale and soft brand (SB) upper-upscale class.
With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked by fewer bookings and even lower forward bookings. To conclude Optimising revenue during low occupancy doesn’t have to be difficult.
The Ascott Limited is set to open two new properties in Sydney’s CBD and Melbourne’s outer north suburb of Epping under the lyf and Oakwood brands respectively. Serviced apartment brand Oakwood will launch its third Australian property in Epping with a 94-key mixed-use development at the corner of Fullarton Drive and Cooper St.
The partnership, which comes amid a summer that is expected to see international travellers to Spain grow by 8% from last year’s record season, will enhance the powerhouse hotel brand’s financial performance and streamline its operations.
50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Increase LOS: Encourage longer stays to boost occupancy on typically lower-demand days.
Hotel occupancy, which is at a market average of 70%, is up 15% year-on-year, but remains down (-9%) on pre-pandemic levels. Rotorua’s hotel occupancy rate showed the most improvement, up 39% compared to 2022, slightly ahead of Queenstown, which was up 38%, and higher again than Auckland, which has had a 33% lift.
JLL’s Hotels & Hospitality Group ‘s Global Hotel Investment Outlook 2024 forecasts that global hotel investment volume will increase 15% to 25% year-over-year. International travel plays a crucial role in urban hotel demand, with a strong correlation between inbound foreign arrivals and urban hotel occupancy.
SO/ Maldives is a multi-million international joint venture project developed in partnership with leading business conglomerate Wai Eco World Developer (WEWD) and operated by the successful Ennismore team – leaders in operating hotels and building brands.
Increased consumer confidence and spending activity has fueled strong occupancy and rate growth throughout the last 12 months as well. Owners are eager to wrap up existing brand conversion and renovation projects, which have been a substantial focus for many quarters now. Renovation and brand conversion activity in the U.S.
Certainly rates and occupancy grew very nicely in 2023, but we reached a plateau where we couldn’t really push rates any further,” Jon Siberry, Group Revenue Manager of Sarova Hotels explained. Any increase in revenue is going to come through occupancy, so 2024 has been a bit more of a push.
This strategy uses statistical models to predict optimal price points that maximise revenue and occupancy. By analysing historical data, hotels can forecast demand, ensuring they’re always ahead of the curve. Understand their promotional strategies, guest reviews, and overall brand positioning.
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