Xotels

MAY 27, 2022

The hospitality industry has undergone a seismic transformation since 2020. As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve. This article about Hospitality Trends includes: Total guest experience. Growing non-core markets.

Hospitality 52

Hospitality Business Market Marketing 52

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Is your travel brand ready to reach new heights in search engine rankings?

Marketing Strategy 98

Marketing Strategy Market Marketing Travel 98

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 98

Hotels Accommodation Target Marketing Business 98

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business?

Digital Marketing 93

Digital Marketing Services Market Marketing 93

Social Hospitality

JULY 5, 2022

Buying ad space in newspapers and magazines helps bring awareness to your brand. Your reach may also be limited since today’s consumers prefer online versions of their favorite newspapers and magazines. Broadcasting your ads on television or radio is the most widespread traditional type of marketing. Print Ads + Handouts.

Market 189

Market Marketing Branding Services 189

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. This will usually also include a mission statement, brand vision , and breakdown of your goals. Industry analysis The industry analysis will look close at the tourism and hospitality industry. How are travellers behaving ?

Business 52

Business Target Marketing Consumer Accommodation 52

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. We have marketing strategies and ideas that are proven to work.

Hotel Marketing 98

Hotel Marketing Market Marketing Marketing Strategy 98

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. It’s often said that the internet is the great equalizer, but the reality is that online travel is dominated by players with huge marketing budgets, like OTAs and big hotel brands. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Travel Hotels 98

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values.

Management 52

Management Revenue Management Revenue Hotels 52

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.

OTA 98

OTA Revenue Travel Hotels 98

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). This can apply to individual hotels as well as to an entire brand or group of hotels. What exactly does guest loyalty mean today, and how do you measure it?

Travel 52

Travel Hotels OTA Services 52

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 52

Operations Management OTA Hotels 52

Boutique Hotel News

NOVEMBER 8, 2022

BHN speaks to two hospitality professionals who graduated from the General Managers Program (GMP) at Cornell University a decade ago, to understand their career progression and how the industry has evolved in that time. . As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. .

General Manager 52

General Manager Business OTA Services 52

StayNTouch

MAY 5, 2022

While targeted marketing and digital personalization are important components of a successful guest journey, they accomplish little if the guest has to wait in a long line for check-in, sleep in a hastily-cleaned room, or call multiple times to receive room service. .

Operations 52

Operations Hiring Hotels Services 52

SiteMinder

OCTOBER 11, 2022

From collating data in one place to automation processes – these are key to ensuring time-consuming activities are completed quickly, boosting overall efficiency. Develop a better rapport with your target market segment. How does the product maintain its relevance in the hospitality industry?

Hotels 52

Hotels Management Revenue Management Revenue 52

SiteMinder

OCTOBER 10, 2022

United Kingdom – AA Hotel and Hospitality Services. The star rating system is widely recognised by consumers across the globe, and having that kind of accreditation could therefore be seen as a strong marketing tool. The important thing is understanding what your brand is and who it is you are catering for.

Hotels 72

Hotels Services Accommodation Motels 72

Little Hotelier

FEBRUARY 22, 2023

Hospitality and tourism are exciting, alluring, industries. Where and how do your competitors market and advertise themselves? Options include branding, levels of amenity and target audience. Does the hostel’s current target market match your ideal target market? How seasonal is the business?

OTA 52

OTA Business Hiring Market 52