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With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.
Don’t just sell a room, sell an experience Travelers today are looking for more than just a place to stay, they want to find an accommodation provider that fits the experience they’re looking for. Re-engage past customers using an emailmarketing campaign with compelling discounts and offers.
OTAs have transformed the way travelers book their accommodations. How to easily implement direct to guest marketing and automate drip campaigns? One tool that can help hoteliers to implement directmarketing is using customer data platforms (CDPs) or guest portals which are integrated with your hotel PMS and booking engine.
Contact information Tracking your guests’ contact details, such as their phone number or email, as well as their preferred contact methods, enables timely, personalized communications throughout the guest journey. This includes emailmarketing initiatives or satisfaction surveys.
Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.
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