Social Hospitality

SEPTEMBER 10, 2023

In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights.

Market

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.

Digital Marketing

STAAH

OCTOBER 22, 2024

Use targeted email marketing and social media ads to promote packages like “staycations” during off-season periods, emphasizing flexibility and convenience. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities.

Sales

MediaBoom

AUGUST 1, 2024

In 2024, this tech remains the marketing standard: Building a Strong Online Presence There’s a term for how much time we spend on the internet these days. Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online. Email Marketing This year, global email marketing revenue will hit $12.33

Tourism

Social Tables

JUNE 1, 2023

By telling a story, event marketers create an emotional and personal connection with consumers, which can leave a lasting impression. Embrace experiential marketing Use experiential event marketing to show potential attendees what it feels like to be at your event. The survey found that consumers are 2.4x

Events

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. In fact, over 75% of consumers in the United States, France, Germany, and the United Kingdom use Google when looking for local hotels.

Hotel Marketing

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy

STAAH

OCTOBER 22, 2024

Use targeted email marketing and to promote packages like “staycations” during off-season periods, emphasizing flexibility and convenience. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities.

Sales

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Digital Marketing

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA

Little Hotelier

MAY 31, 2023

A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.

Digital Marketing

eZee Absolute

FEBRUARY 15, 2024

These platforms act like a virtual compass, helping guests find you through the many accommodation options available online. Email Marketing Integrating metasearch strategies into your email marketing campaigns establishes a direct line of communication with past, present, and potential guests.

Market

MediaBoom

AUGUST 23, 2024

By bidding on relevant keywords , your resort’s ads can appear prominently at the top of search engine results pages (SERPs), capturing the attention of potential guests actively seeking accommodations. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Resorts

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing

Inn Quest

FEBRUARY 3, 2023

Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue. Most of the profits from upselling in hotels come from upgrading rooms or offering add-ons or packages to existing accommodation reservations. Additionally, you can provide unique amenities in the accommodation.

Upsell

SiteMinder

OCTOBER 11, 2022

Around 65% of people watch videos when planning a trip and choosing a destination, with a further 54% opt for videos when searching for accommodation. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. SEO and rankings.

Market

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. This section gives you insight into how to overcome insurance marketing challenges so you can succeed. 11 Effective Insurance Marketing Strategies 1.

Market

MediaBoom

MARCH 9, 2023

While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Some travelers may seek to book their vacation full of activities (skiing, scuba diving, horseback riding, ATVing as examples) while others may simply wish to relax in their accommodations or on a beach with a book.

Market

MediaBoom

AUGUST 5, 2024

It involves crafting compelling messages and visuals across various digital platforms to create awareness, interest, and desire for a hotel’s accommodations and experiences. Consider marketing toward the niche of travelers looking for easy entertainment while on business trips in addition to your other hotel advertising.

Display Ads

Q4Launch

FEBRUARY 3, 2022

Guest-facing staff members should do the following: Register the guest Collect method of payment Assign guests to their accommodation Direct the guest to their accommodation There are still plenty of opportunities to provide a unique experience. Everything should be about the guest experience.

Marketing Strategy

SiteMinder

MAY 16, 2025

Instead of guests booking accommodation, activities and extras separately, a travel package wraps them into a single, appealing price. Table of contents Why travel packages work By bundling accommodation with extras like tours, meals or wellness activities, you create offers that feel complete. What are travel packages?

Travel

Cloudbeds

SEPTEMBER 3, 2024

The payment industry has evolved significantly over the past few years, bringing forth innovative ways for consumers to pay. It also makes purchases more attractive to consumers, reducing the need for costly discounts or promotions, especially during low season.

Hotels

Social Tables

OCTOBER 5, 2023

This inclusive approach widens event reach and accommodates diverse participation preferences. Event marketing and promotion tools. Social media, email marketing, and online advertising tools play a significant role in promoting events and attracting attendees. Data security and privacy tools. Attendees benefit too!

Events

Social Tables

DECEMBER 1, 2021

Run a marketing campaign that drives traffic to the event page. . Consider creating an email marketing campaign that directs traffic to the Facebook event page. Link the Facebook event page, include an email-only exclusive discount code, or offer early access to loyal attendees. Sell event tickets. .

Events

Cloudbeds

DECEMBER 17, 2024

Hoteliers can then use these customer profile insights to their advantage for marketing campaigns, loyalty programs and to tailor their propertys overall experience. This is especially important, considering more than 70% of consumers view personalized experiences as a basic expectation.

Market

Cloudbeds

MAY 15, 2024

For more than a decade, a debate has been going on as to whether this practice is good or harmful for the hospitality industry and consumers. The debate on a total ban, however, is ongoing, with Tourism Accommodation Australia firmly in favor of abolishing all parity clauses. Customer relationship management software (CRM).

OTA

SiteMinder

NOVEMBER 22, 2023

This makes it clear that choosing a destination is a time-consuming process for a traveller and one that draws on many different resources. In the Select stage, guests have settled on a particular destination, but they are now creating a shortlist of the accommodation they plan to book with.

Hotels

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels

MediaBoom

JANUARY 17, 2025

SEO addresses this by ensuring your brand ranks higher in search results, connecting you with local and global users seeking accommodations or experiences your business offers. Email Marketing Nurture Campaigns An email marketing nurture campaign entails building a relationship with your client by delivering personalized messages.

Market

TravelNet

APRIL 10, 2025

If it isnt, consider the following suggestions: Define Your Niche : Specializing in a certain type of rental (luxury homes, pet-friendly stays, eco-friendly accommodations, etc.) Email Marketing : Keep past guests engaged with special offers, new property listings, and personalized travel recommendations.

Market

MediaBoom

MARCH 7, 2025

Types of Search Intent in the Hospitality Industry Search intent can be grouped into four main categories, each requiring a different SEO approach: Informational Intent (Research Stage) What it means: The user is researching travel destinations, accommodation types, or general hospitality-related topics. Use SEO-friendly URLs (e.g.,

Hospitality