STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Language & Currency Converter: Ensure the booking engine supports multiple languages and currencies to accommodate international guests. Direct bookings foster brand loyalty and give hotels control over pricing and policies.

Accommodation 85

Accommodation Target Marketing Market Marketing 85

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

STAAH

FEBRUARY 21, 2023

Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run. It’s an area where distribution and revenue managers spend most of their time. 2) Data sources.

Hotels 71

Hotels Target Marketing Management Revenue Management 71

eZee Absolute

SEPTEMBER 13, 2023

Many guests actively seek eco-friendly accommodations that align with their values. Alternative Accommodations Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels. That said, travellers are more eco-conscious than ever.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 88

Hotels Accommodation Target Marketing Business 88

Little Hotelier

NOVEMBER 20, 2023

A hotel CRM is a customer relationship management system, which helps hotels manage their relationships with guests. It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. What is a hotel CRM? Learn more 2.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. This task is done with the help of a channel manager. across all OTAs.

OTA 107

OTA Overbooking ROI Hotels 107

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What are the benefits of creating an Airbnb management business plan? What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from?

Business 52

Business Target Marketing Consumer Accommodation 52

SiteMinder

NOVEMBER 22, 2023

Any sensible hotel manager will be using events to inform their rates and their website content. Table of contents Hotel event examples Hotels as a whole are versatile venues, accommodating a diverse array of events. Learn more What does an event manager in a hotel do? How to manage hotel events 1.

Events 59

Events Revenue Hotels Management 59

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Making sure guests can find and book your property easily, and that you can perform all your admin tasks simply, requires Airbnb management software. This will allow your ideal guests to imagine themselves staying in your accommodation.

Accommodation 52

Accommodation Motels Business Occupancy 52

SiteMinder

AUGUST 28, 2022

This blog will look at some key insights that help you choose the right OTAs for your accommodation business. This will include: Your local market – There will likely be a few channels that specialise in driving bookings to your country and/or destination. Table of contents. What is an OTA?

OTA 52

OTA Travel Accommodation Market 52

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

OCTOBER 18, 2023

  As technology continues to reshape the hospitality landscape, the importance of an effective reservation system cannot be overstated—it's the key to unlocking efficiency and excellence in modern hotel management. This leads to better utilization of room inventory and maximizes occupancy rates.

Business 40

Business Global Distribution System Cancellation Hotels 40

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

eZee Absolute

JANUARY 9, 2023

This financial stability often translates to a higher willingness to pay for quality accommodations and amenities. You can also turn to revenue management experts to create pricing strategies that bring in better profit. Explore new markets. But then, again, don’t make it all about the cash. Offer special deals and discounts.

OTA 52

OTA Hotels Accommodation Travel 52

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. On the other hand, if you manage a budget-friendly, family-oriented hotel, your focus may shift toward different demographics.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

SiteMinder

SEPTEMBER 6, 2023

Your hotel management software will keep everything in sync, so what guests see online is always up-to-date. Reduced workload Gone are the days of manual booking management. This data-driven approach can give you a competitive edge in an increasingly crowded market.

Hotels 98

Hotels Revenue Occupancy Services 98

SiteMinder

AUGUST 29, 2023

For many hotel managers, hotel costs are a constant bugbear, requiring regular review and re-evaluation to avoid unnecessary and inefficient drain on the bottom line. Effective management of these costs, through energy-saving initiatives or strategic vendor partnerships, for instance, can significantly impact the hotel’s bottom line.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Cloudbeds

FEBRUARY 7, 2023

Whether you operate a full-service hotel, hostel, inn, short-term rental, or other type of accommodation, here we share ways to build and maintain guest loyalty with or without a loyalty program. In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices.

Travel 52

Travel Hotels OTA Services 52

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

Boutique Hotel News

NOVEMBER 8, 2022

BHN speaks to two hospitality professionals who graduated from the General Managers Program (GMP) at Cornell University a decade ago, to understand their career progression and how the industry has evolved in that time. . It’s been 10 years since you enrolled on the General Managers Program at Cornell University.

General Manager 52

General Manager Business OTA Services 52

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Xotels

MAY 27, 2022

As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve. Offering package deals for a fixed fee enables to target market where customers desire more specialized stays. The Local Market for Staycations in Hospitality and Tourism.

Hospitality 52

Hospitality Business Market Marketing 52

SiteMinder

OCTOBER 10, 2022

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. An STR report is just one piece of the puzzle when it comes to managing your hotel effectively and ensuring your long-term success. But what are they all about?

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

MediaBoom

FEBRUARY 26, 2024

They’re known for manufacturing high-quality products , but that’s not the only reason why they manage to sell their products at highly prohibitive price points. Expressions that focus on rarity, prestige, and status help entice an elite target market. Take, for instance, the iconic luxury fashion house, Chanel.

Branding 82

Branding Market Marketing Digital Marketing 82

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Feature customer stories or reviews of destinations and accommodations in your emails.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. It’s designed to provide a convenient and accessible platform for travellers to manage their accommodations and other travel needs directly from their mobile devices.

OTA 52

OTA Hotels Travel Services 52

SiteMinder

DECEMBER 20, 2023

The term ‘hotel’ can refer to a specific type of accommodation – a large building filled with small, serviced rooms that are used for short-term stays – or it can be more broadly applied to refer to almost all types of accommodation, from bed and breakfasts, unserviced apartments, glamping and more.

Business 59

Business Hotels Management Revenue 59

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Hotels 72

Hotels Services Accommodation Motels 72

Cloudbeds

MARCH 20, 2023

What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Boost revenue and profitability.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Little Hotelier

NOVEMBER 8, 2023

A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. As an all-in-one booking and property management solution, we're designed to meet the every need of an independent hotelier. What are the different types of hotels?

Motels 52

Motels Accommodation Hotels Services 52

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Sure, there will likely come a time when you find a few managers you truly trust, which will allow you to take time away.

OTA 52

OTA Business Hiring Market 52

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Travel Hotels 98