Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Travelboom Marketing

JUNE 7, 2023

Updated for 2023 Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and doesn’t show any sign of slowing down. As a hotel, the thought of establishing a hotel social media marketing strategy from the ground up can be daunting.

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Hotels Events Hotel Marketing Marketing Strategy 105

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Little Hotelier

SEPTEMBER 25, 2023

Hotel SEO is a strategy that is used to improve a hotel website’s rankings on the most popular search engines such as Google and Bing. SEO stands for search engine optimisation, and it’s a technique that helps boost the organic online visibility of your business. Learn more Why is SEO for hotels important?

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Hotels Travel Business Consumer 98

Inn Quest

JULY 12, 2023

It has also become an effective tool for the travel and hospitality industries in maximizing hotel bookings and creating exciting summer adventures for their guests. Whether you own a hotel, a vacation rental or a tour company, these platforms can help you reach a larger audience and grow your business over the summer.

Travel 52

Travel Branding Market Marketing 52

eZee Absolute

JULY 31, 2022

Like any other business, hotels need to generate revenue in order to survive. But with the ever-growing competition, how can small hotels keep up? In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. Destination marketing. Sounds good?

Revenue 52

Revenue Hotels Occupancy Events 52

eZee Absolute

JANUARY 9, 2023

And what better place to set up shop than a cozy hotel room? And what better place to set up shop than a cozy hotel room? That’s right, hotels have the chance to bet on this trend by attracting these tech-savvy wanderers who are flocking to Malaysia in droves. But is your hotel prepared to cater to them?

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OTA Hotels Accommodation Travel 52

Little Hotelier

OCTOBER 17, 2023

What is hotel revenue? Hotel revenue is the income your business earns from selling rooms or other products and services to guests. This blog will give you all the best ideas on how to increase revenue at your hotel. You can also sell local products or run classes to give your revenue a boost.

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Revenue Hotels OTA Ancillary Revenue 100

SiteMinder

JULY 12, 2022

What is hotel email marketing and why do you need it? Email marketing is one of the most viable and cost-effective ways for your hotel to reach guests and boost direct bookings. Marketing through multiple channels, both traditional and emerging, can significantly increase costs at your hotel.

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Email Marketing Market Marketing Hotels 52

eZee Absolute

FEBRUARY 15, 2024

Ever felt like your charming hotel is hidden in the digital jungle, lost amongst a million other options online? That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts.

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Market Marketing Email Marketing Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional.

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Hotel Marketing Market Marketing Consumer 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 59

Operations Management OTA Hotels 59

eZee Absolute

AUGUST 29, 2023

This is where hotel improvement ideas come in. Streamlined hotel operations can significantly impact a hotel’s bottom line by enhancing guest retention , attracting positive reviews, and optimizing resource utilization. Hotel operations play a crucial role in defining the guest experience.

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Operations Revenue Management Hotels Revenue 91

MediaBoom

DECEMBER 6, 2023

Travel website design is a must, with more than 71 percent of businesses having a website in 2023 and even more expected to join the web in 2024. How do you create the perfect travel site design? The following 15 examples of website design across the travel industry showcase the above attributes especially well.

Travel 52

Travel Services Digital Marketing Market 52

SiteMinder

OCTOBER 27, 2022

Innovation is often talked about as being crucial in the hotel industry, and the business world in general, because it’s all about creativity, originality, and experimentation. This blog will tell you everything you need to know about innovating at your hotel and provide some handy tips to get you started on the right track!

Hotels 52

Hotels Dining Market Marketing 52

eZee Absolute

AUGUST 31, 2022

Not to mention, it is also a great opportunity for hotels to attract guests during diwali boost their business significantly. Not to mention, it is also a great opportunity for hotels to attract guests during diwali boost their business significantly. How Can Hotels Prepare for Diwali?

Hotels 52

Hotels Events Travel Market 52

MediaBoom

FEBRUARY 22, 2024

Luxury marketing isn’t rocket science. At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Well, not exactly.

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Branding Market Marketing Digital Marketing 83

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales 52

Sales Occupancy Marketing Strategy Hotels 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

SEPTEMBER 8, 2022

Succeeding as a modern hotel business begins with how guests perceive your product: room layout is a central part of their experience, and it’s a factor you have the ability to proactively influence. To help guide you, this blog details a few ways you can approach your hotel room layout and provides helpful design tips.

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Occupancy Hotels Upsell Business 59

SiteMinder

OCTOBER 24, 2022

In a competitive environment like the hotel industry, there’s an art and a science to ensuring your business is found, noticed, and booked by travellers instead of your closest competitors. What is hotel advertising? Importance of developing a hotel advertising strategy. Business profit and growth.

