Inn Quest

JUNE 13, 2023

Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment. Offer options guests won’t be able to find on OTAs.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment. Offer options guests won’t be able to find on OTAs.

Operations 52

Operations Management OTA Hotels 52

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year.

Revenue 52

Revenue Hotels OTA Operations 52

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Establish a direct channel with a booking engine OTAs charge commissions which can cut directly into the profitability of your enterprise. Do this for both the long term and the short term.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

eZee Absolute

SEPTEMBER 13, 2023

According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Target Market Understanding the preferences of your target market is essential. Invest in a user-friendly website that works seamlessly on mobile devices.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

eZee Absolute

AUGUST 10, 2023

8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?

Market 52

Market Marketing OTA Hotels 52

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Leverage the power of OTAs. How to Select the Right OTAs for your Hotel? Offer flexible booking and payment options.

OTA 52

OTA Hotels Accommodation Travel 52

Xotels

AUGUST 15, 2022

What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? What is your approach to protecting your hotel from brand hijacking by OTA?

Hotels 59

Hotels Market Marketing ROI 59

Little Hotelier

AUGUST 29, 2023

Here are some common advertising examples that can be used to market a bed and breakfast business. Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In marketing, it’s often said that it costs five times more to acquire a new customer than to keep an existing customer. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52

SiteMinder

SEPTEMBER 6, 2023

In the case of those hotels using multiple OTAs, the right booking engine should also synchronise these details across every other channel in use. This transparency builds trust and encourages direct bookings, as guests can clearly see what they’re getting at the time of reservation.

Hotels 98

Hotels Revenue Occupancy Services 98

Catala Consulting

DECEMBER 28, 2023

By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency. Why Catala Consulting’s Outsourced Revenue Management?

Management 52

Management Revenue Management Revenue Hotels 52

Inn Quest

SEPTEMBER 5, 2023

Use a Channel Manager: A channel manager ensures that your room availability and rates are consistent across various online booking channels, including your website, OTAs (Online Travel Agencies), and GDS (Global Distribution Systems). This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

Boutique Hotel News

NOVEMBER 8, 2022

As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . I also think we need rising competition for the OTAs – both from hotels driving direct bookings, and by the number of OTAs in the market – so that pricing structures are lowered.

General Manager 52

General Manager Business OTA Services 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Hotels Travel 98

Hotelogix

OCTOBER 18, 2023

Provides Multi-channel Distribution Integration with various distribution channels like online travel agencies OTAs and global distribution systems GDS expands your hotel's reach to a worldwide audience. This increases visibility, boosts bookings, and helps hotels tap into new markets.

Business 40

Business Global Distribution System Cancellation Hotels 40

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. There are hundreds of property management systems on the market. Build relationships with guests.

Hotels 52

Hotels Management Revenue Management Revenue 52

Little Hotelier

OCTOBER 23, 2023

While you may consider other digital marketing platforms like Reddit, Twitter, TikTok and LinkedIn, we think the four above are where you should focus your attention. Identify your target market While you want your property to have broad appeal, there’s going to be particular demographics you attract more than others.

Market 105

Market Marketing Hotels Travel 105

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

MARCH 20, 2023

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

Management 52

Management Global Distribution System Overbooking OTA 52

Little Hotelier

FEBRUARY 22, 2023

Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? Options include branding, levels of amenity and target audience. Does the hostel’s current target market match your ideal target market? Is the property an appropriate size?

OTA 52

OTA Business Hiring Market 52

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. With a two-way connection between the hotel and online travel agents (OTAs), the PMS automatically updates reservations made through any online booking channel.

Resorts 98

Resorts Overbooking Yield Management OTA 98

MediaBoom

MARCH 14, 2024

Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly. This approach not only boosts guest contentment with customized perks but also augments revenue by reducing commissions to OTAs.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

SiteMinder

MARCH 25, 2024

Partnering with Despegar offers a blend of visibility, targeted marketing, operational ease, and valuable market insights, making it a smart choice for hoteliers looking to expand their reach and streamline their operations in the vibrant Latin American travel market. Step 2 : Set up your property listings.

OTA 52

OTA Hotels Travel Services 52

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA 98

OTA Digital Marketing Travel Hotels 98

Hotelogix

NOVEMBER 17, 2023

  Use metasearch engines to your benefit Metasearch engines gather information regarding the availability and rates of hotels from various OTAs and websites and compile them in a single dashboard. Chatbots aid in providing much-needed support to guests to enable them to make quick decisions. 

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

Cloudbeds

APRIL 15, 2024

Distribution Distribution continues to get more complex—from hundreds of online travel agencies (OTAs) to metasearch sites and GDSs, hotels need to properly distribute their inventory. Throughout the guest’s stay, purchases and payment transactions are instantly and seamlessly synced to the guest profile, making reconciliations easier.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

SiteMinder

DECEMBER 20, 2023

Craft a compelling online presence Your website, OTA listings, metasearch, social media: the greater your online presence, the more business your hotel will win. Use the SiteMinder channel manager to bring all your booking channels together in one portal, for more efficient management.

Business 59

Business Hotels Management Revenue 59

Q4Launch

JUNE 17, 2022

Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.

Intent 52

Intent Market Marketing Digital Marketing 52

SiteMinder

SEPTEMBER 14, 2022

Audiences can see right through disingenuous content so everything you publish needs to serve your target market first and foremost, while also helping your brand to stand out from the competition. Optimising OTA profiles – Your OTA profile is a major touchpoint for travellers, even if they end up booking directly.

Market 59

Market Marketing Hotels Travel 59

Travel Media Group

JULY 19, 2023

You know, of course they’re booking direct and and that’s what we really want, but we also think that they are booking through more traditional leisure, leisure channels, like OTAs and Triple A. You have to be kind of targeted and specific in your marketing.

Hospitality 73

Hospitality Market Marketing Business 73