SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Market Marketing 98

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. Some of the most prominent organisations that determine hotel star ratings include: Australia – Quality Tourism Australia. The UN World Tourism Organisation also works to improve tourism competitiveness, promote sustainability and regulate standards.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

APRIL 5, 2024

Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Identify terms and phrases that potential travelers use when searching for travel information, destinations, accommodations, and experiences.

Marketing Strategy 89

Marketing Strategy Market Marketing Travel 89

Little Hotelier

OCTOBER 11, 2023

As a small accommodation provider, it is important that you maximise ways to increase your direct website traffic and generate bookings. It goes without saying that direct website bookings via your booking engine means you pay no commissions and should therefore be a core focus as part of your marketing strategy.

Hotels 52

Hotels Travel Motels Accommodation 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

Revenue Management 52

Revenue Management Revenue Services Management 52

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. Industry analysis The industry analysis will look close at the tourism and hospitality industry. What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from?

Business 52

Business Target Marketing Consumer Accommodation 52

SiteMinder

NOVEMBER 22, 2023

Events are a never-ending marketing opportunity and a major source of tourism. Table of contents Hotel event examples Hotels as a whole are versatile venues, accommodating a diverse array of events. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

SiteMinder

JANUARY 8, 2024

From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Operations management in the hospitality industry is a broad term.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

JULY 18, 2024

Italy VAT: The standard VAT rate in Italy is 22%, but the tourism sector enjoys a reduced VAT rate of 10% (excluding luxury hotels and certain travel services). Spain VAT: A reduced VAT rate of 10% also applies to hotel rooms in Spain, although the standard rate of 21% will apply to certain types of short-term accommodation.

Sales 52

Sales Hotels Services Management 52

SiteMinder

SEPTEMBER 14, 2022

What content marketing isn’t, is excessive promotional messaging. What does content marketing mean for hotels? For hotels and other accommodation providers, content marketing is all about showcasing your property’s unique story and brand to the types of travellers you’re trying to win over. Stay consistent.

Marketing 59

Marketing Market Hotels Travel 59

MediaBoom

AUGUST 23, 2024

By bidding on relevant keywords , your resort’s ads can appear prominently at the top of search engine results pages (SERPs), capturing the attention of potential guests actively seeking accommodations. For example, target luxury-seeking travelers in specific cities with ads highlighting your resort’s exclusive amenities.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

Cloudbeds

MARCH 15, 2023

Don’t just sell a room, sell an experience Travelers today are looking for more than just a place to stay, they want to find an accommodation provider that fits the experience they’re looking for. Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place.

OTA 98

OTA Revenue Sales Travel 98

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

JANUARY 8, 2024

From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Operations management in the hospitality industry is a broad term.

Operations 52

Operations Management OTA Hotels 52

Little Hotelier

FEBRUARY 22, 2023

Hospitality and tourism are exciting, alluring, industries. And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. Does the hostel’s current target market match your ideal target market?

OTA 52

OTA Business Hiring Market 52

Xotels

MAY 27, 2022

As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve. Offering package deals for a fixed fee enables to target market where customers desire more specialized stays. The Local Market for Staycations in Hospitality and Tourism.

Hospitality 52

Hospitality Business Market Marketing 52

Little Hotelier

APRIL 14, 2025

Hotels can use a range of strategies advertising, social media, search engine optimisation (SEO), email to market to tourists, and can do so in-house or through a dedicated tourism marketing agency. The growing importance of marketing to tourists Travellers today are no longer simply looking for a bed for the night.

Market 52

Market Marketing OTA Marketing Strategy 52