Hotels 72

Hotels Travel Branding Business 72

eZee Absolute

SEPTEMBER 11, 2023

Arjun was a hotelier now and I, knowing how difficult it was to make money in today’s market, joked about how his childhood dream of getting rich was now out of the question. But to my surprise, Arjun said he was living his dream as his hotel’s ROI is always high! How Can Hotels Use Dynamic Pricing? Jump to 2023.

Revenue 59

Revenue Hotels Revenue Management Occupancy 59

SiteMinder

OCTOBER 11, 2022

Travellers love to find inspiration through video-based content. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. What is video marketing for hotels? Video marketing for your hotel can make a large impact.

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Market Marketing Consumer Hotels 52

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. We’ll then explore the significant advantages of luxury email marketing.

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Email Marketing Branding Market Marketing 52

Hotel Speak

JUNE 22, 2023

The hospitality and tourism industry has always come up with names to describe cohorts of travelers that share similar interests and behaviors. Sometimes those names follow the famous generation categorization, such as Millennial travelers and Gen Z travelers, or have more tailored-made definitions.

Travel 64

Travel Hospitality Tourism Services 64

Little Hotelier

JUNE 26, 2023

What is an Airbnb business plan? An Airbnb business plan is a formal document that details a roadmap and strategy for your property. It will also discuss factors like budget , target markets, and brand vision. Your Airbnb business plan should be comprehensive but clear and easy to understand.

Business 52

Business Target Marketing Consumer Accommodation 52

eZee Absolute

FEBRUARY 28, 2023

It directly impacts hotels’ occupancy rates as travelers prefer or avoid visiting certain locations during odd seasons. For instance, in extreme weather conditions like heavy rainfall, traveling takes a back seat. This is why travel is at its peak in the summer, and hoteliers can reap immense benefits during this time.

Marketing Strategy 52

Marketing Strategy Hotels Market Marketing 52

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

eZee Absolute

OCTOBER 21, 2022

“Following the passion” and “traveling the world”, these two things have a huge fan base. Traveling it is, of course! Well, I didn’t know that traveling was winning in such a dramatic way till I recently talked with two of my colleagues, Shreeya and Harshajit. Why Are Hostels Popular Among Travelers? Budget hotels.

Travel 52

Travel Accommodation Management OTA 52

Travelboom Marketing

MARCH 29, 2023

If you haven’t already, there’s still time to position your hotel SEO efforts for success in 2023. With new technologies, changing customer behaviors, and rising trends, hotel SEO strategies should be constantly evolving. Align your SEO strategy with the following trends and SEO tips for hotels for 2023: 1.

Real Estate 52

Real Estate Digital Marketing Dining Hotels 52

SiteMinder

AUGUST 29, 2023

What are hotel costs? For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business. Hotel construction costs The foundation of any hotel begins with its construction.

Revenue 52

Revenue Hotels OTA Operations 52

eZee Absolute

OCTOBER 17, 2022

Hotel sales is one of the most daunting aspects, isn’t it? Every hotel, irrespective of its shape and size, can speed up its sales cycle. Without further ado, let’s dive right into the topic, understand everything about it, and come up with strategies to speed up your hotel sales cycle. What Is a Hotel’s Sales Cycle?

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Sales Hotel Sales KPI Hotels 52

Little Hotelier

MARCH 28, 2023

What is hotel content marketing? Hotel content marketing aims to attract and retain customers by offering them assets that they find informative, entertaining or otherwise useful. This ‘content’ can take many forms: videos, blogs, newsletters, social media posts, how-to guides and more.

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Market Marketing Marketing Strategy Hotels 111

Hotel Speak

MARCH 20, 2024

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 travellers overall take an average of 4.8 billion by 2032.

Travel 64

Travel Market Marketing Tourism 64

SiteMinder

NOVEMBER 22, 2023

What is a hotel customer journey? A hotel customer journey maps the entire experience of a guest, from the initial spark of interest to the post-stay engagement. Customer journeys are crucial for successful hotels, as they reveal the key touchpoints that drive a guest’s decision to book – or not book – with their business.

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Hotels Travel OTA Revenue 100

SiteMinder

SEPTEMBER 10, 2023

Mobile bookings are now a common method of securing hotel reservations. Guests can easily research and book travel from their smartphones, making mobile bookings incredibly convenient. It’s convenience meets spontaneity, wrapped up in a user-friendly interface that’s as inviting as your hotel’s lobby.

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Hotels Travel Revenue Consumer 105