STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Craft targeted marketing campaigns that resonate with specific audience segments.

Target Marketing 78

Target Marketing Cancellation Forecasting Revenue 78

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. And it all starts with hotel market segmentation. What is hotel market segmentation? Transient These guests are individuals traveling for business or leisure.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Who is your customer? . The new guest.

Market Share 52

Market Share Market Marketing Ancillary Revenue 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Language & Currency Converter: Ensure the booking engine supports multiple languages and currencies to accommodate international guests. Direct bookings foster brand loyalty and give hotels control over pricing and policies.

Target Marketing 84

Target Marketing Accommodation Market Marketing 84

eZee Absolute

SEPTEMBER 13, 2023

In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. Consider collaborating with online booking platforms to expand your reach and cater to the modern traveller’s needs. That said, travellers are more eco-conscious than ever.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

SiteMinder

MARCH 25, 2024

Despegar is an online travel company based in Latin America. It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Listing your hotel here puts you in front of a vast audience eager for travel experiences.

OTA 52

OTA Hotels Travel Services 52

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. What is content marketing? What does content marketing mean for hotels?

Market 59

Market Marketing Hotels Travel 59

Hotel Speak

JUNE 6, 2023

The world of travel and hospitality has always been at the mercy of change. As travelers become savvier, they’re looking for more than just a place to stay — they want a truly memorable experience. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality 72

Hospitality Accommodation Travel Tourism 72

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Travel Hotels 98

Little Hotelier

NOVEMBER 8, 2023

Travellers are a diverse bunch. A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. Common hotel classifications Let’s begin our analysis of different types of accommodation by looking at classes of hotels.

Motels 52

Motels Accommodation Hotels Services 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices. What is hotel guest loyalty? What is hotel guest loyalty?

Travel 52

Travel Hotels OTA Services 52

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. To be very precise, it has shaped the way guests book their accommodations at hotels. It allows travellers to compare rates and services of multiple properties. This gives them a better idea of what fits their requirement and budget best.

OTA 107

OTA Overbooking ROI Hotels 107

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Little Hotelier

OCTOBER 11, 2023

A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. By writing about your hotel, your area and general travel topics, you can sell your property and destination to the world. Will you write hotel marketing blogs?

Hotels 52

Hotels Travel Motels Accommodation 52

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

OTA 52

OTA Travel Accommodation Market 52

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 88

Hotels Accommodation Target Marketing Business 88

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. Alternate operations in hospitality often rely on the success of the travel and tourism sector.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Why does this matter?

Branding 82

Branding Market Marketing Digital Marketing 82

Lure Agency

MARCH 24, 2023

It consists of remote employees or executives from one or more companies who devote time to discuss their business strategies, work on projects, or brainstorm ideas for future growth — all without traveling for an extended period. Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Ancillary Revenue 116

Ancillary Revenue Hiring Hotels Business 116

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

eZee Absolute

JANUARY 9, 2023

Use social media marketing. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. This financial stability often translates to a higher willingness to pay for quality accommodations and amenities. Explore new markets.

OTA 52

OTA Hotels Accommodation Travel 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. Alternate operations in hospitality often rely on the success of the travel and tourism sector.

Operations 52

Operations Management OTA Hotels 52

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. How are travellers behaving ? What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from? Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. What is a direct booking?

OTA 98

OTA Revenue Hotels Travel 98

Hotelier Magazine

MARCH 11, 2024

Leisure travel has been leading the recovery of the tourism sector, especially domestic travel, and we can see people have re-affirmed the importance of travel. remains one of our strongest-performing markets, although not quite back to pre-pandemic performance. Royce Chwin: The visitor economy has re-built in Vancouver.

Tourism 52

Tourism Business Market Marketing 52

STAAH

FEBRUARY 21, 2023

Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc? 2) Data sources. 3) Things to consider in your channel partners.

Hotels 70

Hotels Target Marketing Management Revenue Management 70

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Airbnb properties are listed for rent on the Airbnb platform , where travellers of all types from around the globe can browse and book a stay. What is an Airbnb? This will help expand your reach and booking potential.

Accommodation 52

Accommodation Motels Business Occupancy 52

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Hotels 72

Hotels Services Accommodation Motels 72

Little Hotelier

NOVEMBER 20, 2023

It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Little Hotelier Little Hotelier is an all-in-one solution helping small accommodation providers run their business more efficiently, effectively, and profitably.

Upsell 59

Upsell Hotels Occupancy Revenue 59

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. This global reach can significantly expand your customer base, making your hotel a go-to choice for travellers worldwide. But it’s not just about the bottom line.

Hotels 98

Hotels Revenue Occupancy Services 98

SiteMinder

NOVEMBER 22, 2023

Events are a never-ending marketing opportunity and a major source of tourism. Table of contents Hotel event examples Hotels as a whole are versatile venues, accommodating a diverse array of events. Pricing & marketing Developing a strategic pricing model is key to attracting the right audience while maximising revenue.

Events 59

Events Revenue Hotels Management 59