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Assess whether the program aligns with your hotel’s offerings and targetmarket. While it’s crucial to avoid being overwhelmed with too much detail, it’s equally important to emphasize what makes your establishment unique – it could be your prime location, unique brand elements or extensive dining options.
Some seek hotels with spa facilities, fitness centres, healthy dining options, and opportunities for meditation or yoga. But the market is expanding rapidly and changing as guests experiment with what it means to be “well” – some of the newer wellness offerings include sleep tourism, vegan retreats and in-room fitness offerings.
Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. Instead, start with 3–5 well-chosen OTAs that cater to your targetmarket and region. Deciding whether to use a GDS depends on your targetmarket and goals. Should You Sign Up?
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Offer options like spa vouchers, dining discounts, concert tickets, or even third-party gift cards.
Integrating existing casino loyalty programs and in-app gaming into a branded mobile app for your property enhances the guest experience and drives additional revenue When it comes to casino hotel customer retention, casino loyalty programs are key. Enter branded mobile apps. Enter branded mobile apps. Request a demo today.
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.
But what exactly makes luxury travel brands so appealing? Luxury travel brands focus on fostering one-on-one relationships with clients with a greater emphasis on providing superior experiences. What Defines a Luxury Travel Brand When we think of luxury travel , our minds naturally lean toward images of opulence and style.
In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market.
Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Step 1: Create a cohesive Airbnb brand presence Establishing a cohesive brand presence on Airbnb is vital for hotel chains and property managers.
As an ever-evolving e-organism, AirAsia Superapp also includes the ability to book hotels, ridesharing, dining, insurance, buses, ferries and trains as well as packages inclusive of airfares and hotels under a feature called Snap. Many of Archipelago’s brands are unfamiliar to Australian and NZ travellers.
Offering unique dining experiences, themed nights, and special promotions can attract not only hotel guests but also local patrons. Room service, mini-bars, and in-room dining options also add convenience and value to the guest experience.
5 reasons your property should implement a branded mobile casino app Hospitality technology dates back to 1894 when the Netherland Hotel in New York City introduced the first in-room telephones for its guests. The use of a branded mobile casino app can actually help keep guests — and their dollars — on your property.
Discover who your targetmarket should be when creating travel ads for luxury audiences and what elements the ads require. Along the way, we’ve peppered in plenty of examples from luxury travel brands to benefit your ideation: we’ll share our favorite ads on Google, YouTube, Facebook, and Instagram.
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.
Run targetedmarketing campaigns to attract high-value guests. Make the best use of social media and content marketing. It helps in brand building and loyalty creation. Invest in guest-facing mobile apps to offer them contactless services across their association with your brand.
Bed and breakfast marketing is important for building awareness of your B&B brand, and also instilling trust in the customers that have stayed with you before. Bed and breakfast advertising benefits Advertising and marketing your bed and breakfast has a number of benefits. This is called retargeting.
Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.
Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. We have marketing strategies and ideas that are proven to work.
Ad Extensions : Highlight special features like Free Wi-Fi, Pet-Friendly Rooms, or On-Site Dining to enhance your ads appeal. Creating Loyalty Programs to Retain Customers Loyalty programs transform occasional guests into devoted brand advocates by rewarding them for choosing your hotel. Ready to make every click count?
Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. It’s not limited to digital marketing, and uses various mediums. They also have different values that influence which luxury brand they favor.
At the same time, online reviews and ratings have become more influential in shaping travellers’ decisions and expectations, as they seek to hear from other guests about their experiences with a hotel’s service, brand, product, or value. TargetMarket Understanding the preferences of your targetmarket is essential.
Armed with this knowledge, along with guests travel intentions, preferred dates of stay, and even age range, gender and place of origin, hoteliers create packages and promotions that drive direct bookings, while enhancing brand recognition and maximizing revenue along the way.
Great luxury hotel website design can be a remarkably powerful tool to establish your brand. As do dining and entertainment options to further entice you. This way, the brand can exude confidence with the knowledge that it has successfully attracted its targetmarket.
Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Through professional photography and thoughtful design, you can showcase the unique features of your accomodation, from luxurious rooms to exquisite dining options. Let Mediaboom guide you. Schedule Your Free Consultation 3.
With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.
In-house fine dining establishments (usually multiple bars and restaurants). Luxury hotels and resorts should have many different types of suites on offer, along with several in-house facilities and services such as fine dining facilities, gyms, spas and swimming pools. Valet parking. 24-hour room service. A doorman or butler.
The best way to make your hotel will depend on your specific location, targetmarket, brand, and resources. With technology and manufacturing capabilities increasing, so does your ability to serve better food and deliver a better dining experience. Guest experience ideas.
This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. Keep this in mind as you further develop your hotel marketing plan.
Watch demo How to provide the best hotel customer service Did you know that for 61% of travellers it takes just one bad experience to swear off a hotel brand and find an alternative? Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers.
These memberships can be bought, sold, or even gifted, creating a vibrant community around the hotel brand. Personalized Guest Experiences Create NFTs that represent one-of-a-kind experiences tailored to individual guests, such as personalized spa packages, bespoke city tours, or private dining experiences with chef-special dishes.
Consider producing a branded document that guides them through the process. Consider your targetmarket, guest expectations and local norms when choosing your pricing strategy. Try to inform your guests about available VAT refunds. If in doubt, choose transparency.
How to run a hotel restaurant A great hotel restaurant will not only be a drawcard for guests, it will also attract the locals who are looking for another dining option. The food Create and customise a menu that aligns with your hotel’s brand and values. Will it highlight local and seasonal produce? Will you offer a kids menu?
Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.
Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.
As a result of COVID, Canada lost 90 per cent of air passenger capacity into Canada, or 27 million inbound seats from our key targetmarkets. As of November 2023, our key targetmarkets are 94 per cent recovered to 2019 level in terms of seat capacity, 98 per cent if we exclude China.
Overly formal vs warm and welcoming: Hotel with Various Amenities for All Types of Travellers vs Unwind in Style Pool, Spa & Gourmet Dining Await! How to describe your small property effectively Large properties and chains might have brand recognition, but they dont have a huge amount of flexibility on how they describe themselves.
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