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13 ways to attract more direct bookings for your hotel

Cloudbeds

MARCH 15, 2023

What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.

OTA 98
OTA Revenue Hotels Travel 98
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15 Essentials Digital Marketing Services for Hotels

MediaBoom

MARCH 14, 2024

Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly. This approach not only boosts guest contentment with customized perks but also augments revenue by reducing commissions to OTAs.

Digital Marketing 64
Digital Marketing Services Market Marketing 64
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