Remove Accommodation Remove Market Remove OTA
article thumbnail

Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.

OTA
article thumbnail

2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

STAAH’s 2024 Channel Insights: Direct Bookings Surge in India

STAAH

Wielding unmatched reach and budgets, these mega OTAs continue to influence every stage of trip planning and booking.Expedia and Airbnb continue to feature on the top 10 distribution channel list based on bookings via STAAHs expansive 500+ integrations.

article thumbnail

STAAH unveils the top 10 booking channels for Southeast Asian region

STAAH

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Vietnam is among the newest markets STAAH entered.

OTA
article thumbnail

Gear Up for Mahakumbh Mela 2025: Winning Strategies for Hoteliers to Attract and Delight Pilgrims

eZee Absolute

In this blog, well explore how hoteliers in India, especially in nearby cities like Varanasi, Gorakhpur, Chitrakoot, Lucknow, and Ayodhya, can prepare to accommodate the surge in travelers and capitalize on this once-in-a-lifetime event. During the 2013 Maha Kumbh, the event generated approximately 12,000 crore ($1.45

article thumbnail

Hotel surcharge explained: A guide for small accommodations

Little Hotelier

Clearly display your surcharge policy Disclose all surcharges upfront on your website and OTA listings , and include them in booking confirmations, to ensure every guest is fully aware of the total price. Meg Hollins, Marketing & Events Manager Holbrook Hotel Read more How to communicate surcharges to guests?

article thumbnail

Why Your Hotel Needs “Get Google” in 2025

STAAH

With STAAHs Get Google feature, your hotel can leverage Googles expansive ecosystem to attract guests, increase direct bookings, and thrive in an increasingly competitive market. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.

OTA