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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Read also: Tips & Strategies to Get Corporate Clients for Your Hotel Customizing Services for Different Segments Tailoring Room Packages Different market segments have unique needs and preferences.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

How Can Hotels Enhance Guest Experience with Innovative Marketing? Hotels can enhance the guest experience using creative tools such as virtual tours, social media, and targeted email marketing. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence.

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Hotel Marketing: Tips to Improve Online Presence Quickly

Hotelogix

Star ratings are often a traveler’s first filter when searching for accommodations. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront. Hospitality Net reports that listings with professional photos experience up to 93% higher engagement on OTAs.

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Hotel Mobile Marketing – 12 Fool-Proof Strategies

MediaBoom

Responsive Website Design When developing your hotel mobile marketing strategy, the first thing to consider is booking. Is your website equipped with an online booking process quick and easy on both desktop and mobile so that you can properly compete with Online Travel Agencies (OTAs)? If not, that is step one.

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OTA & Direct Booking: Finding The Right Balance

STAAH

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. This dominance comes at a cost.

OTA
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Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA