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But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins. That feels way more special, right?
hotel occupancy dips in June as business travel remains sluggish Weekday travel demand continues to underperform leisure-driven weekends, reflecting a weak corporate travel environment Jul 23, 2025 U.S. While averagedailyrates saw a slight increase, revenue per available room dropped, underscoring challenges in the corporate travel segment.
With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). A drop below 30% occupancy? Your rates drop automatically to drive last-minute bookings, across all OTAs. No more repetition.
Financial analysis When EBITDAR is combined with other metrics, such as ADR (averagedailyrate), occupancyrate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. Control costs of goods sold (COGS) Use technology to monitor labor, utilities, and supply expenses.
79% of consumers say that personalised service from a travel brand is more important , which is one of the ways of becoming the best travel brand 70% of travellers in 2024 prefer sustainable holidays and travel options which is common in the list of being the best travel brand A strong brand is the result of clear choices repeated consistently.
Muted occupancy growth : Projected occupancy is 63.1%, up just 0.1 ADR (AverageDailyRate) : Expected to increase 0.8% RevPAR (revenue per available room) in 2025 to rise by just 0.9% to $101.16, down from its previous forecast of 1.5% percentage points from 2024âunchanged from Novemberâs forecast.
Reach an annual occupancy of 90%”). Basically, how will consumers answer this question ‘Why my hotel?’ Competitive Analysis A study of your local competition or global concept competitors, with each of their strengths, weaknesses, occupancyrates and market share ( SWOT analysis ). What makes you stand out?
With occupancyrates projected to increase by 2.5% in 2024 and the averagedailyrate (ADR) expected to grow by 4.9% , operations managers play a crucial role in adapting to fluctuating demand, controlling expenses, and leveraging the latest technology to stay ahead of competitors.
The occupancy projection for this year was lowered 0.2% from the previous forecast, but projections for averagedailyrate (ADR) and revenue per available room (RevPAR) were lifted 1.5% downgrade in occupancy coupled with a 0.7% and 1.3%, respectively. For 2024, a 1.4% lift in ADR meant a RevPAR downgrade of 0.6%.
In short, they largely do, which could spell another strong year for Southeast Asia’s hotel industry from both an occupancy and investment point of view. While still early days in 2024, high-rate growth in recent years and occupancies continuing to rise should sustain interest in Southeast Asia hotels.
The market, also hosting the Phoenix Open this week, is projected for Friday through Sunday night occupancy of 94% and averagedailyrate (ADR) of $445. more supply in the market, a unique volume of demand is forecasted to push occupancy slightly higher than Phoenix’s last host year in 2015 (93.7%). Even with 11.7%
WASHINGTON — Canada’s hotel industry achieved continued performance gains through AverageDailyRate (ADR), according to CoStar’s June 2024 data. June 2024 (percentage change from 2023) Occupancy: 74.5 per cent) AverageDailyRate (ADR): $231.04 (up 3.7 per-cent decrease in transient rates.
WASHINGTON — After four consecutive months of year-over-year declines, Canada’s hotel industry reported an increase in occupancy, according to CoStar’s April 2024 data. April 2024 (percentage change from 2023): Occupancy: 64 per cent (up 2.7 per cent) AverageDailyRate (ADR): CA$188.39 (up 5.1 per cent above 2023.
The data, produced by Hotstats and analysed by RSM UK, shows that averagedailyrates (ADRs) of occupied rooms have increased from £121.74 (January) to £128.94 (February) in the UK and from £185.43 UK hotel occupancyrates were up from 56.1 Occupancy levels are yet to reach pre-pandemic volumes of 69.6
With rising inflation across the world, it’s not surprising that the averagedailyrate has risen, but it didn’t deter reservations in 2023. With rising inflation across the world, it’s not surprising that the averagedailyrate has risen, but it didn’t deter reservations in 2023. For the U.S.
What drives more value to the business, ADR, averagedailyrate, or occupancy? Occupancy or ADR? So what is it, Occupancy or Average Room Rate (ARR)? It boils down to something like this: ‘But if we would do 5% lower occupancy, at a 5% higher ADR, would we not make more profit?’
While the accommodation market has bounced back faster than expected, the real growth in profitability for the sector after accounting for increased costs, strongly points to the fact that the AverageDailyRates (ADR) growth has not been substantial enough to maintain pace with the escalations in construction pricing.
WASHINGTON — Canadian hotels witnessed a significant landmark in October 2024, as the AverageDailyRate (ADR) surpassed $200 for the first time ever, according to data from CoStar. October’s occupancyrate was 68.5 Among the provinces and territories, Nova Scotia reported the highest occupancy level at 74.7
. — Canada’s hotel industry reported its highest AverageDailyRate (ADR) and Revenue Per Available Room (RevPAR) for any month on record, according to CoStar’s July 2023 data. In addition to the monthly ADR and RevPAR levels, Canada’s occupancy level was its highest since August 2022. per cent to 75.6 per cent), down 1.8
WASHINGTON — Canada’s hotel AverageDailyRate (ADR) and Revenue Per Available Room (RevPAR) were the highest for any year on record, according to CoStar’s 2023 data. In 2023 (percentage change from 2022): Occupancy: 65.7 In 2023 (percentage change from 2022): Occupancy: 65.7 per cent (up 7.7 per cent (up 7.7
It is an essential practice for hoteliers and revenue managers to optimize pricing, maximize occupancy, and enhance overall profitability. It involves forecasting key metrics such as demand, occupancy, averagedailyrate, and RevPAR (revenue per available room). How do we Forecast Hotel Occupancy?
