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How AI is Reshaping Hotel Digital Marketing in 2025

Social Hospitality

Rather than relying solely on instinct, marketing teams can utilize AI to decode audience insights and develop data-driven strategies that foster brand awareness and drive direct bookings. Predictive analytics can forecast demand, helping hotels optimize staffing levels and inventory.

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How to maximize hotel revenue without discounting

Hotel Speak

But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins. can result in a stable revenue stream.

Revenue 93
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PwC downgrades 2025 U.S. hotel forecast

Hospitality Today

hotel forecast Second-quarter slowdown and macroeconomic headwinds weigh on RevPAR outlook, with modest recovery expected in the second half of the year Jun 12, 2025 Consulting firm PwC has revised its 2025 U.S. hotel performance forecast downward, citing economic uncertainty, geopolitical tensions, and a soft second quarter.

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Colliers Releases its INNvestment Canada Hotel Report Q4 2024

Hotelier Magazine

The Radisson Hotel & Suites Niagara Falls is set for a major renovation and will be re-launched under IHGs voco brand. Overall occupancy levels remained flat, increasing by just 0.1 ADR growth is forecasted at 1.7 Significant sales included the Radisson Toronto Airport West, which sold for $28.9 per cent year-over-year.

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HAC Holds Annual Conference in Ottawa

Preno

Joe Amati from Destination Canada emphasized tourism’s robust contribution to the national economy, forecasting annual growth of 5.42 Despite shortened booking windows, “overall occupancy on the books is right where it should be.” Despite shortened booking windows, “overall occupancy on the books is right where it should be.”

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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

Dynamic Pricing : Real-Time Revenue Optimization Channel Managers like STAAH enable rule-based pricing automation , adjusting your rates based on demand, occupancy, and even competitor pricing. A drop below 30% occupancy? Your rates drop automatically to drive last-minute bookings, across all OTAs. No more repetition. Just results.

Revenue 86
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EBITDAR explained: Driving financial health for hotels

Cloudbeds

These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. Depreciation and amortization. Although they are non-cash expenses, they can have an impact on the bottom line. Rent costs.

Revenue 40