Up Hotel

JULY 5, 2023

The hospitality industry is a highly competitive market, with hotels fighting to attract guests and expand their customer base. Optimising your hotel digital marketing plays a vital role in gaining visibility and driving more customers to your website and, most importantly, completing a booking.

Digital Marketing 52

Digital Marketing Services Market Marketing 52

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

DECEMBER 12, 2023

Hotel website development is no easy feat. However, in today’s day and age, a robust digital presence is essential to staying relevant. So, how do you develop a designed hotel website, and what are the benefits? Developing a hotel website increases visibility, maximizes reach, and boosts revenue. Contact us today!

Digital Marketing 72

Digital Marketing Hotels Consumer Branding 72

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

Revenue Management 52

Revenue Management Revenue Services Management 52

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Up Hotel

MAY 22, 2023

If you’re hoping to boost your hotel’s direct bookings, it’s essential to have a well-designed website that presents your hotel in the best light. In this blog post, we’ll provide 5 top tips to improve your hotel website design and make your hotel stand out and attract direct bookings.

Hotels 59

Hotels Digital Marketing Marketing Strategy OTA 59

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. In this article, we discuss strategies for growing your luxury brand’s email list.

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). The ad solicits couples to book and take advantage of the savings, which were in the thousands of dollars.

Travel 90

Travel Target Marketing Digital Marketing Market 90

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue. What is a hotel chatbot? How do chatbots work?

Upsell 98

Upsell Services Hotels Target Marketing 98

MediaBoom

MARCH 15, 2024

SEO for hotels remains one of the most valuable tools in any marketer’s kit as hotel numbers in the United States climb. With over 165,000 hotels on American soil , yours must rank well to be on the average consumer’s radar. What does search engine optimization entail, and why is it important for hotels?

Hotels 88

Hotels Accommodation Target Marketing Business 88

MediaBoom

JUNE 5, 2023

To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing. So, what is content marketing for travel and how can it benefit your business? Having a clear target will help you create a focused and effective content strategy.

Market 80

Market Marketing Travel Email Marketing 80

SiteMinder

SEPTEMBER 6, 2023

What are hotel promotions? Hotel promotions are tailored offers aimed at attracting guests and enhancing bookings. Table of contents Why should hotels offer booking promotions? Not only that, but they may spread the word to other potential guests, earning your hotel powerful social proof.

Hotels 105

Hotels Events Upsell Occupancy 105

Amadeus Hospitality

NOVEMBER 28, 2023

Still faced with limited staff, high guest expectations, and numerous demands, hoteliers are additionally tasked with identifying growth strategies for 2024. Amadeus Demand360+ data as of November 3, 2023, shows more than 28 million group room nights have been booked for Q1 2024 already, a 10% increase over the same time this year.

Sales 52

Sales Hotel Sales Cancellation Events 52

Inn Quest

JULY 12, 2023

It has also become an effective tool for the travel and hospitality industries in maximizing hotel bookings and creating exciting summer adventures for their guests. Whether you own a hotel, a vacation rental or a tour company, these platforms can help you reach a larger audience and grow your business over the summer.

Travel 52

Travel Branding Market Marketing 52

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

AskSuite

JULY 20, 2023

The success of a hotel hinges on more than just its architecture and impeccable service, it’s about managing all moving pieces efficiently. Hotel management can be quite complex, picture the everyday hustle, ensuring each room looks spotless, managing bookings, creating new revenue opportunities….

Management 52

Management Business Upsell Marketing Strategy 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

MARCH 4, 2024

Developing a luxury branding strategy it’s not easy and requires meticulous planning and execution You’re targeting a very specific audience , asking them to make a significant investment into something that might not be a necessity. That means you cannot simply focus on product features. Technically, both are very close.

