Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

AUGUST 15, 2023

Elevates Your Hotel’s Local Presence With anywhere from 50 to 97 percent of internet users seeking local services when they search online, according to marketing resource WebFX, local SEO and SEM will help your hotel show up in more search results. Gives You an Advantage Over Your Competitors How well do other hotels in your area rank?

Market 98

Market Marketing Hotels Cost Per Click 98

MediaBoom

SEPTEMBER 5, 2023

Ad retargeting is the practice of putting your brand in front of people who have shown interest in your company. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers. Depending on your ad strategy, you can use either standard or dynamic retargeting.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Travelboom Marketing

JUNE 10, 2024

Combining trends in search engine optimization and best practices for paid search creates opportunities to capture valuable real estate on search engine results pages (SERPs), as well as economically boost brand visibility and bookings. Contact us for an evaluation of your website and marketing strategies today.

Cost Per Click 52

Cost Per Click Small Business Market Marketing 52

MediaBoom

MARCH 16, 2023

The healthcare field is much more competitive than people realize, so many medical professionals turn to digital marketing professionals. Digital marketers specializing in the medical field can help you stand out with effective healthcare marketing strategies. Benefits also include what your brand does for your customers.

Digital Marketing 52

Digital Marketing Hiring Market Marketing 52

MediaBoom

AUGUST 21, 2023

Pay-per-click (PPC) for lawyers is a paid digital marketing strategy where advertisers pay per action. In this case, when a visitor clicks on their ad. PPC marketing for lawyers often uses ad extensions like sitelinks and call extensions. This data then determines your cost per click (CPC).

ROI 52

ROI Cost Per Click Real Estate Market 52

Travelboom Marketing

DECEMBER 16, 2022

Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before it opens, you’ll want to develop the essential elements of your brand, including your logo, color scheme and brand concept.

OTA 52

OTA Hotels Branding Market 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

MAY 27, 2024

Hospitality brands bid to get their ad on the prime cyber real estate that is Maps and Search results. Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

Up Hotel

DECEMBER 9, 2024

In addition, thesechannels are increasing the cost of your online advertising by bidding on your brand terms and driving down your avg ADR and soon this becomesa really niggling problem. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

Hotelogix

AUGUST 27, 2024

While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. Control Over Branding and Messaging: Hotels have full control over the content they share.  Today’s digital travelers have many booking options.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

MediaBoom

JUNE 28, 2023

It’s a great way to gain instant exposure while also making your brand more relevant. Cost-Effective As with every other form of advertising, with PPC and Google Ads for real estate investors , you pay a fee to display your ad on search engines. Build brand equity using a unique URL with your business name.

Real Estate 52

Real Estate Market Marketing Intent 52

SiteMinder

JULY 13, 2024

Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

MARCH 4, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. Look at the video above. Let Mediaboom guide you.

Real Estate 98

Real Estate Digital Marketing Market Marketing 98