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At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.
The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
Wielding unmatched reach and budgets, these mega OTAs continue to influence every stage of trip planning and booking.Expedia and Airbnb continue to feature on the top 10 distribution channel list based on bookings via STAAHs expansive 500+ integrations.
Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Vietnam is among the newest markets STAAH entered.
In this blog, well explore how hoteliers in India, especially in nearby cities like Varanasi, Gorakhpur, Chitrakoot, Lucknow, and Ayodhya, can prepare to accommodate the surge in travelers and capitalize on this once-in-a-lifetime event. During the 2013 Maha Kumbh, the event generated approximately 12,000 crore ($1.45
Clearly display your surcharge policy Disclose all surcharges upfront on your website and OTA listings , and include them in booking confirmations, to ensure every guest is fully aware of the total price. Meg Hollins, Marketing & Events Manager Holbrook Hotel Read more How to communicate surcharges to guests?
With STAAHs Get Google feature, your hotel can leverage Googles expansive ecosystem to attract guests, increase direct bookings, and thrive in an increasingly competitive market. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.
Looking to stand out in a crowded market and boost bookings? Why Hotel Packages Work When travellers book accommodation, they’re often looking for more than just a bed. In today’s competitive travel market, bundling your offerings into creative packages isn’t just a nice touch, it’s a business strategy.
With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Get My Free Audit Should My Hotel Use Mobile Marketing?
STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.
OTAs continue to dominate and influence every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings. Adam continues.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. For OTAs, however, they negotiate a commission on bookings. Additionally, short-term focus drives hotels to rely more on OTAs when there’s an immediate need, as direct channels cannot drive demand as quickly.
Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all. ” Offer irresistible packages that blend accommodation with local experiencesthink water fights, Thai New Year rituals, and cultural excursions. During Songkran, travelers dont just stay longer; they spend more.
The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions. The key change?
Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Unlocking profit for its clients has become synonymous with the brand over the years. Let’s look at five examples.
Guests will find gym facilities, co-working spaces, markets, dining, shopping, health facilities, world-class entertainment and far more right outside The Komus doors. Organic reach was low and whilst the online travel agents (OTAs) helped distribute the prestigious property to targeted countries, it came at a cost a high one.
Over time, tracking your competitors’ pricing and market position reveals shifts in rates and guest preferences, allowing you to anticipate changes and adapt your pricing and marketing proactively. Understand trends. Between 1995 and 2018, the global hospitality industry more than tripled in size, growing from $522 billion to $1.86
Think of it as the “sticker price” for your accommodation, typically displayed on your website or communicated to guests who book directly. Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings. What is rack rate?
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Star ratings are often a traveler’s first filter when searching for accommodations.
The data also reveals OTA dominance and influence at every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings.
With remote work here to stay for many, corporate relocations surging, and travellers seeking more flexible accommodation arrangements, demand for stays lasting 30+ days is growing. However, a lot of hoteliers still lack access to the right distribution network to respond to this demand and capture a lucrative market.
riding the Booking.com ranking reshuffle rodeo Images by GuestRevu The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. riding the Booking.com ranking reshuffle rodeo Posted on Yesterday at 10:52 am Home Suppliers Booking.yeehaw!
From marketing automation and sales insights to AI-powered guest services, the agents function as on-demand staff, handling tasks with speed and precision. For AI developers, Agent Hub provides a direct path to market, connecting them with hospitality businesses eager to adopt AI solutions.
These agencies serve millions of traveller clients looking for accommodation and travel packages. With SiteMinder GDS however, youll have a seamless distribution experience that includes Sabre and Amadeus, including being able to manage the GDS channel alongside all other distribution channels such as OTAs.
However, with many options on the market, choosing the right one can feel overwhelming. Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face. Is your marketing team having difficulty segmenting data or using it effectively for personalisation?
Dynamic pricing isnt just about increasing ratesits about pricing smartly based on real-time demand, market trends, and competitor rates. Late Bookers Are Desperate Make It Work in Your Favor A week before the concert, most budget-friendly accommodations are already sold out.
By implementing effective SEO strategies, hotels can reach more potential guests and reduce their dependence on costly OTA commissions. For hotels, this means appearing at the top of search results when potential guests are looking for accommodation in your area. This highlights the importance of a strong web presence for hotels.
Carrying a back-to-nature concept, Wawowows accommodations invite guests to reconnect with nature and themselves. At that time, Wawowow wasnt listed on any online travel agent (OTA) platforms. Today, Wawowow is connected to OTAs such as Booking.com, Agoda, and Tiket.com. Thats incredibly risky.
Put plans into action to push visitors to book straight from you instead of OTAs. Give users several ways to pay: Offer various payment options , such as credit cards, PayPal, and digital wallets, to accommodate different preferences and increase conversion rates. Use tools that show where users look to see what catches their eye.
Cloudbeds has formed a strategic partnership with Sabre Corporation to deliver a deeper integration between Cloudbeds PMS and Sabres SynXis Central Reservation System (CRS), offering hotels and accommodation providers a seamless solution for managing distribution, reservations and property operations.
If you’re unsure how your accommodation stacks up or want to highlight why your hotel is worth a little extra, this guide will help. In this blog, we’ll look at the core differences between hotels and motels to help you position your property clearly in the market. Think of your marketing as a mirror. On paper, you’re a hotel.
Tryp.com is an online travel marketplace that bundles flights, accommodation and experiences into value-driven packages curated by AI. By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs. What is Tryp.com?
higher than the prior year and more than 60% above the value-per-booking via OTAs (US$320); more than 35% above global distribution systems (US$380); and more than 15% above wholesalers, DMCs and tour operators combined (US$446). This figure was 8.5% SiteMinders Hotel Booking Trends report is available here.
The report – The Evolution of Managed Hotel Programs – finds corporate travel managers are seeking innovation within the accommodation procurement process, with annual procedures seen as outdated, expensive and inefficient. Receive daily leadership insights and stay ahead of the competition.
What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.
According to Global Market Insights, the AI market in the hospitality sector is projected to exceed $1.2 These signals highlight a pivotal shift: hotels that harness AI now are positioning themselves to win in a market shaped by traveler expectations for real-time, customized touchpointsand greater efficiency across the board.
Gain visibility and control over your hotel’s operations Little Hotelier’s all-in-one platform offers crucial safety and security, helping small accommodation businesses remain compliant. Non-compliant affiliate partnerships: Failing to follow contractual rules around commission disclosure, rate parity and marketing claims.
This collaboration delivers a deeper integration between Cloudbeds Property Management System (PMS) and Sabres SynXis Central Reservation System (CRS), offering hotels and accommodation providers a seamless and efficient solution for managing distribution, reservations, and property operations.
Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings. Hotels should pick OTAs that match their target market and give good terms. Staying updated with OTA trends can help hotels choose the best platforms and optimize their presence effectively.
About STAAH STAAH is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers helping them maximise their online revenue. Media Contact Sharifah Nurhidayah, Marketing Specialist, Brand & Content, STAAH sharifah@staah.com
announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).
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