Branding 95

Branding Digital Marketing Consumer Market 95

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 52

Operations Management OTA Hotels 52

Little Hotelier

NOVEMBER 20, 2023

What is a hotel CRM? A hotel CRM is a customer relationship management system, which helps hotels manage their relationships with guests. It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Learn more 2.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Little Hotelier

SEPTEMBER 25, 2023

Hotel SEO is a strategy that is used to improve a hotel website’s rankings on the most popular search engines such as Google and Bing. SEO stands for search engine optimisation, and it’s a technique that helps boost the organic online visibility of your business. Learn more Why is SEO for hotels important?

Hotels 98

Hotels Travel Business Consumer 98

STAAH

MAY 23, 2023

How is your hotel preparing to attract these guests? It also covers workations (working from elsewhere and remote workers), digital nomads (people who work full time and travel) and corporate retreats. How to prepare your hotel for blended travellers? It’s one of the new normal that is redefining how we cater to guests.

Travel 52

Travel Occupancy Business Marketing Strategy 52

Travelboom Marketing

MARCH 29, 2023

If you haven’t already, there’s still time to position your hotel SEO efforts for success in 2023. With new technologies, changing customer behaviors, and rising trends, hotel SEO strategies should be constantly evolving. Align your SEO strategy with the following trends and SEO tips for hotels for 2023: 1.

Real Estate 52

Real Estate Digital Marketing Dining Hotels 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

SiteMinder

NOVEMBER 22, 2023

What are hotel events? Hotel events transform hotels into hubs of activity and excitement. At their most simple, they’re gatherings for connection, and at their best, they’re experiences that leave lasting impressions on hotel guests and attendees alike. Networking events These events are all about connections.

Events 59

Events Revenue Hotels Management 59

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings. What is a social media marketing strategy?

Marketing Strategy 52

Marketing Strategy Market Marketing Branding 52

Hotelogix

FEBRUARY 13, 2024

Operating a large independent hotel with 200+ rooms, 4-5 in-house restaurants, a couple of gyms, spas, and gift shops is multifaceted, where precision, efficiency, and guest satisfaction are paramount. Housekeeping and maintenance Impeccable rooms and facilities are non-negotiable. It will lead to revenue leakage.

Management 59

Management Hotels Revenue Management Occupancy 59

SiteMinder

AUGUST 29, 2023

What are hotel costs? For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business. Hotel construction costs The foundation of any hotel begins with its construction.

Revenue 52

Revenue Hotels OTA Operations 52

Hotelogix

OCTOBER 18, 2023

A hotel reservation system is far more than a booking tool. It's a comprehensive solution that empowers your hotel to optimize operations, deliver exceptional guest experiences, and thrive in a competitive industry. 

Business 40

Business Global Distribution System Cancellation Hotels 40

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Easy Booking Process : The path to booking should be as straightforward as possible.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

SiteMinder

OCTOBER 11, 2022

Technology in the hotel industry continues to advance at a rapid pace and hotel property management software (PMS) remains essential for hoteliers looking to improve how they run their business. The key to reaping the benefits of an effective hotel management software system is to select the right one for your property.

Hotels 52

Hotels Management Revenue Management Revenue 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. By touting the benefits of your destination, you can inspire users to book a stay. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing?

Market 59

Market Marketing Tourism Marketing Strategy 59

Travelboom Marketing

JANUARY 23, 2023

The perception of your hotel can influence the decision of potential visitors and impact future business. Managing your brand reputation in the digital space takes careful monitoring of reviews across the web, including OTAs and forums, social media posts and more.

Management 52

Management Hotels Branding Consumer 52

SiteMinder

OCTOBER 11, 2022

A hotel is very much like a swan swimming on a lake. So who are the people who make sure that a hotel building functions properly? Where are all the different hotel departments located and what exactly do they all do? Of all the various hotel departments, this is the one that interacts the most with guests.

Operations 59

Operations Hotels Management Revenue Management 59

BCV

JULY 13, 2021

Social media is an essential element of any hotel marketer’s playbook, and creation of a strategic social plan has become more critical than ever in order to drive awareness and consideration and stay ahead of competition. It is imperative to craft a strategy and test audience sentiment to inform future marketing spend.

Consumer 52

Consumer Branding Travel Market 52