Cloudbeds

FEBRUARY 14, 2025

After that, the deciding factor was the level of accommodation, identified by star rating, while experienceswhat to do once arrived and the overall vibe of the hotelwere an afterthought. Outdated value metrics While the relationship between price and perceived value is still a deciding factor, what value means to travelers has changed.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

gcommerce

MARCH 14, 2025

In this blog post, we'll explore these data categories and their significance in your marketing strategy. At the core of your digital marketing strategy lies first-party data. This autonomy makes first-party data an invaluable resource for creating highly personalized marketing strategies.

Marketing 52

Marketing Market Hotel Marketing Digital Marketing 52

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 104

Hotel Marketing Marketing Market Marketing Strategy 104

Social Hospitality

MAY 8, 2025

What Are the Latest Digital Marketing Trends for Hotels in 2025? In 2025, social media marketing and Google Ads are crucial components of hotel marketing strategies. Diverse accommodation options , such as co-living spaces and long-stay suites, are growing as travelers seek more personalized and flexible stays.

Digital Marketing 130

Digital Marketing Hotel Marketing Marketing Market 130

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.

Digital Marketing 52

Digital Marketing Accommodation Marketing Market 52

Hotel Speak

MAY 30, 2024

This suggests a heightened focus on capturing market share by Expedia Group. Airbnb, the accommodation rental platform, also increased its marketing spend by 14.2% However, Airbnb’s marketing spend as a percentage of revenue (24%) has dipped slightly compared to the previous year. to $514 million in Q1.

OTA 103

OTA Marketing Market Travel 103

Demand Calendar

MARCH 12, 2024

This blog post proposes a paradigm shift, suggesting that the guest journey begins not with inspiration but with recognizing a fundamental problem needing resolution: overnight accommodation. This need arises from various life scenarios—a business trip, a festival or concert, or visiting friends and family.

Intent 98

Intent Marketing Strategy Accommodation Business 98

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Ready to keep up?

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

eZee Absolute

JANUARY 16, 2024

These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenue management and guest experience to marketing strategies and emerging trends. Being an accommodation provider, you will agree that managing a hotel is not an easy feat. What Are Some of The Important Hotel Reports?

Hospitality 102

Hospitality Marketing Strategy Occupancy Digital Marketing 102

gcommerce

JULY 2, 2025

Webinar recording] Beyond the boom: smart marketing strategies for slowing travel demand Last week GCommerce joined forces with our partners at The Hotels Network in a webinar to showcase how hotels can grow direct bookings in today’s competitive marketing landscape. Learn more.

Digital Marketing 52

Digital Marketing Marketing Market Hotels 52

SiteMinder

OCTOBER 22, 2024

Corporate Living Accommodation (CLA) offers tailored living solutions for professionals, government workers, and project staff across two prime Melbourne locations: Abbotsford and Hawthorn. Each residence is designed with modern, functional amenities, creating a home-away-from-home experience for guests seeking convenience and comfort.

Accommodation 52

Accommodation Operations Revenue Management Revenue 52

gcommerce

SEPTEMBER 23, 2024

In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies. Metasearch advertising ensures that your property is showcased to potential guests actively searching for accommodations.

Marketing 78

Marketing Market Digital Marketing Travel 78

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. These top Hospitality Trends can help you prepare for your hotel marketing strategy. It plays a key role in the overall success of a hotel’s operations.

Hospitality 98

Hospitality Target Marketing Occupancy Hotel Sales 98

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Marketing Market Marketing Strategy 98

SiteMinder

DECEMBER 15, 2024

star accommodation group in the Blue Mountains, Australia, with 180+ rooms on offer. Its given us full control over our marketing strategy and detailed areas on changing our campaigns, he said. The Equeva Group is an innovative, privately owned, hotel group and is the largest 3.5

Revenue 52

Revenue Management Motels Marketing Strategy 52

Hotel Speak

JUNE 25, 2024

High-end hotel bed sheets can significantly help your hotel’s marketing strategy, creating a ripple effect that boosts your brand’s reputation, attracts more guests, and drives higher revenues. Here’s how investing in premium bed linens can elevate your hotel’s marketing efforts.

Marketing 97

Marketing Market Marketing Strategy Branding 97

eTourism

FEBRUARY 17, 2011

Earlier this week, the social networking giant also allowed marketers to advertise their stories or blogs on their page. This means that accommodation managers can easily manage their marketing strategies through these fan pages.

Marketing Strategy 52

Marketing Strategy Accommodation Marketing Market 52

Hotel Speak

MAY 20, 2025

“By automating operational processes, hotels can save hours of staff time, and therefore save money overall,” explained Andrew McGregor – VP Accommodation from Access Hospitality. Hoteliers need to stop thinking about either business or leisure, and craft a strong market strategy for both.

