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Exclusive: Choice reports direct bookings boom, continued RevPAR growth

Hotel Management

“It comes as a result of the additional investment that we placed in both above and below the line marketing throughout 2020, because we knew the market would come back and we wanted to make sure that we were there front and centre when it did.”

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Reporting for Properties: Converting Your Data Into Strategy

STAAH

General Dive deeper into core operational metrics with these comprehensive reports: Bookings : View total rooms booked, average daily rate (ADR), number of nights, and revenue across connected sources. Channel Rates : See rate data across all distribution channels and identify where rate parity or optimization is needed.

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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

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UEFA Champions League final brings 32% booking boost to German hotels: SiteMinder

SiteMinder

SiteMinders data further reveals that room rates have increased year-on-year in the lead-up to the final at Munichs Allianz Arena, with the average daily rate (ADR) for stays during the period climbing by 10% to 265, from 241 last year.

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International hotel arrivals rose an average of 33% in 2023, primed hotels for a new travel era: SiteMinder

SiteMinder

The report, SiteMinder’s Hotel Booking Trends , based on more than 115 million hotel bookings, reveals that international hotel arrivals in 2023 rose by an average of 33% from the prior year. In 90% of countries, the average daily rate was highest on Fridays, while Thursday was higher or equal (on one occasion) to Saturday 55% of the time.

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Demystifying PMax for hotels: A balanced perspective on transparency and control

Hotel Speak

It’s essential to note that PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy. Think of it as a hybrid between traditional display and search campaigns, leveraging Google’s vast user data to target audiences based on their interests and behaviors.

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How to Advertise for High ADR Hotels on Facebook and Instagram

gcommerce

With its high ADR (Average Daily Rate) and premium amenities, converting visitors through social advertising posed a challenge. However, through rigorous testing and perseverance, we achieved significant progress and numerous conversions.