Remove Average Daily Rate Remove Occupancy Remove Target Marketing
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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts. The system's channel manager integration ensures that room rates and availability are consistently updated across multiple distribution channels, enabling hotels to effectively reach their target markets.

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Hotel rate shopping: How to use rate shopper software

SiteMinder

Rate shopping your hotel competitor rates gives you the opportunity to: Optimise pricing: Understanding competitor pricing helps you set competitive rates, maximising revenue without sacrificing occupancy. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing market share.

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Why group revenue is about risk management

Hotel Speak

They realize that the earlier they book the lower the rates are going to be. If group business has a lower average daily rate (ADR) than transient, which it always does, do you put the group on the books in advance and sell the remaining rooms to transient at a higher rate? They can be ambitious with their rates.

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Airbnb advertising: How to advertise your hotel on Airbnb

SiteMinder

Step 3: Implement targeted marketing campaigns to reach specific audiences Developing targeted marketing campaigns allows you to connect with specific segments of your potential guest base, tailoring your message to their unique preferences and needs.

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What is Yield Management: Guide for Hotels

SiteMinder

Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aims to ensure maximum occupancy.

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Hotel Star Reports: What are they and how to read them

SiteMinder

The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49.

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Hotel revenue management strategies and solutions

SiteMinder

The best strategists do not set a static figure; timely and effective pricing strategies adjust rates in real-time based on current demand, ensuring that your property can maximise revenue during peak times and maintain or grow occupancy during quieter periods.