Business 67

Business Travel Consumer Hospitality 67

MediaBoom

JUNE 30, 2025

Get My Free Audit Should My Hotel Use Mobile Marketing? Hoteliers would be remiss not to integrate an aggressive mobile marketing strategy. The use of mobile marketing tactics help your brand to better understand the needs and frustrations of your guests so you can get it right on the first try. First, speed rules.

Marketing 53

Marketing Market Digital Marketing Hotels 53

Social Hospitality

JANUARY 3, 2023

It’s no surprise 97% of 1,500 businesses from different industries said content marketing is part of their marketing strategy. Consider the following when developing a content marketing strategy: Who is the target audience? Content is a valuable tool for any business. How is success measured? Know your audience.

Marketing 162

Marketing Market Branding Business 162

Hotel Speak

MARCH 19, 2024

So, how can hoteliers leverage vibe in their marketing strategy? By focusing on vibe and weaving it seamlessly into their marketing strategy, hotels can turn themselves into more than just an accommodation – they can become a destination. Is it elegant and sophisticated? Relaxed and bohemian?

Hotel Marketing 98

Hotel Marketing Marketing Market Marketing Strategy 98

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 96

Hotel Marketing Marketing Market Marketing Strategy 96

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Conclusion.

Hotel Marketing 97

Hotel Marketing Marketing Market Hotels 97

Hotel Business

MAY 2, 2023

Graduate Hotels has appointed Michaella Solar-March as chief marketing officer. Based in the brand’s Nashville headquarters, she will drive global marketing strategy for the company’s more than 33 hotels across the U.S.

Real Estate 98

Real Estate Retail Branding Marketing 98

Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Marketing Market Consumer 148

gcommerce

DECEMBER 5, 2023

With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. In this joint blog with Maison 140 , we'll explore effective hotel marketing tactics to maximize end-of-year bookings for hotels and resorts.

Marketing 92

Marketing Market Resorts Shopping 92

STAAH

NOVEMBER 15, 2022

Align your accommodation to meet the needs of everyone in the family – accessibility for seniors, creche or bunk beds for kids, etc. As marketing dollars become dearer, data and insights have become more important than ever to understand the effectiveness of your marketing strategy so you can dial up channels that are working best for you.

Hospitality 98

Hospitality OTA Travel Cancellation 98

Hotel News Resource

JULY 17, 2024

One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options. It plays a pivotal role in driving visibility, revenue, and direct bookings for hotels.

Digital Marketing 40

Digital Marketing Marketing Strategy Accommodation Revenue 40

MediaBoom

AUGUST 1, 2024

Think vacation packages, bundled accommodations, and travel experiences. Ultimately, the preferences of your target market will influence your offer. Accommodate their interests and you’ll win their business. You should also strive to reduce your carbon footprint by making your accommodations more sustainable.

Tourism 105

Tourism Marketing Market Hospitality 105

Hotelogix

NOVEMBER 28, 2024

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Read also: Tips & Strategies to Get Corporate Clients for Your Hotel Customizing Services for Different Segments Tailoring Room Packages Different market segments have unique needs and preferences.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Social Hospitality

SEPTEMBER 10, 2023

Giving guests a chance to see premium suites and penthouse accommodations may convince them to splash out on an upgrade during their stay. Utilize these tips today to improve your marketing strategies and your conversion rate. VR headsets can also help desk agents upsell rooms when guests do arrive.

Marketing 130

Marketing Market Consumer ROI 130

STAAH

NOVEMBER 1, 2022

Based on travel-related searches on the tech giant’s flagship search engine, the insights provided by Google are valuable to inform marketing strategies , particularly at a point in time where travel demand has been unpredictable due to the pandemic and all past data models on travel trends being questioned in the new post-pandemic setting.

Travel 98

Travel Marketing Strategy Marketing Market 98

STAAH

SEPTEMBER 25, 2024

By removing these fees, Saudi Arabia is reducing operational costs for hospitality providers, thereby making luxury accommodations more accessible and affordable for travelers. To leverage these opportunities, consider joining our ELITE partnership program for enhanced connectivity in the Saudi market.

Tourism 52

Tourism Global Distribution System Resorts Marketing Strategy 52

STAAH

SEPTEMBER 25, 2024

By removing these fees, Saudi Arabia is reducing operational costs for hospitality providers, thereby making luxury accommodations more accessible and affordable for travelers. To leverage these opportunities, consider joining our ELITE partnership program for enhanced connectivity in the Saudi market.

Tourism 52

Tourism Global Distribution System Resorts Marketing Strategy 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 85

Digital Marketing Services Marketing Market 85

MediaBoom

JULY 25, 2023

Financial services companies can use many marketing strategies to achieve their goals, including PPC ads, content marketing, case studies, and referral programs. What is Marketing of Financial Services? Your unique marketing strategies can set you apart. Keep the messaging simple and accommodating.

Services 98

Services Marketing Market Digital Marketing 98