Cloudbeds

MARCH 27, 2025

We’re committed to empowering this vital lodging segment with the data, insights, and tools they need to capture market share and thrive in 2025. This could indicate travelers increased confidence in sharing spaces. Online travel agencies (OTAs) captured 74% of hostel bookings globally a 1% increase compared to 2023.

Average Daily Rate 40

Average Daily Rate OTA Cancellation Market Share 40

Little Hotelier

AUGUST 12, 2024

When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your market share. A few key hotel efficiency metrics that you should be tracking include: Average daily rate : ADR is the average revenue earned per occupied room per day.

Average Daily Rate 95

Average Daily Rate Revenue Occupancy Operations 95

Hotelogix

NOVEMBER 28, 2024

Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

STAAH

JULY 8, 2024

Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Use these insights to refine your strategies and adapt to changing market conditions. Tip: Optimise your Google My Business (GMB) listing.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

SiteMinder

AUGUST 1, 2024

Rate shopping your hotel competitor rates gives you the opportunity to: Optimise pricing: Understanding competitor pricing helps you set competitive rates, maximising revenue without sacrificing occupancy. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing market share.

Shopping 78

Shopping Revenue Average Daily Rate Revenue Management 78

Catala Consulting

AUGUST 30, 2022

A few metrics to include in your SWOT analysis include: Average daily rate Sales circle length Event Activity Web traffic percentage of direct bookings Percentage of occupancy Revenue per available room Customer feedback, comments on social media, online reviews, and feedback.

Hotels 52

Hotels Average Daily Rate Business Revenue 52

MediaBoom

AUGUST 6, 2024

A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. People have a high level of faith in OTAs. Key metrics to track include brand awareness , guest satisfaction , social media engagement , and revenue-related KPIs like average daily rate (ADR) and occupancy rate.

Branding 92

Branding Hotels Services Market 92