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8 Tips to Improve OTA Conversion Rates

Refine

In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success.

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Website personalisation is the key for hotels to overcome booking abandonment and maximise direct revenue

SiteMinder

SiteMinder and The Hotels Network Conversion rates and abandoned reservations have always been a challenge for hotels, more so than in most other industries. The average hotel website converts somewhere between 1.5-2.5% Additional data shows that over 80% of travel bookings are abandoned, compared to the general average of around 70%.

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Google Hotel Ads: Everything You Need to Know

Travelboom Marketing

In this guide, you’ll learn about the whats, whys, wheres, and hows of Google Hotel Ads, plus helpful tips and specialist support if you need it. This module showcases several hotels along with photos, prices, star ratings, and a link to book the stay. Hoteliers should be no stranger to Google Hotel Ads. Let’s dive in.

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Improve Your Hotel Website Conversion Rate

Little Hotelier

What is a hotel website conversion rate? Conversion rate is a metric used across the digital sphere to describe the percentage of people who undertook a desired action. In terms of hotel websites, a conversion is often defined as a customer taking the next step in the booking process or down the sales funnel.

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How to personalise your hotel website to get more bookings?

STAAH

A staggering number of OTA users believe they’ll find better prices or deals on an OTA. Price is one of the main reasons guests use OTAs to book. Yet, the online hotel prices are equal or cheaper than in OTAs. Remarketing to website visitors is perhaps the lowest-hanging fruit for conversion.

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How lodging businesses can prepare for the next generation of AI-powered travel search

Hotel Speak

A recent report showed that 62 percent of Millennials would appreciate insights, tips, or hints from an AI companion while on holiday. From asking ChatGPT for travel recommendations to accessing AI on OTAs, travelers are looking for ways to speed up the planning process. This introduction of AI is not unwarranted.

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Hotel Management: Meaning, Types, and Operations

SiteMinder

As your hotel becomes more successful you can upgrade and charge higher rates, pay staff higher wages, and create an experience that guests want to come back for. Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development.