MediaBoom

AUGUST 18, 2023

Around 55% of companies use Google Display Ads ( clutch.co )—for good reason. The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. What are Google Display Ads?

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Social Hospitality

MARCH 27, 2023

They allow brands to reach potential customers on the world’s largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

All Things Hospitality

SEPTEMBER 12, 2022

Video Assets To make ad campaigns more effective, Google has added video assets for responsive display ads. Google Ads is requiring a video asset of some sort in order to fully optimize your Google Ad Campaigns. Adding a video asset will ensure that you have the best Google Ads Strategy possible.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

MediaBoom

SEPTEMBER 5, 2023

Retargeting ads hold the power to make an indecisive customer finally click the “purchase” button. After being shown a retargeting display ad, the user’s search activity rises by 155%. Get customers thinking about your business again with retargeting ads. Yet, up to 75% of people say they notice retargeting ads.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

JUNE 27, 2024

Determine whether you aim to increase direct bookings, boost brand awareness, or attract high-value guests. Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI).

Intent 84

Intent Hotels ROI Branding 84

MediaBoom

MAY 27, 2024

According to Google , since 2015, Hotel Ads referrals have increased year-over-year by 2.4x, proving the efficacy of advertising campaigns in the hospitality sector. Your hotel can edge out the competition by using Google Ads, but how exactly do you create a campaign? Google Ads for hotels utilize a bidding system.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52