Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. To be very precise, it has shaped the way guests book their accommodations at hotels. It allows travellers to compare rates and services of multiple properties. This gives them a better idea of what fits their requirement and budget best.

OTA 107

OTA Overbooking ROI Hotels 107

Little Hotelier

OCTOBER 11, 2023

A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. By writing about your hotel, your area and general travel topics, you can sell your property and destination to the world. Hotel blogs represent a golden opportunity to attract more guests.

Hotels 52

Hotels Travel Motels Accommodation 52

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

OTA 52

OTA Travel Accommodation Market 52

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Target Marketing Business 92

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

Lure Agency

MARCH 24, 2023

It consists of remote employees or executives from one or more companies who devote time to discuss their business strategies, work on projects, or brainstorm ideas for future growth — all without traveling for an extended period. Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Ancillary Revenue 116

Ancillary Revenue Hiring Hotels Business 116

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Airbnb properties are listed for rent on the Airbnb platform , where travellers of all types from around the globe can browse and book a stay. This will allow your ideal guests to imagine themselves staying in your accommodation.

Accommodation 52

Accommodation Motels Business Occupancy 52

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

STAAH

FEBRUARY 21, 2023

Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc? 2) Data sources.

Hotels 71

Hotels Target Marketing Management Revenue Management 71

eZee Absolute

JANUARY 9, 2023

If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Usually, many digital nomads are successful professionals who have chosen to embrace the nomadic lifestyle and work remotely, allowing them to earn a good income while traveling.

OTA 52

OTA Hotels Accommodation Travel 52

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. How are travellers behaving ? What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from? What does the technology landscape look like?

Business 52

Business Target Marketing Consumer Accommodation 52

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 67

Digital Marketing Services Market Marketing 67

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

FEBRUARY 26, 2024

Gain insights into how luxury travel agencies utilize words to create an ambiance of sophistication, exclusivity, and opulence. Expressions that focus on rarity, prestige, and status help entice an elite target market. Rather, we’ll enlist words used by luxury travel agencies to give a rough idea of the process.

Branding 87

Branding Market Marketing Digital Marketing 87

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. This global reach can significantly expand your customer base, making your hotel a go-to choice for travellers worldwide. But it’s not just about the bottom line.

Hotels 98

Hotels Revenue Occupancy Services 98

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Normally this type of marketing is very specific.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

Little Hotelier

NOVEMBER 20, 2023

Little Hotelier Little Hotelier is an all-in-one solution helping small accommodation providers run their business more efficiently, effectively, and profitably. Hoteliers can then own the guest relationship and communications from start to finish, and also avoid paying commission fees to online travel agents like Booking.com.

Upsell 59

Upsell Hotels Occupancy Revenue 59

SiteMinder

NOVEMBER 22, 2023

Table of contents Hotel event examples Hotels as a whole are versatile venues, accommodating a diverse array of events. Hotels can offer comprehensive wedding packages, including accommodation for guests, to make the event as seamless and memorable as possible. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

Hotelogix

OCTOBER 18, 2023

What is a Hotel Reservation System A Hotel Reservation System is a software solution designed to facilitate and manage booking accommodations and other guest-related services at your hotel.  This increases visibility, boosts bookings, and helps hotels tap into new markets.

Business 40

Business Global Distribution System Cancellation Hotels 40

Inn Quest

SEPTEMBER 5, 2023

Use a Channel Manager: A channel manager ensures that your room availability and rates are consistent across various online booking channels, including your website, OTAs (Online Travel Agencies), and GDS (Global Distribution Systems). This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. For instance, business travellers may be less inclined to worry about discovering quirky or special hotel designs. While it may be tempting to get unique and custom designs done, the costs could outweigh the benefits.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

OCTOBER 10, 2022

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. is a hotel analytics company founded in 1985 as Smith Travel Research. But what are they all about? What does STR stand for within the hotel industry?

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. Transient These guests are individuals traveling for business or leisure. Group These guests travel with a group that has reserved a block of rooms in advance at a special group rate.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Xotels

MAY 27, 2022

of people who travel do so “to open my mind to new cultures and experience”. According to the Simplicity Index , “64% of consumers are more likely to recommend a brand because of a simple experience” , demonstrating the benefits of marketing a distilled customer service offering. . Local Experiences and Cultural Exploration.

Hospitality 52

Hospitality Business Market Marketing 52

SiteMinder

MARCH 25, 2024

Despegar is an online travel company based in Latin America. It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Listing your hotel here puts you in front of a vast audience eager for travel experiences.

OTA 52

OTA Hotels Travel Services 52

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Travel Hotels 98

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Hotels 72

Hotels Services Accommodation Motels 72

Hotelier Magazine

MARCH 11, 2024

Leisure travel has been leading the recovery of the tourism sector, especially domestic travel, and we can see people have re-affirmed the importance of travel. remains one of our strongest-performing markets, although not quite back to pre-pandemic performance. Royce Chwin: The visitor economy has re-built in Vancouver.

Tourism 52

Tourism Business Events Market 52

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Little Hotelier

NOVEMBER 8, 2023

Travellers are a diverse bunch. A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. Common hotel classifications Let’s begin our analysis of different types of accommodation by looking at classes of hotels.

Motels 52

Motels Accommodation Hotels Services 52

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76