May 2024 (percentage change from 2023): Occupancy: 69 per cent (up 0.2 per cent) AverageDailyRate (ADR): CAD$206.39 (up 4.5 per cent) “Improvement in Canada’s hotel room rates drove a RevPAR lift in May,” says Laura Baxter, CoStar Group’s director of Hospitality Analytics for Canada. While group occupancy fell 5.5
per-cent downgrade in occupancy growth. While that RevPAR growth remains above the long-term historical average, most of the increase was frontloaded to the early portion of the year. per-cent downgrade in occupancy. AverageDailyRate (ADR) was upgraded 0.1 per cent, due to a 0.6- per cent on a 0.5-per-cent
Group bookings are calculated using occupancy and averagedailyrate (ADR). Key insights from the Index are as follows: Group business was up across key metrics – Q4 group business achieved a 110 percent health index by consuming 95.5 percent of the group rooms sold in 2019 and increasing the averagerate by 14.8
The findings suggest hostels are outpacing other accommodations in terms of occupancyrates, while averagedailyrates (ADR) for private rooms have grown globally. Despite higher prices, consumers have demonstrated a determination to travel and a desire for distinctive experiences only hostels can provide. “As
These expectations are catalysts for change as today, personalization tops the agenda, with consumers seeking customizable offers when it comes to booking travel. Global hotel averagedailyrates (ADR) are also above pre-pandemic levels, standing at US$216 for June this year, compared to US$184 in the same month of 2019.
In an increasingly competitive market, evaluating performance through accurate hotel KPIs allows hoteliers to make proactive decisions that directly influence occupancy, guest satisfaction, and profitability. AverageDailyRate (ADR) ADR shows the average income earned from rooms sold, offering insight into pricing effectiveness.
In addition to revenue, forecasts often include projections for important metrics like averagedailyrate (ADR), occupancyrates, and the contribution share from different segments such as transient, corporate, and group bookings. This competition affects market share projections and pricing strategies.
Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aims to ensure maximum occupancy.
AverageDailyRate or ADR The AverageDailyRate or ADR is a popular KPI for hotel industry. The ADR is the averagerate at which each room at the hotel was sold on a given day. It is calculated by taking the Average room revenue and dividing it by the total number of rooms sold.
It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. This is a key reason why you should never be afraid to increase your rates, and this may be surprising, but customers actually expect increases over time. Revenue managers have a tough gig!
The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Here’s a comprehensive guide to help accommodation providers optimize their efforts and maintain steady occupancyrates during economic downturns.
UK: The UK’s travel and tourism sector is expected to see a boost of more than £200 million as a result of King Charles III’s Coronation weekend [6-8 May] and fortnight around those dates, as consumers travel across the country to celebrate with friends and millions across the UK make the journey to London to catch a glimpse of the historic event.
For the hotel business, rate shopping is an integral part of a dynamic pricing strategy , providing valuable insights into competitor rates. By monitoring market pricing intelligence, hotels can stay apprised of opportunities to flex pricing power, increase ADR (averagedailyrate), and lower pricing to increase occupancy.
These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Moreover, a hotel room can’t be returned if it doesn’t meet expectations.
Reconcile room status The night auditor must evaluate and analyze a particular day's occupancy report and the housekeeping room status report to determine a hotel's correct occupancy status. While doing it manually will be time-consuming and error-prone, a Hotel PMS automates the whole process.
Now, you can make data-driven decisions based on understanding and leveraging, among other metrics, your averagedailyrate (ADR), revPAR, and occupancyrates—all without toggling off your Track screen.
A brief history of room price optimization Given the multitude of factors to consider and the analysis required, establishing accurate real-time room prices for your property may seem complex and time-consuming. Prices change dynamically (hence the name) using real-time data to maximize your revenue and occupancyrates.
While some of the popular sites like Booking.com and AirB&B are seeing a significant hit in interest, they have a unifying function which consumers appreciate, so with travel picking up once again, so will OTA bookings. SUPPLY Will the pandemic render online travel agencies obsolete?
The ability to specialize in one field can help you attract more consumers by meeting their unique demands. They shape consumer perceptions , influence booking decisions , and directly impact a hotel’s reputation. Build Consumer Trust Whatever you feel about Starbucks, you can contest that they’re trustworthy.
This is a time consuming process and can often take weeks or months to complete. Projections : An estimate will be given in terms of how much revenue the hotel can generate – this might include metrics such as averagedailyrate or occupancy. Are there templates and samples for hotel feasibility studies?
Originally pubilshed on PhocusWire Positive momentum continues for the travel industry as global hotel occupancies rapidly return to 2019 levels, with many key destinations having already surpassed pre-pandemic performance this year, according to Amadeus’ Demand360 ® data.
How your online reputation impacts pricing strategies Your online reputation has a significant impact on occupancy and profitability. This, in turn, leads to more visitors, conversions, and, finally, higher occupancyrates. without harming its occupancyrates.
The result was increased occupancy, which continued throughout the year and along with an increase in averagedailyrates. On the bright side, the three cities are recovering. Industry performance soared during Q1 and Q2 of 2022 due to the relaxing of travel restrictions. According to Tourism Australia, there were 2.2
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